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		<title>6 Requirements For A Sound Paid Search Bidding Strategy</title>
		<link>http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/</link>
		<comments>http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/#comments</comments>
		<pubDate>Thu, 11 Apr 2013 14:15:45 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad scheduling]]></category>
		<category><![CDATA[attribution]]></category>
		<category><![CDATA[bidding]]></category>
		<category><![CDATA[bidding strategy]]></category>
		<category><![CDATA[dayparting]]></category>
		<category><![CDATA[enterprise sem]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[seasonality]]></category>

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		<description><![CDATA[Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. ]]></description>
			<content:encoded><![CDATA[<p>Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program. </p>
<p>Read the original here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/fm0CEs-Ulr0/6-requirements-for-a-sound-paid-search-bidding-strategy-154986" title="6 Requirements For A Sound Paid Search Bidding Strategy">6 Requirements For A Sound Paid Search Bidding Strategy</a></p>
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