MG Marketing » b2b forum http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum http://mg-mk.com/en/feeling-b2b-in-2023-%e2%80%93-top-10-reasons-to-attend-marketingprofs-b2b-forum/ http://mg-mk.com/en/feeling-b2b-in-2023-%e2%80%93-top-10-reasons-to-attend-marketingprofs-b2b-forum/#comments Mon, 14 Aug 2023 10:36:52 +0000 admin http://mg-mk.com/en/feeling-b2b-in-2023-%e2%80%93-top-10-reasons-to-attend-marketingprofs-b2b-forum/ When you think of B2B Marketing do you think “blandscape”? Maybe “boring to boring”? Or do think of an exciting opportunity to impact an industry projected to reach $1.8 trillion in 2023 through ecommerce alone?

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Feeling B2B in 2023 – Top 10 Reasons to Attend MarketingProfs B2B Forum

]]> http://mg-mk.com/en/feeling-b2b-in-2023-%e2%80%93-top-10-reasons-to-attend-marketingprofs-b2b-forum/feed/ 0 B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/ http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/#comments Thu, 12 Sep 2019 11:46:47 +0000 admin http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/ The post B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum appeared first on Online Marketing Blog – TopRank® .

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B2B Marketing Spotlight: Ann Handley on Being a “Badaxe” Marketer #b2bforum

]]> http://mg-mk.com/en/b2b-marketing-spotlight-ann-handley-on-being-a-%e2%80%9cbadaxe%e2%80%9d-marketer-b2bforum/feed/ 0 Why It’s Time for More Participation in B2B Content Marketing http://mg-mk.com/en/why-it%e2%80%99s-time-for-more-participation-in-b2b-content-marketing/ http://mg-mk.com/en/why-it%e2%80%99s-time-for-more-participation-in-b2b-content-marketing/#comments Mon, 21 Sep 2015 12:09:36 +0000 admin http://mg-mk.com/en/why-it%e2%80%99s-time-for-more-participation-in-b2b-content-marketing/ B2B brands are answering the call to become publishers with a significant increase in content hubs exemplified by pioneers like American Express OPEN and Adobe’s CMO.com and others including: Intel IQ Think with Google Dell’s Power More GE’s World in Motion SAP’s Digitalist Magazine While those are all great examples, there’s an important question: Can your business really afford to hire the kind of editorial team to create this quantity of quality content at the cadence of a business publication? Many practical marketers will say no

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Why It’s Time for More Participation in B2B Content Marketing

]]> http://mg-mk.com/en/why-it%e2%80%99s-time-for-more-participation-in-b2b-content-marketing/feed/ 0 B2B Marketing eBook: Inspiration From 14 Marketing Influencers http://mg-mk.com/en/b2b-marketing-ebook-inspiration-from-14-marketing-influencers/ http://mg-mk.com/en/b2b-marketing-ebook-inspiration-from-14-marketing-influencers/#comments Tue, 03 Feb 2015 11:55:18 +0000 admin http://mg-mk.com/en/b2b-marketing-ebook-inspiration-from-14-marketing-influencers/ The digital marketing industry is shaped by great minds that, while keeping one eye on the work at hand, are focusing the other on the future. These great minds help us see “what’s next” and inspire us to create the next level of content for marketing. For inspiration on B2B Marketing in 2015, look no further than the experts in “ B2B Marketing 2015: 14 Visions of the Future You Can Use Today “.

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B2B Marketing eBook: Inspiration From 14 Marketing Influencers

]]> http://mg-mk.com/en/b2b-marketing-ebook-inspiration-from-14-marketing-influencers/feed/ 0 Content Marketing: Why to How with Business Innovation from SAP http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/ http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/#comments Mon, 08 Oct 2012 12:18:03 +0000 admin http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/ Building the case for content marketing is an ongoing battle and while a huge number of companies are not on board with “brand as publisher” yet, many are. They “get it” but are in search of more practical advice on the how. That’s what Michael Brenner , Senior Director, Global Integrated Marketing and Content Strategy at SAP and co-founder of Business to Community provided at the MarketingProfs B2B Forum last week in his session, “Content Marketing: From Why to How ”

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Content Marketing: Why to How with Business Innovation from SAP

]]> http://mg-mk.com/en/content-marketing-why-to-how-with-business-innovation-from-sap/feed/ 0 MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel http://mg-mk.com/en/marketingprofs-b2b-forum-integrating-social-media-content-to-optimize-the-sales-funnel/ http://mg-mk.com/en/marketingprofs-b2b-forum-integrating-social-media-content-to-optimize-the-sales-funnel/#comments Thu, 04 Oct 2012 11:30:24 +0000 admin http://mg-mk.com/en/marketingprofs-b2b-forum-integrating-social-media-content-to-optimize-the-sales-funnel/ The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing. To get things started, here are some handy general stats on search, social and content marketing plus quite a few specifically for B2B marketing: 50 Billion – By 2020,  Ericcson predicts there will be 50 billion internet connected devices.

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MarketingProfs B2B Forum: Integrating Social Media & Content to Optimize the Sales Funnel

]]> http://mg-mk.com/en/marketingprofs-b2b-forum-integrating-social-media-content-to-optimize-the-sales-funnel/feed/ 0 B2B Marketing Innovation: The Truth About Influence in B2B Marketing from Master Strategist Paul Gillin http://mg-mk.com/en/b2b-marketing-innovation-the-truth-about-influence-in-b2b-marketing-from-master-strategist-paul-gillin/ http://mg-mk.com/en/b2b-marketing-innovation-the-truth-about-influence-in-b2b-marketing-from-master-strategist-paul-gillin/#comments Mon, 01 Oct 2012 14:16:22 +0000 admin http://mg-mk.com/en/b2b-marketing-innovation-the-truth-about-influence-in-b2b-marketing-from-master-strategist-paul-gillin/ The final interview in our series on B2B Marketing Innovation comes from Paul Gillin , a veteran journalist, author and strategist. He’s the author of several books on new media including,  Social Marketing to the Business Customer , with Eric Schwartzman.  Paul is giving a sold out workshop and an interactive presentation on influence

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B2B Marketing Innovation: The Truth About Influence in B2B Marketing from Master Strategist Paul Gillin

]]> http://mg-mk.com/en/b2b-marketing-innovation-the-truth-about-influence-in-b2b-marketing-from-master-strategist-paul-gillin/feed/ 0 B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips/ http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips/#comments Fri, 28 Sep 2012 11:51:06 +0000 admin http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips/ Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”

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B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips

]]> http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips/feed/ 0 B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips-2/ http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips-2/#comments Fri, 28 Sep 2012 11:51:06 +0000 admin http://mg-mk.com/en/b2b-marketing-innovation-ebook-%e2%80%93-break-free-of-boring-b2b-with-these-33-tips-2/ Is your B2B marketing feeling “old fashioned” and out of date?

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B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips

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