MG Marketing » brand storytelling http://mg-mk.com/en Online Marketing Agency Tue, 07 Apr 2026 20:47:28 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How to Foster a Strong B2B Brand Digital-First Experience That Differentiates http://mg-mk.com/en/how-to-foster-a-strong-b2b-brand-digital-first-experience-that-differentiates/ http://mg-mk.com/en/how-to-foster-a-strong-b2b-brand-digital-first-experience-that-differentiates/#comments Mon, 15 Aug 2022 10:30:38 +0000 admin http://mg-mk.com/en/how-to-foster-a-strong-b2b-brand-digital-first-experience-that-differentiates/ B2B marketers can relate to customers who’ve rapidly shifted into all-out digital mode in their daily professional lives. That’s because so many of us have done the same, with numerous departments and agencies transitioning to remote or hybrid work in the wake of COVID

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How to Foster a Strong B2B Brand Digital-First Experience That Differentiates

]]> http://mg-mk.com/en/how-to-foster-a-strong-b2b-brand-digital-first-experience-that-differentiates/feed/ 0 Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry http://mg-mk.com/en/hophead-marketing-what-b2b-marketers-can-learn-from-the-craft-beer-industry/ http://mg-mk.com/en/hophead-marketing-what-b2b-marketers-can-learn-from-the-craft-beer-industry/#comments Wed, 21 Apr 2021 10:30:22 +0000 admin http://mg-mk.com/en/hophead-marketing-what-b2b-marketers-can-learn-from-the-craft-beer-industry/ What can the wildly successful craft beer industry teach B2B marketers? From storytelling and keeping content fresh to making corporate campaigns delightfully crushable, there’s plenty the B2B marketing world can learn from taking a look at the craft beer industry and its emphasis on customer delight, engagement, and more. While the pandemic has slowed the growth of the craft beer industry with the largest disruption to the industry since the days of Prohibition — leading to an 8 percent decline in sales among small and independent craft brewers — its trajectory over the past decade has been undeniably admirable

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Hophead Marketing: What B2B Marketers Can Learn From The Craft Beer Industry

]]> http://mg-mk.com/en/hophead-marketing-what-b2b-marketers-can-learn-from-the-craft-beer-industry/feed/ 0 Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX http://mg-mk.com/en/microsoft%e2%80%99s-miri-rodriguez-on-how-b2b-marketers-are-embracing-empathy-for-better-customer-storytelling-b2bmx/ http://mg-mk.com/en/microsoft%e2%80%99s-miri-rodriguez-on-how-b2b-marketers-are-embracing-empathy-for-better-customer-storytelling-b2bmx/#comments Wed, 24 Feb 2021 11:30:32 +0000 admin http://mg-mk.com/en/microsoft%e2%80%99s-miri-rodriguez-on-how-b2b-marketers-are-embracing-empathy-for-better-customer-storytelling-b2bmx/ How do B2B marketers who fully embrace empathy build stronger relationships? Miri Rodriguez , storyteller and internship program head at Microsoft, recently presented the opening keynote at the 2021 B2B Marketing Exchange Experience virtual conference, and asked this important question. Although this pandemic year at #B2BMX won’t see B2B marketers gathered in the event’s usual sunny Scottsdale, Arizona location, plenty of new attendee opportunities were on tap virtually

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Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling #B2BMX

]]> http://mg-mk.com/en/microsoft%e2%80%99s-miri-rodriguez-on-how-b2b-marketers-are-embracing-empathy-for-better-customer-storytelling-b2bmx/feed/ 0 How to Engage and Persuade People Through Storytelling by @neilpatel http://mg-mk.com/en/how-to-engage-and-persuade-people-through-storytelling-by-neilpatel/ http://mg-mk.com/en/how-to-engage-and-persuade-people-through-storytelling-by-neilpatel/#comments Mon, 27 Apr 2015 11:09:58 +0000 admin http://mg-mk.com/en/how-to-engage-and-persuade-people-through-storytelling-by-neilpatel/ Storytelling is so powerful that it’s been around for over 40,000 years. So how can you use storytelling to engage and persuade your website visitors

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How to Engage and Persuade People Through Storytelling by @neilpatel

]]> http://mg-mk.com/en/how-to-engage-and-persuade-people-through-storytelling-by-neilpatel/feed/ 0 Brand Storytelling in a Digital World – Alix Hart, Acting CMO at Symantec http://mg-mk.com/en/brand-storytelling-in-a-digital-world-%e2%80%93-alix-hart-acting-cmo-at-symantec/ http://mg-mk.com/en/brand-storytelling-in-a-digital-world-%e2%80%93-alix-hart-acting-cmo-at-symantec/#comments Wed, 18 Mar 2015 13:57:27 +0000 admin http://mg-mk.com/en/brand-storytelling-in-a-digital-world-%e2%80%93-alix-hart-acting-cmo-at-symantec/ Creating demand relevant with content to your target audience in real-time is both a challenge and an opportunity for B2B marketers.

