MG Marketing » advertising http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 10:15:26 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Microsoft unveils new AI tools as it looks to ‘transform search and advertising’ http://mg-mk.com/en/microsoft-unveils-new-ai-tools-as-it-looks-to-%e2%80%98transform-search-and-advertising%e2%80%99/ http://mg-mk.com/en/microsoft-unveils-new-ai-tools-as-it-looks-to-%e2%80%98transform-search-and-advertising%e2%80%99/#comments Thu, 21 Sep 2023 21:31:07 +0000 admin http://mg-mk.com/en/microsoft-unveils-new-ai-tools-as-it-looks-to-%e2%80%98transform-search-and-advertising%e2%80%99/ Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI.

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Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

]]> http://mg-mk.com/en/microsoft-unveils-new-ai-tools-as-it-looks-to-%e2%80%98transform-search-and-advertising%e2%80%99/feed/ 0 Microsoft Audience Ads announces new AI bid strategies and market expansion http://mg-mk.com/en/microsoft-audience-ads-announces-new-ai-bid-strategies-and-market-expansion/ http://mg-mk.com/en/microsoft-audience-ads-announces-new-ai-bid-strategies-and-market-expansion/#comments Mon, 18 Sep 2023 18:28:41 +0000 admin http://mg-mk.com/en/microsoft-audience-ads-announces-new-ai-bid-strategies-and-market-expansion/ Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget. The two new offerings are currently in pilot with general roll out planned for October 2023

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Microsoft Audience Ads announces new AI bid strategies and market expansion

]]> http://mg-mk.com/en/microsoft-audience-ads-announces-new-ai-bid-strategies-and-market-expansion/feed/ 0 Microsoft Advertising Editor expands audiences to all markets http://mg-mk.com/en/microsoft-advertising-editor-expands-audiences-to-all-markets/ http://mg-mk.com/en/microsoft-advertising-editor-expands-audiences-to-all-markets/#comments Tue, 05 Sep 2023 14:09:38 +0000 admin http://mg-mk.com/en/microsoft-advertising-editor-expands-audiences-to-all-markets/ Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types.

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Microsoft Advertising Editor expands audiences to all markets

]]> http://mg-mk.com/en/microsoft-advertising-editor-expands-audiences-to-all-markets/feed/ 0 Microsoft gives unverified advertisers more time http://mg-mk.com/en/microsoft-gives-unverified-advertisers-more-time/ http://mg-mk.com/en/microsoft-gives-unverified-advertisers-more-time/#comments Tue, 15 Aug 2023 16:01:19 +0000 admin http://mg-mk.com/en/microsoft-gives-unverified-advertisers-more-time/ Microsoft is giving advertisers more time to complete verification through its Advertiser Identity Verification (AIV) program.

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Microsoft gives unverified advertisers more time

]]> http://mg-mk.com/en/microsoft-gives-unverified-advertisers-more-time/feed/ 0 Microsoft Search and Advertising revenue up 3% amid ad spend drop http://mg-mk.com/en/microsoft-search-and-advertising-revenue-up-3-amid-ad-spend-drop/ http://mg-mk.com/en/microsoft-search-and-advertising-revenue-up-3-amid-ad-spend-drop/#comments Wed, 26 Jul 2023 20:15:02 +0000 admin http://mg-mk.com/en/microsoft-search-and-advertising-revenue-up-3-amid-ad-spend-drop/ Microsoft’s advertising business failed to perform as well as expected in the second quarter of 2023.

]]> http://mg-mk.com/en/microsoft-search-and-advertising-revenue-up-3-amid-ad-spend-drop/feed/ 0 3 ways PPC campaign management could soon change http://mg-mk.com/en/3-ways-ppc-campaign-management-could-soon-change/ http://mg-mk.com/en/3-ways-ppc-campaign-management-could-soon-change/#comments Wed, 26 Jul 2023 13:00:00 +0000 admin http://mg-mk.com/en/3-ways-ppc-campaign-management-could-soon-change/ Search marketing has evolved rapidly in the past 12 months. This trend will likely continue to accelerate over the next two years.  Automation and AI have already revolutionized the search industry, and it’s worth considering what other changes could be coming our way in the future.

]]> http://mg-mk.com/en/3-ways-ppc-campaign-management-could-soon-change/feed/ 0 Microsoft Logo Extension rolls out globally in open beta http://mg-mk.com/en/microsoft-logo-extension-rolls-out-globally-in-open-beta/ http://mg-mk.com/en/microsoft-logo-extension-rolls-out-globally-in-open-beta/#comments Thu, 20 Jul 2023 14:30:00 +0000 admin http://mg-mk.com/en/microsoft-logo-extension-rolls-out-globally-in-open-beta/ Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level –

]]> http://mg-mk.com/en/microsoft-logo-extension-rolls-out-globally-in-open-beta/feed/ 0 Microsoft’s Performance Max is now in open beta http://mg-mk.com/en/microsoft%e2%80%99s-performance-max-is-now-in-open-beta/ http://mg-mk.com/en/microsoft%e2%80%99s-performance-max-is-now-in-open-beta/#comments Wed, 19 Jul 2023 17:49:17 +0000 admin http://mg-mk.com/en/microsoft%e2%80%99s-performance-max-is-now-in-open-beta/ Microsoft’s Performance Max is now in open beta. Select marketers can now access its full inventory and serve ads across its network

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Microsoft’s Performance Max is now in open beta

]]> http://mg-mk.com/en/microsoft%e2%80%99s-performance-max-is-now-in-open-beta/feed/ 0 Kroger’s new self-service ad platform: What you need to know http://mg-mk.com/en/kroger%e2%80%99s-new-self-service-ad-platform-what-you-need-to-know/ http://mg-mk.com/en/kroger%e2%80%99s-new-self-service-ad-platform-what-you-need-to-know/#comments Tue, 18 Jul 2023 18:49:52 +0000 admin http://mg-mk.com/en/kroger%e2%80%99s-new-self-service-ad-platform-what-you-need-to-know/ Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care.

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Kroger’s new self-service ad platform: What you need to know

]]> http://mg-mk.com/en/kroger%e2%80%99s-new-self-service-ad-platform-what-you-need-to-know/feed/ 0 Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot http://mg-mk.com/en/digital-advertising-checklist-your-essential-guide-to-launching-successful-campaigns-by-digital-marketing-depot/ http://mg-mk.com/en/digital-advertising-checklist-your-essential-guide-to-launching-successful-campaigns-by-digital-marketing-depot/#comments Tue, 11 Jul 2023 18:54:11 +0000 admin http://mg-mk.com/en/digital-advertising-checklist-your-essential-guide-to-launching-successful-campaigns-by-digital-marketing-depot/ Are you ready to take your digital advertising campaigns to the next level? Launching and managing successful campaigns requires careful planning and a deep understanding of the strategies that drive results. To help you navigate the intricacies of digital advertising, MoreVisibility created a comprehensive checklist that will equip you with the knowledge and tools needed to achieve outstanding outcomes

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Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot

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