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	<title>MG Marketing &#187; behavioral targeting</title>
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	<description>Online Marketing Agency</description>
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		<title>How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</title>
		<link>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</link>
		<comments>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 14:17:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[recency]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</guid>
		<description><![CDATA[Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,... ]]></description>
			<content:encoded><![CDATA[<p>Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,&#8230; </p>
<p>More:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/mjubLW1ppps/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance-144954" title="How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance">How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Simple Truths About Why Retargeting Is Broken</title>
		<link>http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/</link>
		<comments>http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 15:06:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[attribution modeling]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[dax hamman]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search remarketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/</guid>
		<description><![CDATA[As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, &#8216;no, you can&#8217;t marry your 8 year old boyfriend&#8217; and ‘you are absolutely not going out... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, &#8216;no, you can&#8217;t marry your 8 year old boyfriend&#8217; and ‘you are absolutely not going out&#8230; Please visit Search Engine Land for the full article. </p>
<p>See the rest here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/uGTkuXwxodU/the-simple-truths-about-why-retargeting-is-broken-131774" title="The Simple Truths About Why Retargeting Is Broken">The Simple Truths About Why Retargeting Is Broken</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</title>
		<link>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</link>
		<comments>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:44:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[demand side platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dsp]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</guid>
		<description><![CDATA[In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the... ]]></description>
			<content:encoded><![CDATA[<p>In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the&#8230; </p>
<p>View post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/V9HFWGaHMd4/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers-119512" title="How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers">How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</title>
		<link>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</link>
		<comments>http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/#comments</comments>
		<pubDate>Wed, 02 May 2012 18:44:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[demand side platform]]></category>
		<category><![CDATA[display advertising]]></category>
		<category><![CDATA[dsp]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers/</guid>
		<description><![CDATA[In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the... ]]></description>
			<content:encoded><![CDATA[<p>In the world of online advertising, sometimes two effective targeting techniques are even more effective when used together. Search retargeting is a highly effective targeting technique that has been attracting lots of buzz lately. Using search retargeting leading brands and agencies around the&#8230; </p>
<p>More here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/V9HFWGaHMd4/how-to-combine-search-retargeting-keyword-contextual-targeting-to-reach-more-in-market-searchers-119512" title="How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers">How To Combine Search Retargeting &amp; Keyword Contextual Targeting To Reach More In Market Searchers</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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