MG Marketing » b2bsmx http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 B2B Sales and Marketing Exchange Wrapup #B2BSMX http://mg-mk.com/en/b2b-sales-and-marketing-exchange-wrapup-b2bsmx/ http://mg-mk.com/en/b2b-sales-and-marketing-exchange-wrapup-b2bsmx/#comments Wed, 14 Aug 2019 22:23:18 +0000 admin http://mg-mk.com/en/b2b-sales-and-marketing-exchange-wrapup-b2bsmx/ The post B2B Sales and Marketing Exchange Wrapup #B2BSMX appeared first on Online Marketing Blog – TopRank® .

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B2B Sales and Marketing Exchange Wrapup #B2BSMX

]]> http://mg-mk.com/en/b2b-sales-and-marketing-exchange-wrapup-b2bsmx/feed/ 0 Dave Gerhardt of Drift Outlines the 10 Commandments of Modern Marketing http://mg-mk.com/en/dave-gerhardt-of-drift-outlines-the-10-commandments-of-modern-marketing/ http://mg-mk.com/en/dave-gerhardt-of-drift-outlines-the-10-commandments-of-modern-marketing/#comments Wed, 14 Aug 2019 10:20:40 +0000 admin http://mg-mk.com/en/dave-gerhardt-of-drift-outlines-the-10-commandments-of-modern-marketing/ Drift is widely regarded as a pioneer in modern marketing, and their Vice President of Marketing Dave Gerhardt has been instrumental in establishing this reputation.  Taking on his first role as a marketing leader, he helped grow the chatbot platform from a startup with no market recognition to a $10 million company in less than two years. He also co-authored the book Conversational Marketing along with Drift’s founder David Cancel .  While his company has experienced powerful growth and attained status as a leading innovator, the journey hasn’t always been smooth and seamless.

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Dave Gerhardt of Drift Outlines the 10 Commandments of Modern Marketing

]]> http://mg-mk.com/en/dave-gerhardt-of-drift-outlines-the-10-commandments-of-modern-marketing/feed/ 0 Seasoned CMO Maria Pergolino Charts the Path to Creating a Category http://mg-mk.com/en/seasoned-cmo-maria-pergolino-charts-the-path-to-creating-a-category/ http://mg-mk.com/en/seasoned-cmo-maria-pergolino-charts-the-path-to-creating-a-category/#comments Tue, 13 Aug 2019 21:00:37 +0000 admin http://mg-mk.com/en/seasoned-cmo-maria-pergolino-charts-the-path-to-creating-a-category/ What is the ultimate goal for any business or marketing unit?  There are many valid answers to this question. But I think the subject of Maria Pergolino ’s REVTalk on Tuesday morning at B2B Sales and Marketing Exchange (B2BSMX) in Boston offers a worthy aspiration for just about any organization: creating a category.  Brands that are universally held in high esteem and pointed to as shining examples of marketing mastery – such as Uber, Salesforce, and Starbucks – often share this distinction. Their names ring synonymous with what they do.  As a seasoned marketing executive who’s overseen this outcome at a number of different companies over the years, Maria has developed acute expertise on category creation, and offered us a glimpse of her process.

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Seasoned CMO Maria Pergolino Charts the Path to Creating a Category

]]> http://mg-mk.com/en/seasoned-cmo-maria-pergolino-charts-the-path-to-creating-a-category/feed/ 0 B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX http://mg-mk.com/en/b2b-marketing-spotlight-omar-al-sinjari-sr-digital-marketing-manager-relayhealth-mckesson-b2bsmx/ http://mg-mk.com/en/b2b-marketing-spotlight-omar-al-sinjari-sr-digital-marketing-manager-relayhealth-mckesson-b2bsmx/#comments Thu, 08 Aug 2019 10:15:51 +0000 admin http://mg-mk.com/en/b2b-marketing-spotlight-omar-al-sinjari-sr-digital-marketing-manager-relayhealth-mckesson-b2bsmx/ Next week’s B2B Sales and Marketing Exchange conference in Boston is coming up fast! To give you another sneak peek at the talented brand marketers sharing their insights and best practices, I’ve interviewed Omar Al-Sinjari , Senior Manager, Digital Marketing at RelayHealth – McKesson. Omar is responsible for all things digital and a full stack operator including ABM, web, analytics, attribution, lead generation and marketing operations.

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B2B Marketing Spotlight: Omar Al-Sinjari, Sr Digital Marketing Manager, RelayHealth McKesson #B2BSMX

]]> http://mg-mk.com/en/b2b-marketing-spotlight-omar-al-sinjari-sr-digital-marketing-manager-relayhealth-mckesson-b2bsmx/feed/ 0 B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX http://mg-mk.com/en/b2b-marketing-spotlight-alexandra-gobbi-cmo-at-secureworks-b2bsmx/ http://mg-mk.com/en/b2b-marketing-spotlight-alexandra-gobbi-cmo-at-secureworks-b2bsmx/#comments Thu, 01 Aug 2019 10:06:31 +0000 admin http://mg-mk.com/en/b2b-marketing-spotlight-alexandra-gobbi-cmo-at-secureworks-b2bsmx/ Sales and Marketing alignment is a wonderful and yet elusive thing. Many B2B marketers and sales professionals in particular are in search of leadership, strategy, best practices and networks of peers they can connect with as they adapt to an ever changing marketing world.

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B2B Marketing Spotlight: Alexandra Gobbi, CMO at Secureworks #B2BSMX

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