MG Marketing » bj fogg http://mg-mk.com/en Online Marketing Agency Wed, 08 Apr 2026 13:33:15 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior http://mg-mk.com/en/ses-san-francisco-keynote-bj-fogg-on-the-power-to-change-behavior/ http://mg-mk.com/en/ses-san-francisco-keynote-bj-fogg-on-the-power-to-change-behavior/#comments Wed, 18 Aug 2010 19:55:22 +0000 admin http://mg-mk.com/en/ses-san-francisco-keynote-bj-fogg-on-the-power-to-change-behavior/ BJ Fogg, Director, Persuasive Technology Lab at Stanford University gave the opening keynote on day 2 of Search Engine Strategies San Francisco.  BJ is perhaps best known for promoting the concept of “captology,” a word he coined to describe the overlap between persuasion and computers. In his book, “ Mobile Persuasion ,” BJ proposes the theory that the mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet

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SES San Francisco Keynote: BJ Fogg On The Power to Change Behavior

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