MG Marketing » b2b marketing tactics http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Solvable Strategy: 4 B2B Marketing Take-Aways from Board Games http://mg-mk.com/en/solvable-strategy-4-b2b-marketing-take-aways-from-board-games/ http://mg-mk.com/en/solvable-strategy-4-b2b-marketing-take-aways-from-board-games/#comments Mon, 19 Jun 2023 10:30:44 +0000 admin http://mg-mk.com/en/solvable-strategy-4-b2b-marketing-take-aways-from-board-games/ We don’t often think of them this way — probably because it makes them sound suspiciously like homework — but every game is a kind of teaching tool. The mechanics of the game are a metaphor for the lessons that game means to impart. Succeeding at the game means internalizing these lessons.

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Solvable Strategy: 4 B2B Marketing Take-Aways from Board Games

]]> http://mg-mk.com/en/solvable-strategy-4-b2b-marketing-take-aways-from-board-games/feed/ 0 Life Lessons: What B2B Marketers Can Learn From Marathon Running http://mg-mk.com/en/life-lessons-what-b2b-marketers-can-learn-from-marathon-running/ http://mg-mk.com/en/life-lessons-what-b2b-marketers-can-learn-from-marathon-running/#comments Wed, 31 Aug 2022 10:30:07 +0000 admin http://mg-mk.com/en/life-lessons-what-b2b-marketers-can-learn-from-marathon-running/ What can B2B marketers learn from marathon running? Even if you’ve never run a step and have no plans to, there are powerful lessons we can all learn from marathon running that significantly align with successful B2B marketing. I’ve been running marathons since 1998 and working in online communications and marketing since 1984 — two pursuits that may initially seem quite dissimilar, but which have much in common when you get down to it

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Life Lessons: What B2B Marketers Can Learn From Marathon Running

]]> http://mg-mk.com/en/life-lessons-what-b2b-marketers-can-learn-from-marathon-running/feed/ 0 Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/ http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/#comments Wed, 11 May 2022 10:30:41 +0000 admin http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/ What strategic lessons can today’s B2B marketers gain from taking a new look at the original classic word game Scrabble? With word games more popular than ever thanks to the runaway success of Wordle and its offshoots, it’s the perfect time to reach into the bag of letters and uncover some of the important marketing insights we can learn from the venerable game of Scrabble. Let’s hop right in and start exploring 10 marketing takeaways that we can learn from Scrabble and begin applying to our own efforts.

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Triple Word Score: 10 Spellbinding B2B Marketing Takeaways from Scrabble

]]> http://mg-mk.com/en/triple-word-score-10-spellbinding-b2b-marketing-takeaways-from-scrabble/feed/ 0 5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You http://mg-mk.com/en/5-monstrous-b2b-marketing-moves-that-will-come-back-to-haunt-you/ http://mg-mk.com/en/5-monstrous-b2b-marketing-moves-that-will-come-back-to-haunt-you/#comments Wed, 27 Oct 2021 10:30:51 +0000 admin http://mg-mk.com/en/5-monstrous-b2b-marketing-moves-that-will-come-back-to-haunt-you/ Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you? As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await. There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes

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5 Monstrous B2B Marketing Moves That Will Come Back To Haunt You

]]> http://mg-mk.com/en/5-monstrous-b2b-marketing-moves-that-will-come-back-to-haunt-you/feed/ 0 Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer http://mg-mk.com/en/digital-diamonds-5-multifaceted-tactics-to-boost-your-b2b-marketing-clarity-commitment-this-summer/ http://mg-mk.com/en/digital-diamonds-5-multifaceted-tactics-to-boost-your-b2b-marketing-clarity-commitment-this-summer/#comments Wed, 21 Jul 2021 10:30:15 +0000 admin http://mg-mk.com/en/digital-diamonds-5-multifaceted-tactics-to-boost-your-b2b-marketing-clarity-commitment-this-summer/ How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety? Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable

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Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer

]]> http://mg-mk.com/en/digital-diamonds-5-multifaceted-tactics-to-boost-your-b2b-marketing-clarity-commitment-this-summer/feed/ 0 6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube http://mg-mk.com/en/6-dynamic-tactics-for-solving-the-post-pandemic-marketing-rubik%e2%80%99s-cube/ http://mg-mk.com/en/6-dynamic-tactics-for-solving-the-post-pandemic-marketing-rubik%e2%80%99s-cube/#comments Wed, 02 Sep 2020 10:30:10 +0000 admin http://mg-mk.com/en/6-dynamic-tactics-for-solving-the-post-pandemic-marketing-rubik%e2%80%99s-cube/ What will successful B2B marketing look like in a post-pandemic world, and what can marketers do today to be ready?

