MG Marketing » brand management

Forget Conversions! High SERP Rankings Maybe a Strong Brand Booster by @cognitiveSEO

admin — Tue, 03 Feb 2015 12:14:10 +0000

Brands are like people: both have a physical structure, a name, a personality, and a reputation. Both can be respected or even loved, liked, and considered as part of our life or just simple accessories

Go here to see the original:
Forget Conversions! High SERP Rankings Maybe a Strong Brand Booster by @cognitiveSEO

Does It Still Make Sense For Companies to Blog?

admin — Mon, 10 Feb 2014 11:51:25 +0000

Over the past 10 years I’ve had more than enough opportunities to consider whether the investment in time and resources to blog has been worth it. Blogging for business is a question I think many companies ask themselves as they look at current trends towards time more spent on social networks and changing consumer consumption trends, especially with mobile. This question came to light recently via Stephen Waddington , Digital and Social Media Director at Ketchum Europe who pinged me for an opinion on the future of global blogging for a blog post he was researching

Here is the original post:
Does It Still Make Sense For Companies to Blog?

The Power of We: How to Build Personal & Corporate Brand Thought Leadership Through Social Content

admin — Mon, 04 Feb 2013 13:08:12 +0000

Mari Smith exemplifies personal brand through social content Building personal brand online is easier than ever. It’s also underrated and misunderstood by many companies trying make sense of where personal and brand social media engagement fit in the marketing and communications mix

Read the original here:
The Power of We: How to Build Personal & Corporate Brand Thought Leadership Through Social Content

Mold Your Engaged Employees Into Brand Advocates

admin — Tue, 15 Jan 2013 11:00:25 +0000

Matt Ridings & Michael Brito Advocating For Employee Advocacy Employee engagement is key in improving productivity in any industry. A happy employee is much more likely to be more productive than their counterparts. A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice as much work product in the time as unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee attitudes Additionally NBRI identified the following six traits of engaged employees: Believe in their organization Have the desire to work to make things better Understand the business context and the bigger picture Are respectful and helpful to colleagues Are willing to go the extra mile Stay up to date with developments within their industry Many organizations are missing a key opportunity to turn engaged employees into advocates for their brand. I recently attended a session at NMX Las Vegas featuring Michael Brito ( @britopian ) and Matt Ridings ( @techguerilla ) where they discussed the necessity for advocacy from both inside and outside the organization. Don’t think your employees can be advocates for your company? Think again! Why Is Advocacy Important? Advocacy for any brand is a sign of trust. People purchase from companies that they like and trust. Why is this important? Often an organization’s employees are overlooked when it comes to advocacy development

Read the original here:
Mold Your Engaged Employees Into Brand Advocates

Haters Gonna Hate: Tips on Brand Management from McDonald’s #BWENY

admin — Wed, 06 Jun 2012 12:03:38 +0000

Rick Wion ( @rdublife ) didn’t waste any time jumping in and telling the audience how tricky brand management can be for a large corporation like McDonald’s. He opened his presentation by teasing that he was sure we had all eaten McDonald’s for lunch and drank one a 16oz soda before the ban takes place and they are no longer available

Link:
Haters Gonna Hate: Tips on Brand Management from McDonald’s #BWENY