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Brand Storytelling in a Digital World – Alix Hart, Acting CMO at Symantec

]]> http://mg-mk.com/en/brand-storytelling-in-a-digital-world-%e2%80%93-alix-hart-acting-cmo-at-symantec/feed/ 0 Brand Storytelling 101: The Essential Elements by @matt_secrist http://mg-mk.com/en/brand-storytelling-101-the-essential-elements-by-matt_secrist/ http://mg-mk.com/en/brand-storytelling-101-the-essential-elements-by-matt_secrist/#comments Tue, 10 Mar 2015 10:53:52 +0000 admin http://mg-mk.com/en/brand-storytelling-101-the-essential-elements-by-matt_secrist/ Today, however, a brand has evolved into something far more powerful than just a look. It is actually your identity and personality. The post Brand Storytelling 101: The Essential Elements by @matt_secrist appeared first on Search Engine Journal .

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Brand Storytelling 101: The Essential Elements by @matt_secrist

]]> http://mg-mk.com/en/brand-storytelling-101-the-essential-elements-by-matt_secrist/feed/ 0 5 Key Planning Steps to Create a Memorable Brand Online by @TanyaSalcido http://mg-mk.com/en/5-key-planning-steps-to-create-a-memorable-brand-online-by-tanyasalcido/ http://mg-mk.com/en/5-key-planning-steps-to-create-a-memorable-brand-online-by-tanyasalcido/#comments Tue, 24 Feb 2015 13:33:59 +0000 admin http://mg-mk.com/en/5-key-planning-steps-to-create-a-memorable-brand-online-by-tanyasalcido/ While defining your brand online in a constantly evolving digital era can be a challenge, there are ways to find that edge and stand apart in your industry. You’ll need to revisit strategies throughout the year, especially when new features roll in to your go-to social media network

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5 Key Planning Steps to Create a Memorable Brand Online by @TanyaSalcido

]]> http://mg-mk.com/en/5-key-planning-steps-to-create-a-memorable-brand-online-by-tanyasalcido/feed/ 0 5 Storytelling Best Practices to Make Your Content More Compelling by @sujanpatel http://mg-mk.com/en/5-storytelling-best-practices-to-make-your-content-more-compelling-by-sujanpatel/ http://mg-mk.com/en/5-storytelling-best-practices-to-make-your-content-more-compelling-by-sujanpatel/#comments Mon, 02 Feb 2015 12:03:26 +0000 admin http://mg-mk.com/en/5-storytelling-best-practices-to-make-your-content-more-compelling-by-sujanpatel/ If you want to separate your content from your competitors, storytelling is a great tactic to add to your content marketing strategy. Several interesting case studies have shown how the implementation of storytelling can triple sales within one year. The best part is that any business can use storytelling in their content marketing strategy by following these five best practices

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5 Storytelling Best Practices to Make Your Content More Compelling by @sujanpatel

]]> http://mg-mk.com/en/5-storytelling-best-practices-to-make-your-content-more-compelling-by-sujanpatel/feed/ 0 How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling http://mg-mk.com/en/how-locally-laid-got-paid-by-turning-customer-feedback-into-brand-storytelling/ http://mg-mk.com/en/how-locally-laid-got-paid-by-turning-customer-feedback-into-brand-storytelling/#comments Wed, 28 Jan 2015 10:55:09 +0000 admin http://mg-mk.com/en/how-locally-laid-got-paid-by-turning-customer-feedback-into-brand-storytelling/ Here in Minnesota, a small egg company is getting big press after ruffling the feathers of a concerned shopper.

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How Locally Laid Got Paid by Turning Customer Feedback into Brand Storytelling

]]> http://mg-mk.com/en/how-locally-laid-got-paid-by-turning-customer-feedback-into-brand-storytelling/feed/ 0 14 Brands Who Owned Tumblr This Year by @albertcostill http://mg-mk.com/en/14-brands-who-owned-tumblr-this-year-by-albertcostill/ http://mg-mk.com/en/14-brands-who-owned-tumblr-this-year-by-albertcostill/#comments Thu, 18 Dec 2014 13:46:16 +0000 admin http://mg-mk.com/en/14-brands-who-owned-tumblr-this-year-by-albertcostill/ If you’ve been paying attention to Tumblr, you may have noticed the micro-blogging platform and social networking website has been making some tech headlines recently. On November 25, the Global Web Index announced Tumblr surpassed Instagram as the fastest growing social platform.

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14 Brands Who Owned Tumblr This Year by @albertcostill

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