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6 Dynamic Tactics For Solving The Post-Pandemic Marketing Rubik’s Cube

]]> http://mg-mk.com/en/6-dynamic-tactics-for-solving-the-post-pandemic-marketing-rubik%e2%80%99s-cube/feed/ 0 5 Smart B2C Marketing Tactics To Boost Your B2B Brand http://mg-mk.com/en/5-smart-b2c-marketing-tactics-to-boost-your-b2b-brand/ http://mg-mk.com/en/5-smart-b2c-marketing-tactics-to-boost-your-b2b-brand/#comments Wed, 27 Nov 2019 11:30:29 +0000 admin http://mg-mk.com/en/5-smart-b2c-marketing-tactics-to-boost-your-b2b-brand/ B2B marketing is swiftly embracing techniques that were once only for B2C, and we’ve got five smart B2C tactics to add to your B2B plans for 2020 and well beyond. Influencer marketing, engaging interactive content, awards events, chatbots, and podcasting are just some of the ways that today’s savvy B2B marketers can add a healthy dose of the B2C experience to your business marketing efforts. #1 – Influencer Marketing Even though influencer marketing is still largely associated with the B2C world, you’ve likely noticed that it’s being increasingly used by smart marketers as a highly successful go-to B2B tactic

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5 Smart B2C Marketing Tactics To Boost Your B2B Brand

]]> http://mg-mk.com/en/5-smart-b2c-marketing-tactics-to-boost-your-b2b-brand/feed/ 0 26.2 B2B Marathon Marketing Lessons http://mg-mk.com/en/26-2-b2b-marathon-marketing-lessons/ http://mg-mk.com/en/26-2-b2b-marathon-marketing-lessons/#comments Wed, 17 Jul 2019 10:30:34 +0000 admin http://mg-mk.com/en/26-2-b2b-marathon-marketing-lessons/ Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common , and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two pursuits I’m passionate about that may initially seem quite dissimilar, but which really do have much in common when you begin to look closely.

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26.2 B2B Marathon Marketing Lessons

]]> http://mg-mk.com/en/26-2-b2b-marathon-marketing-lessons/feed/ 0 How B2B Marketers Can Strategically Test New Digital Marketing Tactics http://mg-mk.com/en/how-b2b-marketers-can-strategically-test-new-digital-marketing-tactics/ http://mg-mk.com/en/how-b2b-marketers-can-strategically-test-new-digital-marketing-tactics/#comments Tue, 02 Apr 2019 10:24:46 +0000 admin http://mg-mk.com/en/how-b2b-marketers-can-strategically-test-new-digital-marketing-tactics/ When it comes to testing new marketing tactics, B2B marketers often find themselves in one of two camps: Chasing the new, shiny object. (Their motto: Let’s innovate, innovate, innovate!) Maintaining the status quo. (Their motto: We don’t mess with what’s working.) Whichever camp you currently find yourself in, chances are high that you’re intrigued by what the other has to offer.

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How B2B Marketers Can Strategically Test New Digital Marketing Tactics

]]> http://mg-mk.com/en/how-b2b-marketers-can-strategically-test-new-digital-marketing-tactics/feed/ 0 B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15 http://mg-mk.com/en/b2b-marketing-roundup-resources-trends-and-case-studies-to-prep-for-bma15/ http://mg-mk.com/en/b2b-marketing-roundup-resources-trends-and-case-studies-to-prep-for-bma15/#comments Mon, 25 May 2015 13:49:56 +0000 admin http://mg-mk.com/en/b2b-marketing-roundup-resources-trends-and-case-studies-to-prep-for-bma15/ For nearly 900 B2B marketers, this week will bring a cornucopia of ideas, insights and networking opportunities to the BMA National conference in Chicago. There’s a lot going on in the B2B marketing space from the increase in humanization of business marketing content to the application of big data, the impact of video, mobile and ecommerce

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B2B Marketing Roundup: Resources, Trends and Case Studies to Prep for #BMA15

]]> http://mg-mk.com/en/b2b-marketing-roundup-resources-trends-and-case-studies-to-prep-for-bma15/feed/ 0