MG Marketing » big data http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Book Review & Interview: 3 Marketing Lessons From The Big Data-Driven Business http://mg-mk.com/en/book-review-interview-3-marketing-lessons-from-the-big-data-driven-business/ http://mg-mk.com/en/book-review-interview-3-marketing-lessons-from-the-big-data-driven-business/#comments Thu, 17 Mar 2016 10:30:23 +0000 admin http://mg-mk.com/en/book-review-interview-3-marketing-lessons-from-the-big-data-driven-business/ How many times have you made a purchase either online or in a store and found that you either received recommendations or coupons after your purchase that seemed to be exactly what you were looking for? That experience is one example of how companies are using big data to create a better experience and more effectively target buyers based on previous behaviors. The sheer amount of trackable activity that exists today has begun to make data collection and analysis a much more manageable task, and the impact is in the numbers

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Book Review & Interview: 3 Marketing Lessons From The Big Data-Driven Business

]]> http://mg-mk.com/en/book-review-interview-3-marketing-lessons-from-the-big-data-driven-business/feed/ 0 The Role of Big Data in the Future of B2B Marketing http://mg-mk.com/en/the-role-of-big-data-in-the-future-of-b2b-marketing/ http://mg-mk.com/en/the-role-of-big-data-in-the-future-of-b2b-marketing/#comments Tue, 07 Oct 2014 10:57:59 +0000 admin http://mg-mk.com/en/the-role-of-big-data-in-the-future-of-b2b-marketing/ There’s now more data collected about our every interaction in the digital world than ever before.

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The Role of Big Data in the Future of B2B Marketing

]]> http://mg-mk.com/en/the-role-of-big-data-in-the-future-of-b2b-marketing/feed/ 0 Put Big Data To Work To Build Better Search Ads http://mg-mk.com/en/put-big-data-to-work-to-build-better-search-ads/ http://mg-mk.com/en/put-big-data-to-work-to-build-better-search-ads/#comments Wed, 28 May 2014 14:20:13 +0000 admin http://mg-mk.com/en/put-big-data-to-work-to-build-better-search-ads/ Not too long ago, if I said “big data” to someone, I got a blank look in return. Now, big data is the topic du jour. People in healthcare, politics, industry… all are talking about it and how big data is changing the world

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Put Big Data To Work To Build Better Search Ads

]]> http://mg-mk.com/en/put-big-data-to-work-to-build-better-search-ads/feed/ 0 Baidu Hires Andrew Ng, Google’s Lead “Brain” http://mg-mk.com/en/baidu-hires-andrew-ng-google%e2%80%99s-lead-%e2%80%9cbrain%e2%80%9d/ http://mg-mk.com/en/baidu-hires-andrew-ng-google%e2%80%99s-lead-%e2%80%9cbrain%e2%80%9d/#comments Fri, 16 May 2014 16:46:23 +0000 admin http://mg-mk.com/en/baidu-hires-andrew-ng-google%e2%80%99s-lead-%e2%80%9cbrain%e2%80%9d/ Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning..

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Baidu Hires Andrew Ng, Google’s Lead “Brain”

]]> http://mg-mk.com/en/baidu-hires-andrew-ng-google%e2%80%99s-lead-%e2%80%9cbrain%e2%80%9d/feed/ 0 “Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight http://mg-mk.com/en/%e2%80%9cbig-data%e2%80%9d-is-not-%e2%80%9cbig-data%e2%80%9d-unless-it-gives-you-actionable-insight/ http://mg-mk.com/en/%e2%80%9cbig-data%e2%80%9d-is-not-%e2%80%9cbig-data%e2%80%9d-unless-it-gives-you-actionable-insight/#comments Thu, 25 Jul 2013 13:26:39 +0000 admin http://mg-mk.com/en/%e2%80%9cbig-data%e2%80%9d-is-not-%e2%80%9cbig-data%e2%80%9d-unless-it-gives-you-actionable-insight/ Occasionally, marketers want something because the media attention around it demands it.  There was a time, not too long ago, when CMOs sent urgent, late-night emails to their teams asking about their “link-shortening strategy.” In some ways, “big data” technology falls into… Please visit Search Engine Land for the full article

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“Big Data” Is Not “Big Data” Unless It Gives You Actionable Insight

]]> http://mg-mk.com/en/%e2%80%9cbig-data%e2%80%9d-is-not-%e2%80%9cbig-data%e2%80%9d-unless-it-gives-you-actionable-insight/feed/ 0 How Search Retargeting Kick Started The Programmatic Marketing Revolution http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/#comments Wed, 19 Jun 2013 13:58:14 +0000 admin http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.

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How Search Retargeting Kick Started The Programmatic Marketing Revolution

]]> http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/feed/ 0 Big Data + Big Math = Big Mess or Big Money? http://mg-mk.com/en/big-data-big-math-big-mess-or-big-money/ http://mg-mk.com/en/big-data-big-math-big-mess-or-big-money/#comments Mon, 17 Jun 2013 15:00:54 +0000 admin http://mg-mk.com/en/big-data-big-math-big-mess-or-big-money/ What happens when you combine big data with some big math?

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Big Data + Big Math = Big Mess or Big Money?

]]> http://mg-mk.com/en/big-data-big-math-big-mess-or-big-money/feed/ 0 4 Principles Of Marketing As A Science http://mg-mk.com/en/4-principles-of-marketing-as-a-science/ http://mg-mk.com/en/4-principles-of-marketing-as-a-science/#comments Thu, 18 Apr 2013 16:48:10 +0000 admin http://mg-mk.com/en/4-principles-of-marketing-as-a-science/ What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”),…

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4 Principles Of Marketing As A Science

]]> http://mg-mk.com/en/4-principles-of-marketing-as-a-science/feed/ 0 Real-Time Marketing Smarts: Companies Killing It with Off-the-Cuff Content http://mg-mk.com/en/real-time-marketing-smarts-companies-killing-it-with-off-the-cuff-content/ http://mg-mk.com/en/real-time-marketing-smarts-companies-killing-it-with-off-the-cuff-content/#comments Wed, 03 Apr 2013 11:00:16 +0000 admin http://mg-mk.com/en/real-time-marketing-smarts-companies-killing-it-with-off-the-cuff-content/ Real-time social engagement is a great way for brands to stay top of mind, build their social audience and even influence the buying decisions of consumers.

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Real-Time Marketing Smarts: Companies Killing It with Off-the-Cuff Content

]]> http://mg-mk.com/en/real-time-marketing-smarts-companies-killing-it-with-off-the-cuff-content/feed/ 0 Workarounds To Make Enhanced Campaigns More Flexible http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/ http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/#comments Thu, 21 Mar 2013 16:46:39 +0000 admin http://mg-mk.com/en/workarounds-to-make-enhanced-campaigns-more-flexible/ Last week at SMX West, I was on the “SEM Best Practices Debate” panel. Several of the topics we debated were related to Enhanced Campaigns, clearly something on the minds of search marketers these days

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Workarounds To Make Enhanced Campaigns More Flexible

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