MG Marketing » back to school http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/ http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/#comments Wed, 13 Nov 2013 17:41:01 +0000 admin http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/ As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an online text book rental company, back-to-school is its holiday season.

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Holiday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger Competitors & Rising CPCs

]]> http://mg-mk.com/en/holiday-ppc-tips-from-back-to-school-season-how-bookrenter-faced-down-bigger-competitors-rising-cpcs/feed/ 0 Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/ http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/#comments Tue, 16 Jul 2013 19:49:29 +0000 admin http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/ This is important for all merchants running Google product listing ads to note, but the timing makes it particularly key for advertisers running back-to-school or summer blow-out promotions. As we previously reported, Google announced new specifications for Google Shopping product feeds.

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Back-To-School PLA Advertisers: Heed New Google Shopping Feed Requirements

]]> http://mg-mk.com/en/back-to-school-pla-advertisers-heed-new-google-shopping-feed-requirements/feed/ 0 6 Lessons Marketers Can Learn from 2012 “Back to School” Digital Marketing Campaigns http://mg-mk.com/en/6-lessons-marketers-can-learn-from-2012-%e2%80%9cback-to-school%e2%80%9d-digital-marketing-campaigns/ http://mg-mk.com/en/6-lessons-marketers-can-learn-from-2012-%e2%80%9cback-to-school%e2%80%9d-digital-marketing-campaigns/#comments Tue, 11 Sep 2012 11:05:57 +0000 admin http://mg-mk.com/en/6-lessons-marketers-can-learn-from-2012-%e2%80%9cback-to-school%e2%80%9d-digital-marketing-campaigns/ It’s September. Leaves are changing color, kids, teens and young adults are back in their classrooms – and retailers are adding up cash from back-to-school sales

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6 Lessons Marketers Can Learn from 2012 “Back to School” Digital Marketing Campaigns

]]> http://mg-mk.com/en/6-lessons-marketers-can-learn-from-2012-%e2%80%9cback-to-school%e2%80%9d-digital-marketing-campaigns/feed/ 0 How To Maximize SEM Efforts With Search Retargeting http://mg-mk.com/en/how-to-maximize-sem-efforts-with-search-retargeting/ http://mg-mk.com/en/how-to-maximize-sem-efforts-with-search-retargeting/#comments Wed, 20 Jul 2011 14:01:17 +0000 admin http://mg-mk.com/en/how-to-maximize-sem-efforts-with-search-retargeting/ Last month, we discussed how display media has evolved to be more quantitative in Why Search Marketers Are The Future Media Planners, and ironically, how the skillset held by search marketers has become more relevant to display media than the skill set held by current media planners. Using the…

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How To Maximize SEM Efforts With Search Retargeting

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