MG Marketing » buyer persona http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Using Buyer Personas to Boost Your Paid Search Performance by @andrea099 http://mg-mk.com/en/using-buyer-personas-to-boost-your-paid-search-performance-by-andrea099/ http://mg-mk.com/en/using-buyer-personas-to-boost-your-paid-search-performance-by-andrea099/#comments Mon, 22 Dec 2014 13:28:34 +0000 admin http://mg-mk.com/en/using-buyer-personas-to-boost-your-paid-search-performance-by-andrea099/ You’ve got your search terms and you’ve got your budget set, but do you really know who you’re marketing to when you create a new paid search campaign? Though buyer personas have been a key element of traditional marketing campaigns, they are often overlooked when creating campaigns for digital media. This is tragic, because understanding who you’re trying to attract with a PPC campaign and what their pain points are is critical to improving your campaign conversion rates and reducing your non-converting spend, meaning more sales and revenue for your business or agency clients

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Using Buyer Personas to Boost Your Paid Search Performance by @andrea099

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