MG Marketing » attribution http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Six tips on measurement from the IAB Programmatic Marketplace http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/#comments Fri, 25 Mar 2016 10:56:26 +0000 admin http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to  eMarketer , 84 percent of U.S.

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Six tips on measurement from the IAB Programmatic Marketplace

]]> http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/feed/ 0 Paid Search Drives Store Revenue… But How Much? http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/ http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/#comments Thu, 19 Sep 2013 13:35:02 +0000 admin http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/ RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more..

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Paid Search Drives Store Revenue… But How Much?

]]> http://mg-mk.com/en/paid-search-drives-store-revenue%e2%80%a6-but-how-much/feed/ 0 Attribution: Busting The Myths http://mg-mk.com/en/attribution-busting-the-myths/ http://mg-mk.com/en/attribution-busting-the-myths/#comments Thu, 15 Aug 2013 17:00:01 +0000 admin http://mg-mk.com/en/attribution-busting-the-myths/ As one of the hottest topics in marketing, attribution is often presented as a panacea for marketers’ dilemmas, allowing you to understand how different advertisements in a purchase funnel work together. The typical description first shows how conversions attributable to various channels… Please visit Search Engine Land for the full article

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Attribution: Busting The Myths

]]> http://mg-mk.com/en/attribution-busting-the-myths/feed/ 0 Finding Stock Images The Easy Way by @monsieurharper http://mg-mk.com/en/finding-stock-images-the-easy-way-by-monsieurharper/ http://mg-mk.com/en/finding-stock-images-the-easy-way-by-monsieurharper/#comments Thu, 08 Aug 2013 10:00:19 +0000 admin http://mg-mk.com/en/finding-stock-images-the-easy-way-by-monsieurharper/ Any blogger knows that scouring through Commons for the right image is a real time suck. While it’s the cheapest way to go, it can be painfully unproductive and put you at higher risk for copyright infringement. Let’s face it

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Finding Stock Images The Easy Way by @monsieurharper

]]> http://mg-mk.com/en/finding-stock-images-the-easy-way-by-monsieurharper/feed/ 0 6 Requirements For A Sound Paid Search Bidding Strategy http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/ http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/#comments Thu, 11 Apr 2013 14:15:45 +0000 admin http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/ Whether it’s to drive traffic, increase conversions, or maximize revenue, bid optimization is the cornerstone of any effective paid search program.

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6 Requirements For A Sound Paid Search Bidding Strategy

]]> http://mg-mk.com/en/6-requirements-for-a-sound-paid-search-bidding-strategy/feed/ 0 Would You Pass The End Of Year Digital Marketing Quiz? http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/ http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/#comments Wed, 26 Dec 2012 17:39:00 +0000 admin http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/ 2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?

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Would You Pass The End Of Year Digital Marketing Quiz?

]]> http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/feed/ 0 View-Through Attribution For The Search Marketer http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/#comments Wed, 08 Aug 2012 19:10:23 +0000 admin http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain

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View-Through Attribution For The Search Marketer

]]> http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/feed/ 0 A Different Type Of Industry Confession – Or A Rant? http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/#comments Thu, 12 Jul 2012 15:40:16 +0000 admin http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.

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A Different Type Of Industry Confession – Or A Rant?

]]> http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/feed/ 0 Why You Should Pay Attention to Customer Loyalty + Lifetime Value http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/ http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/#comments Mon, 21 Feb 2011 14:30:43 +0000 admin http://mg-mk.com/en/why-you-should-pay-attention-to-customer-loyalty-lifetime-value/ Consumers don’t always make a purchase within the same day or even the same week that they click on an ad, but that doesn’t mean the ad didn’t drive a sale.

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Why You Should Pay Attention to Customer Loyalty + Lifetime Value

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