MG Marketing » ann handley http://mg-mk.com/en Online Marketing Agency Wed, 22 Apr 2026 07:45:36 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Introducing the Elevate B2B Marketing Podcast http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/ http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/#comments Thu, 13 Oct 2022 10:03:31 +0000 admin http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/ It’s no secret that we have made it our mission to elevate the world of B2B marketing. “Elevate B2B” has been the agency’s theme and mantra of the year, and we don’t see it going away anytime soon.  Our CEO Lee Odden shared in January , “from ‘boring-to-boring’ to being woefully behind B2C, there’s more than enough opportunity for us in the B2B marketing world to raise the bar.” The TopRank Marketing team has been committed to elevating the industry, specifically targeting these three approaches:  1 — EXPERIENTIAL CONTENT What good is content if the target customer is not engaged? Just like B2C audiences, B2B marketers and decision-makers want to experience brands through thoughtful, creative and innovative content.

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Introducing the Elevate B2B Marketing Podcast

]]> http://mg-mk.com/en/introducing-the-elevate-b2b-marketing-podcast/feed/ 0 Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence http://mg-mk.com/en/inside-b2b-influence-14-ann-handley-of-marketingprofs-on-content-marketing-and-influence/ http://mg-mk.com/en/inside-b2b-influence-14-ann-handley-of-marketingprofs-on-content-marketing-and-influence/#comments Mon, 21 Jun 2021 13:52:56 +0000 admin http://mg-mk.com/en/inside-b2b-influence-14-ann-handley-of-marketingprofs-on-content-marketing-and-influence/ Inside B2B Influence is a show that goes behind the scenes of B2B marketing and showcases conversations with insiders from the world of influencer marketing.

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Inside B2B Influence 14: Ann Handley of MarketingProfs on Content Marketing and Influence

]]> http://mg-mk.com/en/inside-b2b-influence-14-ann-handley-of-marketingprofs-on-content-marketing-and-influence/feed/ 0 B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/ http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/#comments Thu, 12 Sep 2019 11:46:47 +0000 admin http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/ The post B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum appeared first on Online Marketing Blog – TopRank® .

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B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum

]]> http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/feed/ 0 Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey! http://mg-mk.com/en/calling-all-content-marketers-sound-off-in-our-content-marketing-planning-survey/ http://mg-mk.com/en/calling-all-content-marketers-sound-off-in-our-content-marketing-planning-survey/#comments Mon, 14 May 2018 10:30:11 +0000 admin http://mg-mk.com/en/calling-all-content-marketers-sound-off-in-our-content-marketing-planning-survey/ We’re all in this together. Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one

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Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

]]> http://mg-mk.com/en/calling-all-content-marketers-sound-off-in-our-content-marketing-planning-survey/feed/ 0 Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17 http://mg-mk.com/en/creating-breakthrough-content-there-ain%e2%80%99t-no-magic-feather-smmw17/ http://mg-mk.com/en/creating-breakthrough-content-there-ain%e2%80%99t-no-magic-feather-smmw17/#comments Fri, 24 Mar 2017 13:00:22 +0000 admin http://mg-mk.com/en/creating-breakthrough-content-there-ain%e2%80%99t-no-magic-feather-smmw17/ If you want to write amazing content like Ann Handley , don’t be a Dumbo.

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Creating Breakthrough Content: There Ain’t No Magic Feather #SMMW17

]]> http://mg-mk.com/en/creating-breakthrough-content-there-ain%e2%80%99t-no-magic-feather-smmw17/feed/ 0 #CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Createing Blockbuster Content Marketing http://mg-mk.com/en/cmworld-infographic-12-marketing-box-office-titans-share-tips-for-createing-blockbuster-content-marketing/ http://mg-mk.com/en/cmworld-infographic-12-marketing-box-office-titans-share-tips-for-createing-blockbuster-content-marketing/#comments Mon, 29 Jun 2015 10:30:10 +0000 admin http://mg-mk.com/en/cmworld-infographic-12-marketing-box-office-titans-share-tips-for-createing-blockbuster-content-marketing/ There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even more satisfying

