MG Marketing » attribution management http://mg-mk.com/en Online Marketing Agency Mon, 06 Apr 2026 12:30:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Search Campaign Optimization Through Touchpoint Analysis http://mg-mk.com/en/search-campaign-optimization-through-touchpoint-analysis/ http://mg-mk.com/en/search-campaign-optimization-through-touchpoint-analysis/#comments Fri, 02 Dec 2011 13:59:16 +0000 admin http://mg-mk.com/en/search-campaign-optimization-through-touchpoint-analysis/ A vitally important first step to the attribution management process is to gather all the data associated with the “touches” that have been experienced by your target audience both as a result of being exposed to all your marketing efforts and direct traffic. Each “touchpoint” associated with each… Please visit Search Engine Land for the full article

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Search Campaign Optimization Through Touchpoint Analysis

]]> http://mg-mk.com/en/search-campaign-optimization-through-touchpoint-analysis/feed/ 0 Why You Should Pay Attention to Customer Loyalty + Lifetime Value http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/ http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/#comments Mon, 21 Feb 2011 14:30:43 +0000 admin http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/ Consumers don’t always make a purchase within the same day or even the same week that they click on an ad, but that doesn’t mean the ad didn’t drive a sale.

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Why You Should Pay Attention to Customer Loyalty + Lifetime Value

]]> http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/feed/ 0 Does TV Advertising Help Search Marketing Performance? http://mg-mk.com/en/does-tv-advertising-help-search-marketing-performance/ http://mg-mk.com/en/does-tv-advertising-help-search-marketing-performance/#comments Fri, 08 Oct 2010 10:00:41 +0000 admin http://mg-mk.com/en/does-tv-advertising-help-search-marketing-performance/ Proponents of TV and SEM advertising often have contentious debates.

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Does TV Advertising Help Search Marketing Performance?

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