MG Marketing » ad blocking http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Five most important search marketing news stories of the week http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/ http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/#comments Fri, 12 Aug 2016 12:17:54 +0000 admin http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/ Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week we have possible bad news for AMP users and good news for AdWords customers who are tired of its UI. Facebook begins thwarting ad blockers As Al Roberts reported this week, Facebook has announced that it’s changing its desktop ads to thwart ad blocking software

Continue reading here:
Five most important search marketing news stories of the week

]]> http://mg-mk.com/en/five-most-important-search-marketing-news-stories-of-the-week/feed/ 0 How the future of advertising is in servicing the ‘moment’ http://mg-mk.com/en/how-the-future-of-advertising-is-in-servicing-the-%e2%80%98moment%e2%80%99/ http://mg-mk.com/en/how-the-future-of-advertising-is-in-servicing-the-%e2%80%98moment%e2%80%99/#comments Wed, 06 Jul 2016 14:55:48 +0000 admin http://mg-mk.com/en/how-the-future-of-advertising-is-in-servicing-the-%e2%80%98moment%e2%80%99/ Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.

See the original post:
How the future of advertising is in servicing the ‘moment’

]]> http://mg-mk.com/en/how-the-future-of-advertising-is-in-servicing-the-%e2%80%98moment%e2%80%99/feed/ 0 Five stats that sum up the rise of ad blocking http://mg-mk.com/en/five-stats-that-sum-up-the-rise-of-ad-blocking/ http://mg-mk.com/en/five-stats-that-sum-up-the-rise-of-ad-blocking/#comments Mon, 04 Jul 2016 09:28:14 +0000 admin http://mg-mk.com/en/five-stats-that-sum-up-the-rise-of-ad-blocking/ Love them or loathe them, ad blockers aren’t going anywhere soon, forcing digital publishers to sit down and have a serious rethink about their marketing strategies. According to PageFair, which works with publishers to minimise the impact of ad blocking, web users are taking to blocking ads in their hundreds of millions

Read more:
Five stats that sum up the rise of ad blocking

]]> http://mg-mk.com/en/five-stats-that-sum-up-the-rise-of-ad-blocking/feed/ 0 73% of marketers believe UX in digital advertising needs to be improved http://mg-mk.com/en/73-of-marketers-believe-ux-in-digital-advertising-needs-to-be-improved/ http://mg-mk.com/en/73-of-marketers-believe-ux-in-digital-advertising-needs-to-be-improved/#comments Tue, 28 Jun 2016 14:14:48 +0000 admin http://mg-mk.com/en/73-of-marketers-believe-ux-in-digital-advertising-needs-to-be-improved/ Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory.

Read more:
73% of marketers believe UX in digital advertising needs to be improved

]]> http://mg-mk.com/en/73-of-marketers-believe-ux-in-digital-advertising-needs-to-be-improved/feed/ 0 Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’ http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/ http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/#comments Fri, 29 Apr 2016 10:31:02 +0000 admin http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/ The growth of adblocker usage is one of the major problems affecting publishers today, as it has the potential to cut into ad revenues which many rely on.  Paul Lomax is CTO and Head of Product Development at Dennis Publishing  (founded by the great Felix Dennis), an independent group which publishes many different titles, online and offline.

Excerpt from:
Dennis Publishing’s Paul Lomax on adblocking and ‘anti-ad zealots’

]]> http://mg-mk.com/en/dennis-publishing%e2%80%99s-paul-lomax-on-adblocking-and-%e2%80%98anti-ad-zealots%e2%80%99/feed/ 0 Seven ways publishers have reacted to ad blockers http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/ http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/#comments Tue, 15 Mar 2016 14:46:49 +0000 admin http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/ There is a growing concern among publishers regarding the rise of ad blockers from users who prefer to enjoy an ad-free experience, as this translates to a significant loss of revenue for them. According to a report by Adobe and Page Fair , the loss reached $21.8 billion during 2015 and this has created an imperative need to tackle this increasing threat before it has any further impact on their existing advertising model (and their main source of profit)

Continued here:
Seven ways publishers have reacted to ad blockers

]]> http://mg-mk.com/en/seven-ways-publishers-have-reacted-to-ad-blockers/feed/ 0 Three ways to protect your business from ad-blockers http://mg-mk.com/en/three-ways-to-protect-your-business-from-ad-blockers/ http://mg-mk.com/en/three-ways-to-protect-your-business-from-ad-blockers/#comments Wed, 09 Mar 2016 15:28:27 +0000 admin http://mg-mk.com/en/three-ways-to-protect-your-business-from-ad-blockers/ New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising . As is the case with any new regulation, there are some who are opposed to the restrictions

See the rest here:
Three ways to protect your business from ad-blockers

]]> http://mg-mk.com/en/three-ways-to-protect-your-business-from-ad-blockers/feed/ 0