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#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Createing Blockbuster Content Marketing

]]> http://mg-mk.com/en/cmworld-infographic-12-marketing-box-office-titans-share-tips-for-createing-blockbuster-content-marketing/feed/ 0 How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld http://mg-mk.com/en/how-to-create-oscar-worthy-content-marketing-ann-handley-of-marketingprofs-cmworld/ http://mg-mk.com/en/how-to-create-oscar-worthy-content-marketing-ann-handley-of-marketingprofs-cmworld/#comments Wed, 17 Jun 2015 10:45:07 +0000 admin http://mg-mk.com/en/how-to-create-oscar-worthy-content-marketing-ann-handley-of-marketingprofs-cmworld/ When you’re at the multiplex watching the latest in a series of CGI remakes of your favorite 80’s cartoons, your mind may begin to wander as the mutated turtles fight the alien robots, again. Sure, you might cheer when the space marines finally beat the evil goo from beyond Venus, but it’s all instantly forgotten once the credits roll. The modern blockbuster is a strange mix of adrenaline and boredom, because the biggest budget and flashiest special effects can’t make a three-cent script resonate with the audience

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How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

]]> http://mg-mk.com/en/how-to-create-oscar-worthy-content-marketing-ann-handley-of-marketingprofs-cmworld/feed/ 0 Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley http://mg-mk.com/en/good-content-vs-good-enough-content-a-fight-for-sore-eyes-with-ann-handley/ http://mg-mk.com/en/good-content-vs-good-enough-content-a-fight-for-sore-eyes-with-ann-handley/#comments Tue, 19 May 2015 17:56:35 +0000 admin http://mg-mk.com/en/good-content-vs-good-enough-content-a-fight-for-sore-eyes-with-ann-handley/ “Do you have any mustard?” “Give me the mustard.” “Pardon me: Do you have any Grey Poupon?” These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it. In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.

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Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

]]> http://mg-mk.com/en/good-content-vs-good-enough-content-a-fight-for-sore-eyes-with-ann-handley/feed/ 0 Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath http://mg-mk.com/en/reviewing-%e2%80%98everybody-writes%e2%80%99-from-a-new-writer%e2%80%99s-perspective-sejbookclub-by-marketingcath/ http://mg-mk.com/en/reviewing-%e2%80%98everybody-writes%e2%80%99-from-a-new-writer%e2%80%99s-perspective-sejbookclub-by-marketingcath/#comments Sat, 28 Mar 2015 16:05:41 +0000 admin http://mg-mk.com/en/reviewing-%e2%80%98everybody-writes%e2%80%99-from-a-new-writer%e2%80%99s-perspective-sejbookclub-by-marketingcath/ A book review of Ann Handley’s Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content. The post Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath appeared first on Search Engine Journal .

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Reviewing ‘Everybody Writes’ From A New Writer’s Perspective #SEJBookClub by @MarketingCath

]]> http://mg-mk.com/en/reviewing-%e2%80%98everybody-writes%e2%80%99-from-a-new-writer%e2%80%99s-perspective-sejbookclub-by-marketingcath/feed/ 0 Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley http://mg-mk.com/en/everybody-writes-your-go-to-guide-to-creating-ridiculously-good-content-%e2%80%93-interview-with-ann-handley/ http://mg-mk.com/en/everybody-writes-your-go-to-guide-to-creating-ridiculously-good-content-%e2%80%93-interview-with-ann-handley/#comments Mon, 15 Sep 2014 14:18:48 +0000 admin http://mg-mk.com/en/everybody-writes-your-go-to-guide-to-creating-ridiculously-good-content-%e2%80%93-interview-with-ann-handley/ The bell has rung and class is in session. The topic? Creating content.

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Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – Interview with Ann Handley

]]> http://mg-mk.com/en/everybody-writes-your-go-to-guide-to-creating-ridiculously-good-content-%e2%80%93-interview-with-ann-handley/feed/ 0