MG Marketing » brand journalism http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/ http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/#comments Fri, 19 Feb 2016 19:55:21 +0000 admin http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/ With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix to their marketing. Is Netflix “Content Marketing?” Let’s back up

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Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno

]]> http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/feed/ 0 Why Content Marketing is Imperative for the Future of Public Relations http://mg-mk.com/en/why-content-marketing-is-imperative-for-the-future-of-public-relations/ http://mg-mk.com/en/why-content-marketing-is-imperative-for-the-future-of-public-relations/#comments Mon, 27 Jul 2015 11:40:15 +0000 admin http://mg-mk.com/en/why-content-marketing-is-imperative-for-the-future-of-public-relations/ Whether you’re considering media relations, brand journalism or managing corporate communications, content has always played an essential part of effective Public Relations.

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Why Content Marketing is Imperative for the Future of Public Relations

]]> http://mg-mk.com/en/why-content-marketing-is-imperative-for-the-future-of-public-relations/feed/ 0 Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15 http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/ http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/#comments Wed, 18 Feb 2015 21:26:42 +0000 admin http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/ SAP’s Celia Brown and Amy Hatch pose for a photo after their session at Content2Conversion Celia Brown and Amy Hatch came to brand journalism from different directions: One marketing and the other journalism. It’s the perfect mix for setting up a social newsroom, as the two have demonstrated at SAP.  At the Content2Conversion Conference, the duo offered three T’s of winning the marketing moment by establishing a social newsroom: Talent The two skill sets that each woman brought to SAP’s Social Newsroom dovetail perfectly. Amy, who sees the reporter side, said reporters love to get the big scoop

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Build Your Own Brand Marketing Social Newsroom: Tips From SAP at #C2C15

]]> http://mg-mk.com/en/build-your-own-brand-marketing-social-newsroom-tips-from-sap-at-c2c15/feed/ 0 4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning http://mg-mk.com/en/4-ways-marketers-can-learn-from-a-journalist%e2%80%99s-approach-to-content-planning/ http://mg-mk.com/en/4-ways-marketers-can-learn-from-a-journalist%e2%80%99s-approach-to-content-planning/#comments Thu, 22 Jan 2015 10:55:09 +0000 admin http://mg-mk.com/en/4-ways-marketers-can-learn-from-a-journalist%e2%80%99s-approach-to-content-planning/ “Be the media” isn’t just a buzz phrase.

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4 Ways Marketers Can Learn From a Journalist’s Approach to Content Planning

]]> http://mg-mk.com/en/4-ways-marketers-can-learn-from-a-journalist%e2%80%99s-approach-to-content-planning/feed/ 0 A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism/ http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism/#comments Tue, 16 Dec 2014 13:45:59 +0000 admin http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism/ So … a marketer and a journalist walk into a bar.

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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

]]> http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism/feed/ 0 A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism-2/ http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism-2/#comments Tue, 16 Dec 2014 13:45:59 +0000 admin http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism-2/ So … a marketer and a journalist walk into a bar.

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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

]]> http://mg-mk.com/en/a-marketer-and-a-journalist-walk-into-a-bar-5-definitions-of-brand-journalism-2/feed/ 0 Content is not just a platform: Why I left journalism and joined TopRank Marketing http://mg-mk.com/en/content-is-not-just-a-platform-why-i-left-journalism-and-joined-toprank-marketing/ http://mg-mk.com/en/content-is-not-just-a-platform-why-i-left-journalism-and-joined-toprank-marketing/#comments Wed, 10 Dec 2014 12:07:22 +0000 admin http://mg-mk.com/en/content-is-not-just-a-platform-why-i-left-journalism-and-joined-toprank-marketing/ [Note from Lee: TopRank has made many advancements in the content marketing space over the past 5-6 years and that leadership has resulted in growth – including the addition of 15 new people to our team in the past 7 months.  Among those new faces is content marketing smartie,  James Anderson , our new agency Director of Content Marketing.   James  spent over 9 years as a journalist and editor before moving into the brand publisher space

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Content is not just a platform: Why I left journalism and joined TopRank Marketing

]]> http://mg-mk.com/en/content-is-not-just-a-platform-why-i-left-journalism-and-joined-toprank-marketing/feed/ 0 Where Brand Journalism and Native Advertising Can Fit Within Content Marketing http://mg-mk.com/en/where-brand-journalism-and-native-advertising-can-fit-within-content-marketing/ http://mg-mk.com/en/where-brand-journalism-and-native-advertising-can-fit-within-content-marketing/#comments Wed, 26 Nov 2014 16:30:19 +0000 admin http://mg-mk.com/en/where-brand-journalism-and-native-advertising-can-fit-within-content-marketing/ Over the past year the discussions about what content marketing is and isn’t as well as the role of content within marketing and PR functions of a business have been interesting to watch. Especially the discussions around whether brand journalism and native advertising fits in the content marketing mix. Here’s my take on it.

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Where Brand Journalism and Native Advertising Can Fit Within Content Marketing

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