MG Marketing » ad copy http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 09:47:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How to create winning ad copy using a scientific approach http://mg-mk.com/en/how-to-create-winning-ad-copy-using-a-scientific-approach/ http://mg-mk.com/en/how-to-create-winning-ad-copy-using-a-scientific-approach/#comments Mon, 08 Aug 2016 12:28:58 +0000 admin http://mg-mk.com/en/how-to-create-winning-ad-copy-using-a-scientific-approach/ I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer would be Excel. Unfortunately, that might be the wrong answer.

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How to create winning ad copy using a scientific approach

]]> http://mg-mk.com/en/how-to-create-winning-ad-copy-using-a-scientific-approach/feed/ 0 Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords http://mg-mk.com/en/reusable-code-for-mcc-scripts-will-save-you-tons-of-time-in-adwords/ http://mg-mk.com/en/reusable-code-for-mcc-scripts-will-save-you-tons-of-time-in-adwords/#comments Thu, 05 Jun 2014 13:07:04 +0000 admin http://mg-mk.com/en/reusable-code-for-mcc-scripts-will-save-you-tons-of-time-in-adwords/ Writing reusable code is something all developers strive for. Any developer worth his/her salt is continuously building a library of reusable code snippets to use in future development.

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Reusable Code For MCC Scripts Will Save You Tons Of Time In AdWords

]]> http://mg-mk.com/en/reusable-code-for-mcc-scripts-will-save-you-tons-of-time-in-adwords/feed/ 0 3 Often Forgotten Opportunities for A/B Testing Ad Copy by @cleverzebo http://mg-mk.com/en/3-often-forgotten-opportunities-for-ab-testing-ad-copy-by-cleverzebo/ http://mg-mk.com/en/3-often-forgotten-opportunities-for-ab-testing-ad-copy-by-cleverzebo/#comments Tue, 11 Mar 2014 16:09:18 +0000 admin http://mg-mk.com/en/3-often-forgotten-opportunities-for-ab-testing-ad-copy-by-cleverzebo/ If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores several areas of ad copy A/B testing that sometimes fly under the radar in favor of more commonly […] Author information Igor Belogolovsky Igor Belogolovsky is a digital marketer, armchair landing page philosopher, SEM tinkerer extraordinaire and cofounder of Clever Zebo: the San Francisco Bay Area’s online marketing strategy powerhouse

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3 Often Forgotten Opportunities for A/B Testing Ad Copy by @cleverzebo

]]> http://mg-mk.com/en/3-often-forgotten-opportunities-for-ab-testing-ad-copy-by-cleverzebo/feed/ 0 Quick Guide: Create Ad Copy That Gets More Clicks than Your Competition by @PPCJoeC http://mg-mk.com/en/quick-guide-create-ad-copy-that-gets-more-clicks-than-your-competition-by-ppcjoec/ http://mg-mk.com/en/quick-guide-create-ad-copy-that-gets-more-clicks-than-your-competition-by-ppcjoec/#comments Fri, 24 Jan 2014 13:30:05 +0000 admin http://mg-mk.com/en/quick-guide-create-ad-copy-that-gets-more-clicks-than-your-competition-by-ppcjoec/ Many paid search advertisers simply don’t spend enough time writing relevant ad copy and testing ad copy to improve click-through and conversion rates.

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Quick Guide: Create Ad Copy That Gets More Clicks than Your Competition by @PPCJoeC

]]> http://mg-mk.com/en/quick-guide-create-ad-copy-that-gets-more-clicks-than-your-competition-by-ppcjoec/feed/ 0 A/B Testing From Search To Conversion http://mg-mk.com/en/ab-testing-from-search-to-conversion/ http://mg-mk.com/en/ab-testing-from-search-to-conversion/#comments Wed, 26 Dec 2012 21:56:59 +0000 admin http://mg-mk.com/en/ab-testing-from-search-to-conversion/ As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll..

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A/B Testing From Search To Conversion

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