MG Marketing » audience engagement http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How B2B Brands Can Elevate Their Marketing by Aligning with Audience Passions http://mg-mk.com/en/how-b2b-brands-can-elevate-their-marketing-by-aligning-with-audience-passions/ http://mg-mk.com/en/how-b2b-brands-can-elevate-their-marketing-by-aligning-with-audience-passions/#comments Mon, 06 Feb 2023 14:37:00 +0000 admin http://mg-mk.com/en/how-b2b-brands-can-elevate-their-marketing-by-aligning-with-audience-passions/ My sister has an uncanny ability to buy the perfect present for everyone in her life. Every time she gives me a gift, I’m surprised at how thoroughly perfect it is — and most of the time, I didn’t even realize I wanted whatever it was she got me.

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How B2B Brands Can Elevate Their Marketing by Aligning with Audience Passions

]]> http://mg-mk.com/en/how-b2b-brands-can-elevate-their-marketing-by-aligning-with-audience-passions/feed/ 0 5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work http://mg-mk.com/en/5-ways-to-build-b2b-content-that-resonates-with-your-audience-and-why-they-work/ http://mg-mk.com/en/5-ways-to-build-b2b-content-that-resonates-with-your-audience-and-why-they-work/#comments Fri, 18 Mar 2022 19:53:57 +0000 admin http://mg-mk.com/en/5-ways-to-build-b2b-content-that-resonates-with-your-audience-and-why-they-work/ B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it right now!), so instead we’ve got to figure out: Why are decision makers tuning out content? How can we keep them from tuning out ours

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5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work

]]> http://mg-mk.com/en/5-ways-to-build-b2b-content-that-resonates-with-your-audience-and-why-they-work/feed/ 0 5 Striking Insights On Successful B2B Marketing Engagement http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/ http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/#comments Mon, 05 Apr 2021 10:30:51 +0000 admin http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/ How important is engagement in B2B marketing? To say that engagement plays a crucial role in creating successful B2B marketing content is an understatement, as it’s how we connect with customers, and a key element in the process of building trust and the desire to continue interaction with a brand.

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5 Striking Insights On Successful B2B Marketing Engagement

]]> http://mg-mk.com/en/5-striking-insights-on-successful-b2b-marketing-engagement/feed/ 0 How B2B Marketers Can Get Closer to Their Customers http://mg-mk.com/en/how-b2b-marketers-can-get-closer-to-their-customers/ http://mg-mk.com/en/how-b2b-marketers-can-get-closer-to-their-customers/#comments Thu, 07 Jan 2021 11:30:55 +0000 admin http://mg-mk.com/en/how-b2b-marketers-can-get-closer-to-their-customers/ Last year I finished up my fifth full year as a B2B marketer. A lot has changed in that half decade. When I started, there was a growing movement: “B2B marketing doesn’t have to be boring.”  Now we’ve finally moved on to, “B2B marketing can’t afford to be boring.” We’ve finally acknowledged that B2B buyers are people — they want useful information, they want to be entertained, and they’re just as bored by corporate-speak-laden white papers as everyone else.

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How B2B Marketers Can Get Closer to Their Customers

]]> http://mg-mk.com/en/how-b2b-marketers-can-get-closer-to-their-customers/feed/ 0 Boosting and Deepening Engagement through Empathy in B2B Marketing http://mg-mk.com/en/boosting-and-deepening-engagement-through-empathy-in-b2b-marketing/ http://mg-mk.com/en/boosting-and-deepening-engagement-through-empathy-in-b2b-marketing/#comments Thu, 30 Jul 2020 10:30:43 +0000 admin http://mg-mk.com/en/boosting-and-deepening-engagement-through-empathy-in-b2b-marketing/ Empathy is more than a buzzword. It’s not a box to be checked, or an added finishing touch for content. If B2B marketers want to successfully engage human audiences and break free from the deluge of irrelevant messages swirling around today’s customers, empathy needs to be at the center of all strategic initiatives from start to finish.

