MG Marketing » book review http://mg-mk.com/en Online Marketing Agency Tue, 07 Apr 2026 11:13:00 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 5 New Marketing Books Every B2B Marketer Should Read http://mg-mk.com/en/5-new-marketing-books-every-b2b-marketer-should-read/ http://mg-mk.com/en/5-new-marketing-books-every-b2b-marketer-should-read/#comments Wed, 01 Jun 2022 10:30:11 +0000 admin http://mg-mk.com/en/5-new-marketing-books-every-b2b-marketer-should-read/ Looking for inspiration and new insight to forge new B2B marketing successes as we drive ahead to 2023? We’re taking a look at five forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts.

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5 New Marketing Books Every B2B Marketer Should Read

]]> http://mg-mk.com/en/5-new-marketing-books-every-b2b-marketer-should-read/feed/ 0 Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay http://mg-mk.com/en/read-it-reap-10-top-new-marketing-books-to-savor-on-nationalbookloversday/ http://mg-mk.com/en/read-it-reap-10-top-new-marketing-books-to-savor-on-nationalbookloversday/#comments Mon, 09 Aug 2021 10:30:59 +0000 admin http://mg-mk.com/en/read-it-reap-10-top-new-marketing-books-to-savor-on-nationalbookloversday/ Looking for inspiration and new insight to forge new B2B marketing success as we drive ahead to 2022? Today is National Book Lovers Day, and to celebrate the occasion we’re taking a look at 10 forthcoming or recently-published books that offer an array of fascinating tactics, tips, case studies, and other insight from some of the industry’s top business marketers and subject matter experts. Let’s turn the page and jump right in for #NationalBookLoversDay

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Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay

]]> http://mg-mk.com/en/read-it-reap-10-top-new-marketing-books-to-savor-on-nationalbookloversday/feed/ 0 Book Review & Interview: Meaningful: The Story of Ideas That Fly http://mg-mk.com/en/book-review-interview-meaningful-the-story-of-ideas-that-fly/ http://mg-mk.com/en/book-review-interview-meaningful-the-story-of-ideas-that-fly/#comments Mon, 01 Feb 2016 11:30:43 +0000 admin http://mg-mk.com/en/book-review-interview-meaningful-the-story-of-ideas-that-fly/ For every startup that succeeds, many more fail. But what is it that makes the difference between a successful company, and one that just doesn’t quite hit the mark

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Book Review & Interview: Meaningful: The Story of Ideas That Fly

]]> http://mg-mk.com/en/book-review-interview-meaningful-the-story-of-ideas-that-fly/feed/ 0 Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry http://mg-mk.com/en/book-review-interview-social-content-marketing-for-entrepreneurs-by-dr-jim-barry/ http://mg-mk.com/en/book-review-interview-social-content-marketing-for-entrepreneurs-by-dr-jim-barry/#comments Tue, 05 May 2015 10:39:19 +0000 admin http://mg-mk.com/en/book-review-interview-social-content-marketing-for-entrepreneurs-by-dr-jim-barry/ How many times have you wished that someone would create a textbook filled with why’s and how to’s of digital marketing?

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Book Review & Interview: Social Content Marketing for Entrepreneurs by Dr. Jim Barry

]]> http://mg-mk.com/en/book-review-interview-social-content-marketing-for-entrepreneurs-by-dr-jim-barry/feed/ 0 Turn It Up! Book Review of ‘Welcome to the Funnel’ by Jason Miller http://mg-mk.com/en/turn-it-up-book-review-of-%e2%80%98welcome-to-the-funnel%e2%80%99-by-jason-miller/ http://mg-mk.com/en/turn-it-up-book-review-of-%e2%80%98welcome-to-the-funnel%e2%80%99-by-jason-miller/#comments Wed, 07 Jan 2015 10:55:43 +0000 admin http://mg-mk.com/en/turn-it-up-book-review-of-%e2%80%98welcome-to-the-funnel%e2%80%99-by-jason-miller/ Some of the greatest rock songs are short.

