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		<title>PPC Optimization or, 20 Ways to Say “CLICK HERE”</title>
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		<pubDate>Fri, 07 Dec 2012 15:00:43 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
		<category><![CDATA[ad texts]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[ppc ads]]></category>
		<category><![CDATA[ppc text]]></category>
		<category><![CDATA[writing texts]]></category>

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		<description><![CDATA[ There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While trying to work on copy for ads, it struck me that PPC optimization, or optimizing ad copy, is a lot like The post PPC Optimization or, 20 Ways to Say “CLICK HERE” appeared first on Search Engine Journal . ]]></description>
			<content:encoded><![CDATA[<p> There is a classic scene in the movie Roxanne in which Steve Martin takes a bet that he can come up with 20 better ways to insult himself than just saying “Big nose.” While trying to work on copy for ads, it struck me that PPC optimization, or optimizing ad copy, is a lot like The post PPC Optimization or, 20 Ways to Say “CLICK HERE” appeared first on Search Engine Journal . </p>
<p>Read the original:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/SearchEngineJournal/~3/FGJPi_xCU6M/" title="PPC Optimization or, 20 Ways to Say “CLICK HERE”">PPC Optimization or, 20 Ways to Say “CLICK HERE”</a></p>
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