MG Marketing » artifical intelligence http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 RankBrain’s potential effect on your paid search campaigns http://mg-mk.com/en/rankbrain%e2%80%99s-potential-effect-on-your-paid-search-campaigns/ http://mg-mk.com/en/rankbrain%e2%80%99s-potential-effect-on-your-paid-search-campaigns/#comments Wed, 20 Jul 2016 12:26:58 +0000 admin http://mg-mk.com/en/rankbrain%e2%80%99s-potential-effect-on-your-paid-search-campaigns/ Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content.

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RankBrain’s potential effect on your paid search campaigns

]]> http://mg-mk.com/en/rankbrain%e2%80%99s-potential-effect-on-your-paid-search-campaigns/feed/ 0 Smarter digital assistants and the future of search http://mg-mk.com/en/smarter-digital-assistants-and-the-future-of-search/ http://mg-mk.com/en/smarter-digital-assistants-and-the-future-of-search/#comments Mon, 25 Apr 2016 14:57:46 +0000 admin http://mg-mk.com/en/smarter-digital-assistants-and-the-future-of-search/ It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi fantasy like the interactive computing systems in Star Trek.

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Smarter digital assistants and the future of search

]]> http://mg-mk.com/en/smarter-digital-assistants-and-the-future-of-search/feed/ 0 How artificial intelligence can be used for marketing http://mg-mk.com/en/how-artificial-intelligence-can-be-used-for-marketing/ http://mg-mk.com/en/how-artificial-intelligence-can-be-used-for-marketing/#comments Fri, 01 Apr 2016 13:53:58 +0000 admin http://mg-mk.com/en/how-artificial-intelligence-can-be-used-for-marketing/ This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI can be used for marketing, now and in the future. In this extract, report author Martin Talks looks at the various ways marketers can make use of the technology. 1.

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How artificial intelligence can be used for marketing

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