MG Marketing » b2b marketing strategy http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Grow Your Base: B2B Market Entry Strategies http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/ http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/#comments Mon, 09 Oct 2023 10:00:31 +0000 admin http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/ Bet you’ve never heard this one before: an economic downturn can be the best time to try breaking into a new market, especially in B2B. Yes, I’m serious.  It’s a surprisingly well-documented fact that customers are less brand-loyal and more sensitive to making a measurable impact during economic downturns. Twelve years ago, the Harvard Business Review documented that brands accelerating their marketing during recessions ended up with a 27% higher chance of turning into market leaders in their categories after the recession

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Grow Your Base: B2B Market Entry Strategies

]]> http://mg-mk.com/en/grow-your-base-b2b-market-entry-strategies/feed/ 0 Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/ http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/#comments Wed, 11 May 2022 10:30:41 +0000 admin http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/ What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing insights we can learn from the venerable game of Scrabble. Let’s hop right in and start exploring 10 marketing takeaways that we can learn from Scrabble and begin applying to our own efforts.

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Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

]]> http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/feed/ 0 Optimize for Success with A B2B Influencer Marketing Strategy Checklist http://mg-mk.com/en/optimize-for-success-with-a-b2b-influencer-marketing-strategy-checklist/ http://mg-mk.com/en/optimize-for-success-with-a-b2b-influencer-marketing-strategy-checklist/#comments Mon, 11 Apr 2022 10:40:49 +0000 admin http://mg-mk.com/en/optimize-for-success-with-a-b2b-influencer-marketing-strategy-checklist/ The post Optimize for Success with A B2B Influencer Marketing Strategy Checklist appeared first on B2B Marketing Blog – TopRank® .

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Optimize for Success with A B2B Influencer Marketing Strategy Checklist

]]> http://mg-mk.com/en/optimize-for-success-with-a-b2b-influencer-marketing-strategy-checklist/feed/ 0 B2B Influencer Marketing Strategy: 5 Questions to Ask First http://mg-mk.com/en/b2b-influencer-marketing-strategy-5-questions-to-ask-first/ http://mg-mk.com/en/b2b-influencer-marketing-strategy-5-questions-to-ask-first/#comments Mon, 15 Mar 2021 13:25:48 +0000 admin http://mg-mk.com/en/b2b-influencer-marketing-strategy-5-questions-to-ask-first/ It’s no mystery that we’re big fans of influencer marketing where B2B brands engage with industry experts and key opinion leaders to drive conversations, consideration and conversions.

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B2B Influencer Marketing Strategy: 5 Questions to Ask First

]]> http://mg-mk.com/en/b2b-influencer-marketing-strategy-5-questions-to-ask-first/feed/ 0 In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down http://mg-mk.com/en/in-a-fast-paced-digital-world-b2b-marketers-can-benefit-from-slowing-down/ http://mg-mk.com/en/in-a-fast-paced-digital-world-b2b-marketers-can-benefit-from-slowing-down/#comments Mon, 27 Jan 2020 11:30:10 +0000 admin http://mg-mk.com/en/in-a-fast-paced-digital-world-b2b-marketers-can-benefit-from-slowing-down/ We are living in the age of speed: faster connections, faster answers, faster service. People expect many things to happen instantly, in real-time, and technological advancements are increasingly making it possible. As such, it might seem counter-intuitive to suggest that we as B2B marketers are wise to slow our roll

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In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

]]> http://mg-mk.com/en/in-a-fast-paced-digital-world-b2b-marketers-can-benefit-from-slowing-down/feed/ 0 Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation http://mg-mk.com/en/return-to-sender-email-marketing-is-not-dead-but-it-needs-rejuvenation/ http://mg-mk.com/en/return-to-sender-email-marketing-is-not-dead-but-it-needs-rejuvenation/#comments Tue, 01 Oct 2019 10:41:02 +0000 admin http://mg-mk.com/en/return-to-sender-email-marketing-is-not-dead-but-it-needs-rejuvenation/ Oh, look. Another death of email marketing headline

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Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation

]]> http://mg-mk.com/en/return-to-sender-email-marketing-is-not-dead-but-it-needs-rejuvenation/feed/ 0 What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook http://mg-mk.com/en/what%e2%80%99s-missing-in-your-b2b-marketing-strategy-5-key-elements-you-don%e2%80%99t-want-to-overlook/ http://mg-mk.com/en/what%e2%80%99s-missing-in-your-b2b-marketing-strategy-5-key-elements-you-don%e2%80%99t-want-to-overlook/#comments Mon, 23 Sep 2019 10:37:59 +0000 admin http://mg-mk.com/en/what%e2%80%99s-missing-in-your-b2b-marketing-strategy-5-key-elements-you-don%e2%80%99t-want-to-overlook/ A car engine without a water pump. A baseball team without a shortstop

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What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook

]]> http://mg-mk.com/en/what%e2%80%99s-missing-in-your-b2b-marketing-strategy-5-key-elements-you-don%e2%80%99t-want-to-overlook/feed/ 0 Maintaining Your Focus: What B2B Marketers Can Learn From My Home Improvement Snafu http://mg-mk.com/en/maintaining-your-focus-what-b2b-marketers-can-learn-from-my-home-improvement-snafu/ http://mg-mk.com/en/maintaining-your-focus-what-b2b-marketers-can-learn-from-my-home-improvement-snafu/#comments Thu, 30 May 2019 10:38:53 +0000 admin http://mg-mk.com/en/maintaining-your-focus-what-b2b-marketers-can-learn-from-my-home-improvement-snafu/ The sweet smell of fresh cedar is wafting in the breeze around my homestead this week—along with hint of marketing inspiration. Let me explain … Best-Laid Plans To take advantage of a long holiday weekend and a string of dry-weather days, my darling husband and I embarked on a “small” home improvement project: Sanding and staining our recently built 16-by-16 deck—plus an intricate one-story staircase. She was such a beauty following her construction last fall.

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Maintaining Your Focus: What B2B Marketers Can Learn From My Home Improvement Snafu

]]> http://mg-mk.com/en/maintaining-your-focus-what-b2b-marketers-can-learn-from-my-home-improvement-snafu/feed/ 0 Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy? http://mg-mk.com/en/hey-alexa-how-do-i-bake-voice-search-into-my-b2b-marketing-strategy/ http://mg-mk.com/en/hey-alexa-how-do-i-bake-voice-search-into-my-b2b-marketing-strategy/#comments Mon, 01 Apr 2019 10:25:10 +0000 admin http://mg-mk.com/en/hey-alexa-how-do-i-bake-voice-search-into-my-b2b-marketing-strategy/ Can you imagine if we actually talked to one another the same way we’ve historically talked to search engines? It would make for some awkward interactions.

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Hey Alexa: How Do I Bake Voice Search Into My B2B Marketing Strategy?

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