MG Marketing » btob marketing http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion http://mg-mk.com/en/study-content-marketing-inefficiencies-cost-btob-companies-nearly-1-billion/ http://mg-mk.com/en/study-content-marketing-inefficiencies-cost-btob-companies-nearly-1-billion/#comments Mon, 10 Aug 2015 10:30:59 +0000 admin http://mg-mk.com/en/study-content-marketing-inefficiencies-cost-btob-companies-nearly-1-billion/ How Efficient is Your Content Marketing?

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Study: Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion

]]> http://mg-mk.com/en/study-content-marketing-inefficiencies-cost-btob-companies-nearly-1-billion/feed/ 0 Storytelling, Positioning & Personas for More Effective B2B Content Marketing http://mg-mk.com/en/storytelling-positioning-personas-for-more-effective-b2b-content-marketing/ http://mg-mk.com/en/storytelling-positioning-personas-for-more-effective-b2b-content-marketing/#comments Mon, 17 Sep 2012 13:50:16 +0000 admin http://mg-mk.com/en/storytelling-positioning-personas-for-more-effective-b2b-content-marketing/ Free B2B buyer persona development tool Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers

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Storytelling, Positioning & Personas for More Effective B2B Content Marketing

]]> http://mg-mk.com/en/storytelling-positioning-personas-for-more-effective-b2b-content-marketing/feed/ 0 5 Ways to Win with B2B Content Marketing & Social Media http://mg-mk.com/en/5-ways-to-win-with-b2b-content-marketing-social-media/ http://mg-mk.com/en/5-ways-to-win-with-b2b-content-marketing-social-media/#comments Mon, 09 Apr 2012 11:49:47 +0000 admin http://mg-mk.com/en/5-ways-to-win-with-b2b-content-marketing-social-media/ In the world of B2B online marketing, content and media have been used in a variety of forms to educate and persuade customers across long buying cycles with great success. Over the past few years I’ve heard from many B2B marketers that prospects are leading themselves through much of the initial phases of awareness, interest and consideration by consuming useful content discovered through social channels and published by the brand.

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5 Ways to Win with B2B Content Marketing & Social Media

]]> http://mg-mk.com/en/5-ways-to-win-with-b2b-content-marketing-social-media/feed/ 0 B2B Marketing Best Practices – MarketingSherpa 2011 Handbook http://mg-mk.com/en/b2b-marketing-best-practices-%e2%80%93-marketingsherpa-2011-handbook/ http://mg-mk.com/en/b2b-marketing-best-practices-%e2%80%93-marketingsherpa-2011-handbook/#comments Thu, 09 Jun 2011 18:09:00 +0000 admin http://mg-mk.com/en/b2b-marketing-best-practices-%e2%80%93-marketingsherpa-2011-handbook/ B2B Marketing Best Practices 2011 We’ve been fans of MarketingSherpa reports, guides and handbooks for many years, recently reviewing their SEO Benchmark Report for 2011 . As passionate B2B Marketers, we’re always on the lookout for qualitative information to improve our B2B client marketing as well as our own.

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B2B Marketing Best Practices – MarketingSherpa 2011 Handbook

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