MG Marketing » b2b search marketing http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SEO Terms: A Glossary of Common Search Marketing Phrases http://mg-mk.com/en/seo-terms-a-glossary-of-common-search-marketing-phrases/ http://mg-mk.com/en/seo-terms-a-glossary-of-common-search-marketing-phrases/#comments Mon, 30 Oct 2023 10:30:51 +0000 admin http://mg-mk.com/en/seo-terms-a-glossary-of-common-search-marketing-phrases/ With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There are so many tactics, channels, metrics and tools involved with modern SEO that trying to keep them all straight can be downright scary! As you embark on your quest to master the art of B2B SEO, it’s essential to familiarize yourself with the key terminology that will be your guiding stars.

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SEO Terms: A Glossary of Common Search Marketing Phrases

]]> http://mg-mk.com/en/seo-terms-a-glossary-of-common-search-marketing-phrases/feed/ 0 Everything You Need to Know About Google’s October 2023 Core Algorithm Update http://mg-mk.com/en/everything-you-need-to-know-about-google%e2%80%99s-october-2023-core-algorithm-update/ http://mg-mk.com/en/everything-you-need-to-know-about-google%e2%80%99s-october-2023-core-algorithm-update/#comments Mon, 16 Oct 2023 16:05:16 +0000 admin http://mg-mk.com/en/everything-you-need-to-know-about-google%e2%80%99s-october-2023-core-algorithm-update/ Google has once again unleashed a wave of changes with its October 2023 Core Algorithm Update. As with any Google core update, this one promises to have a significant impact on search rankings and user experience.

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Everything You Need to Know About Google’s October 2023 Core Algorithm Update

]]> http://mg-mk.com/en/everything-you-need-to-know-about-google%e2%80%99s-october-2023-core-algorithm-update/feed/ 0 Turning B2B to Being-2-Being: 5 Top Insights B2B Marketers Need To Know About Google’s AI Search Future http://mg-mk.com/en/turning-b2b-to-being-2-being-5-top-insights-b2b-marketers-need-to-know-about-google%e2%80%99s-ai-search-future/ http://mg-mk.com/en/turning-b2b-to-being-2-being-5-top-insights-b2b-marketers-need-to-know-about-google%e2%80%99s-ai-search-future/#comments Wed, 26 Apr 2023 10:30:22 +0000 admin http://mg-mk.com/en/turning-b2b-to-being-2-being-5-top-insights-b2b-marketers-need-to-know-about-google%e2%80%99s-ai-search-future/ What will Google’s generative artificial intelligence (AI) search future look like, and will the search giant be able to make good on its goals of aligning its systems to principled human values?

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Turning B2B to Being-2-Being: 5 Top Insights B2B Marketers Need To Know About Google’s AI Search Future

]]> http://mg-mk.com/en/turning-b2b-to-being-2-being-5-top-insights-b2b-marketers-need-to-know-about-google%e2%80%99s-ai-search-future/feed/ 0 Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing http://mg-mk.com/en/why-intent-qualified-organic-traffic-will-power-the-future-of-b2b-marketing/ http://mg-mk.com/en/why-intent-qualified-organic-traffic-will-power-the-future-of-b2b-marketing/#comments Mon, 10 Apr 2023 10:30:38 +0000 admin http://mg-mk.com/en/why-intent-qualified-organic-traffic-will-power-the-future-of-b2b-marketing/ At the heart of every B2B purchase decision lies a motivation. The buyer is trying to solve a problem, or improve a process, or gain an edge over their top competitor.

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Why Intent-Qualified Organic Traffic Will Power the Future of B2B Marketing

]]> http://mg-mk.com/en/why-intent-qualified-organic-traffic-will-power-the-future-of-b2b-marketing/feed/ 0 What is Search Intent and Why Is It Fundamental to SEO? http://mg-mk.com/en/what-is-search-intent-and-why-is-it-fundamental-to-seo/ http://mg-mk.com/en/what-is-search-intent-and-why-is-it-fundamental-to-seo/#comments Wed, 15 Mar 2023 10:30:08 +0000 admin http://mg-mk.com/en/what-is-search-intent-and-why-is-it-fundamental-to-seo/ When you googled “what is search intent,” you had the informational intention to seek out an answer to your question and learn more about a topic you’ve been hearing about. As you can see, we understood that intent and wrote this blog post to answer your question.

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What is Search Intent and Why Is It Fundamental to SEO?

]]> http://mg-mk.com/en/what-is-search-intent-and-why-is-it-fundamental-to-seo/feed/ 0 Intent-Based Strategy is the Future of SEO http://mg-mk.com/en/intent-based-strategy-is-the-future-of-seo/ http://mg-mk.com/en/intent-based-strategy-is-the-future-of-seo/#comments Thu, 09 Mar 2023 11:30:20 +0000 admin http://mg-mk.com/en/intent-based-strategy-is-the-future-of-seo/ The post Intent-Based Strategy is the Future of SEO appeared first on B2B Marketing Blog – TopRank® .

