MG Marketing » ad groups http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Twitter introduces better targeting with its new Ad Groups tool http://mg-mk.com/en/twitter-introduces-better-targeting-with-its-new-ad-groups-tool/ http://mg-mk.com/en/twitter-introduces-better-targeting-with-its-new-ad-groups-tool/#comments Wed, 20 Apr 2016 12:40:11 +0000 admin http://mg-mk.com/en/twitter-introduces-better-targeting-with-its-new-ad-groups-tool/ Twitter Ads have introduced a new Ad Groups feature in an attempt to improve advertising for big brands using customisation and segmentation. Following Facebook’s path  in trying to present a competitive advertising platform, Twitter is hoping to attract advertisers aiming for large-scale campaigns. According to Twitter : “Ad groups introduce a new level in our campaign hierarchy: one campaign can have many ad groups, and an ad group can have many targeting criteria and creatives

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Twitter introduces better targeting with its new Ad Groups tool

]]> http://mg-mk.com/en/twitter-introduces-better-targeting-with-its-new-ad-groups-tool/feed/ 0 A/B Testing From Search To Conversion http://mg-mk.com/en/ab-testing-from-search-to-conversion/ http://mg-mk.com/en/ab-testing-from-search-to-conversion/#comments Wed, 26 Dec 2012 21:56:59 +0000 admin http://mg-mk.com/en/ab-testing-from-search-to-conversion/ As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll..

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A/B Testing From Search To Conversion

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