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Boosting and Deepening Engagement through Empathy in B2B Marketing

]]> http://mg-mk.com/en/boosting-and-deepening-engagement-through-empathy-in-b2b-marketing/feed/ 0 Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent? http://mg-mk.com/en/ghosted-what%e2%80%99s-a-content-marketer-to-do-when-your-audience-goes-silent/ http://mg-mk.com/en/ghosted-what%e2%80%99s-a-content-marketer-to-do-when-your-audience-goes-silent/#comments Wed, 04 Sep 2019 10:31:55 +0000 admin http://mg-mk.com/en/ghosted-what%e2%80%99s-a-content-marketer-to-do-when-your-audience-goes-silent/ The all-encompassing digital takeover has completely changed the way we communicate and interact as people. Naturally, in our professional realm we tend to tie this back to marketing, but the reality applies to just about every aspect of human relations.  This includes dating and courtship, of course

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Ghosted: What’s a Content Marketer to Do When Your Audience Goes Silent?

]]> http://mg-mk.com/en/ghosted-what%e2%80%99s-a-content-marketer-to-do-when-your-audience-goes-silent/feed/ 0 Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections http://mg-mk.com/en/wow-your-crowd-how-content-marketers-can-create-powerful-audience-connections/ http://mg-mk.com/en/wow-your-crowd-how-content-marketers-can-create-powerful-audience-connections/#comments Mon, 12 Aug 2019 10:30:39 +0000 admin http://mg-mk.com/en/wow-your-crowd-how-content-marketers-can-create-powerful-audience-connections/ “Perhaps more than any other art form, comedy cannot exist for its own sake,” according to comedian Andrew Orvedahl in an essay published a few years back . “Comedy requires a bond between performer and audience.

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Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections

]]> http://mg-mk.com/en/wow-your-crowd-how-content-marketers-can-create-powerful-audience-connections/feed/ 0 6 Cannes Revelations About B2B Marketing in 2020 http://mg-mk.com/en/6-cannes-revelations-about-b2b-marketing-in-2020/ http://mg-mk.com/en/6-cannes-revelations-about-b2b-marketing-in-2020/#comments Wed, 24 Jul 2019 10:30:53 +0000 admin http://mg-mk.com/en/6-cannes-revelations-about-b2b-marketing-in-2020/ In June the 2019 Cannes Lions International Festival of Creativity brought together some of the world’s savviest B2B marketers, brands, and other creative professionals. From Nike, IKEA, and Visa to Tommy Hilfiger, Microsoft and Target, strong brands and the marketers behind them were involved at Cannes, and the trends they gathered to explore will play a part in shaping how B2B marketers focus their efforts in the months and years ahead. Here’s a run-down of some of the top B2B marketing and other revelations from this year’s Cannes, and what they’ll mean for your business in 2020 and beyond.

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6 Cannes Revelations About B2B Marketing in 2020

]]> http://mg-mk.com/en/6-cannes-revelations-about-b2b-marketing-in-2020/feed/ 0 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy http://mg-mk.com/en/6-ways-to-keep-your-readers-coming-back-for-more-content-by-juliaemccoy/ http://mg-mk.com/en/6-ways-to-keep-your-readers-coming-back-for-more-content-by-juliaemccoy/#comments Thu, 26 Feb 2015 13:38:10 +0000 admin http://mg-mk.com/en/6-ways-to-keep-your-readers-coming-back-for-more-content-by-juliaemccoy/ While there is a lot of content out there, there is still plenty of room to add your own voice and create a wave in the noise. The post 6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy appeared first on Search Engine Journal .

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6 Ways To Keep Your Readers Coming Back For More Content by @JuliaEMcCoy

]]> http://mg-mk.com/en/6-ways-to-keep-your-readers-coming-back-for-more-content-by-juliaemccoy/feed/ 0 20 Ways to Curate, Find & Share Great Content to Engage Your Readers by @JuliaEMcCoy http://mg-mk.com/en/20-ways-to-curate-find-share-great-content-to-engage-your-readers-by-juliaemccoy/ http://mg-mk.com/en/20-ways-to-curate-find-share-great-content-to-engage-your-readers-by-juliaemccoy/#comments Thu, 06 Nov 2014 12:10:52 +0000 admin http://mg-mk.com/en/20-ways-to-curate-find-share-great-content-to-engage-your-readers-by-juliaemccoy/ Ever wonder how many content pieces get shared, re-tweeted, blogged about, posted, mentioned, you-name-it, on the Internet? Wired’s infographic from last year showed Facebook as one of the hottest platforms for sharing and viewing activity, with 20% of every single page view on the web taking place there, and 3.2 billion likes and comments posted daily. And that’s just on one platform.

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20 Ways to Curate, Find & Share Great Content to Engage Your Readers by @JuliaEMcCoy

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