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Turn It Up! Book Review of ‘Welcome to the Funnel’ by Jason Miller

]]> http://mg-mk.com/en/turn-it-up-book-review-of-%e2%80%98welcome-to-the-funnel%e2%80%99-by-jason-miller/feed/ 0 Global Content Marketing – Book Review http://mg-mk.com/en/global-content-marketing-%e2%80%93-book-review/ http://mg-mk.com/en/global-content-marketing-%e2%80%93-book-review/#comments Thu, 18 Dec 2014 11:08:06 +0000 admin http://mg-mk.com/en/global-content-marketing-%e2%80%93-book-review/ The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to.

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Global Content Marketing – Book Review

]]> http://mg-mk.com/en/global-content-marketing-%e2%80%93-book-review/feed/ 0 Online Reputation Book Review: Repped by Andy Beal http://mg-mk.com/en/online-reputation-book-review-repped-by-andy-beal/ http://mg-mk.com/en/online-reputation-book-review-repped-by-andy-beal/#comments Thu, 13 Mar 2014 10:45:49 +0000 admin http://mg-mk.com/en/online-reputation-book-review-repped-by-andy-beal/ Many years ago when the role of search in brand reputation was really coming into it’s own, Public Relations and SEO were becoming unlikely partners as way to position positive messages about brands and individuals in search results. The combination of Search and PR was actually the genesis of TopRank Marketing. As Google became a powerful  reputation engine , the need for individuals and brands to monitor and manage their online reputations increased too.

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Online Reputation Book Review: Repped by Andy Beal

]]> http://mg-mk.com/en/online-reputation-book-review-repped-by-andy-beal/feed/ 0 A Prerequisite for Content Marketing Success – Book Review: Managing Content Marketing http://mg-mk.com/en/a-prerequisite-for-content-marketing-success-%e2%80%93-book-review-managing-content-marketing/ http://mg-mk.com/en/a-prerequisite-for-content-marketing-success-%e2%80%93-book-review-managing-content-marketing/#comments Wed, 03 Jul 2013 13:15:40 +0000 admin http://mg-mk.com/en/a-prerequisite-for-content-marketing-success-%e2%80%93-book-review-managing-content-marketing/ Managing Content Marketing by Robert Rose & Joe Pulizzi There are certain books that I find myself recommending to folks on our team and to people I meet at conferences over and over again. These are books I purchase multiple copies of (I give them away and they also seem to disappear)

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A Prerequisite for Content Marketing Success – Book Review: Managing Content Marketing

]]> http://mg-mk.com/en/a-prerequisite-for-content-marketing-success-%e2%80%93-book-review-managing-content-marketing/feed/ 0 Interview: Jay Baer on The Now Revolution http://mg-mk.com/en/interview-jay-baer-on-the-now-revolution/ http://mg-mk.com/en/interview-jay-baer-on-the-now-revolution/#comments Fri, 11 Feb 2011 14:55:55 +0000 admin http://mg-mk.com/en/interview-jay-baer-on-the-now-revolution/ While at OMS and SES Accelerator this week, I bumped into (literally) my friend Jay Baer who has just published a new book with co-author Amber Naslund called The Now Revolution .

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Interview: Jay Baer on The Now Revolution

]]> http://mg-mk.com/en/interview-jay-baer-on-the-now-revolution/feed/ 0 Content Marketing Book Review: Audience, Relevance and Search http://mg-mk.com/en/content-marketing-book-review-audience-relevance-and-search/ http://mg-mk.com/en/content-marketing-book-review-audience-relevance-and-search/#comments Thu, 14 Oct 2010 00:10:09 +0000 admin http://mg-mk.com/en/content-marketing-book-review-audience-relevance-and-search/ A few months ago, the PR folks working with IBM Press sent me a copy of “Audience, Relevance and Search: Targeting Web Audiences with Relevant Content” by a trio of authors: James Mathewson, Frank Donatone and Cynthia Fishel.

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Content Marketing Book Review: Audience, Relevance and Search

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