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Intent-Based Strategy is the Future of SEO

]]> http://mg-mk.com/en/intent-based-strategy-is-the-future-of-seo/feed/ 0 B2B Search Marketing: 5 Key Ways Generative AI is Changing the Future of SEO from Google’s Bard to Microsoft’s Prometheus-Based Bing http://mg-mk.com/en/b2b-search-marketing-5-key-ways-generative-ai-is-changing-the-future-of-seo-from-google%e2%80%99s-bard-to-microsoft%e2%80%99s-prometheus-based-bing/ http://mg-mk.com/en/b2b-search-marketing-5-key-ways-generative-ai-is-changing-the-future-of-seo-from-google%e2%80%99s-bard-to-microsoft%e2%80%99s-prometheus-based-bing/#comments Wed, 08 Feb 2023 11:30:12 +0000 admin http://mg-mk.com/en/b2b-search-marketing-5-key-ways-generative-ai-is-changing-the-future-of-seo-from-google%e2%80%99s-bard-to-microsoft%e2%80%99s-prometheus-based-bing/ How is ChatGPT artificial intelligence (AI) chatbot technology changing search engine optimization (SEO), and how will the major shifts being implemented by Google, Microsoft and others alter the business marketing landscape of the future? During my 39 years working in online communications I’ve seen immense changes in search engine technology and how businesses optimize their ever-growing collections of digital content, and consider AI’s impact on the search industry to be one of the biggest shifts yet.

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B2B Search Marketing: 5 Key Ways Generative AI is Changing the Future of SEO from Google’s Bard to Microsoft’s Prometheus-Based Bing

]]> http://mg-mk.com/en/b2b-search-marketing-5-key-ways-generative-ai-is-changing-the-future-of-seo-from-google%e2%80%99s-bard-to-microsoft%e2%80%99s-prometheus-based-bing/feed/ 0 Elevate B2B Search: Optimize Your 2023 With Our Top 10 SEO Posts http://mg-mk.com/en/elevate-b2b-search-optimize-your-2023-with-our-top-10-seo-posts/ http://mg-mk.com/en/elevate-b2b-search-optimize-your-2023-with-our-top-10-seo-posts/#comments Mon, 26 Dec 2022 11:30:06 +0000 admin http://mg-mk.com/en/elevate-b2b-search-optimize-your-2023-with-our-top-10-seo-posts/ Search marketing has elevated and grown in numerous ways throughout 2022. At each of the shifts and changes in the search marketing landscape along the way, we’ve done our best to not only cover each twist and turn, but to also offer relevant insight and research-based strategy that will help B2B marketers meet the increasing challenges placed in front of us

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Elevate B2B Search: Optimize Your 2023 With Our Top 10 SEO Posts

]]> http://mg-mk.com/en/elevate-b2b-search-optimize-your-2023-with-our-top-10-seo-posts/feed/ 0 5 Top Tips To Drive SEO & PPC Fusion http://mg-mk.com/en/5-top-tips-to-drive-seo-ppc-fusion/ http://mg-mk.com/en/5-top-tips-to-drive-seo-ppc-fusion/#comments Tue, 20 Dec 2022 11:30:01 +0000 admin http://mg-mk.com/en/5-top-tips-to-drive-seo-ppc-fusion/ How can B2B marketers make the best use of marketing budgets in the face of economic challenges? When it comes to online marketing, search engine optimization (SEO) and pay-per-click (PPC) advertising weigh in as two of the most important strategies in the playbook, with their combined one-two punch acting as the kind of force multiplier that B2B brands are increasingly seeking. SEO is the fundamental fine-tuning process that helps websites ensure that their relevant content is findable by search engines, and can help a brand’s information rank higher in the search engine results pages (SERPs), while PPC is the longstanding advertising method where companies pay for each click their ads receive

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5 Top Tips To Drive SEO & PPC Fusion

]]> http://mg-mk.com/en/5-top-tips-to-drive-seo-ppc-fusion/feed/ 0 5 New Search Opportunities B2B Marketers Need To Know In 2023 http://mg-mk.com/en/5-new-search-opportunities-b2b-marketers-need-to-know-in-2023/ http://mg-mk.com/en/5-new-search-opportunities-b2b-marketers-need-to-know-in-2023/#comments Wed, 09 Nov 2022 11:30:26 +0000 admin http://mg-mk.com/en/5-new-search-opportunities-b2b-marketers-need-to-know-in-2023/ What do B2B marketers need to know about search in 2023? B2B marketing and search have always had a complex relationship, and 2023 will undoubtedly see new shifts arise in numerous areas, from how search engines deal with human versus artificial intelligence (AI)-generated content, to indexing a partially or fully-siloed metaverse, combating dwindling organic search opportunities, where to best invest paid search advertising dollars, and key SEO fine tuning challenges. Let’s turn our attention to each of these five areas of search in B2B marketing, and take a look at the changes marketers will need to adapt to in 2023 and beyond

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5 New Search Opportunities B2B Marketers Need To Know In 2023

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