MG Marketing » buyer’s journey http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 5 Steps For Aligning B2B Brands With Customers’ Changing Needs http://mg-mk.com/en/5-steps-for-aligning-b2b-brands-with-customers%e2%80%99-changing-needs/ http://mg-mk.com/en/5-steps-for-aligning-b2b-brands-with-customers%e2%80%99-changing-needs/#comments Mon, 23 Jan 2023 11:30:12 +0000 admin http://mg-mk.com/en/5-steps-for-aligning-b2b-brands-with-customers%e2%80%99-changing-needs/ When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in B2B shook you awake

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5 Steps For Aligning B2B Brands With Customers’ Changing Needs

]]> http://mg-mk.com/en/5-steps-for-aligning-b2b-brands-with-customers%e2%80%99-changing-needs/feed/ 0 Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/ http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/#comments Thu, 25 Feb 2021 19:00:57 +0000 admin http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/ How can B2B marketers recast the marketing automation journey to meet today’s challenges and be ready for those to come? Jon Miller , chief marketing officer at Demandbase, recently presented a session at the 2021 B2B Marketing Exchange Experience virtual conference, and explored new account-based marketing best practices

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Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey #B2BMX

]]> http://mg-mk.com/en/find-engage-and-close-demandbase%e2%80%99s-jon-miller-on-recasting-the-b2b-marketing-automation-journey-b2bmx/feed/ 0 How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/ http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/#comments Wed, 03 Jul 2019 10:30:53 +0000 admin http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/ In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever.

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How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

]]> http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/feed/ 0 Is Your Content Marketing Designed for the New Customer Journey? http://mg-mk.com/en/is-your-content-marketing-designed-for-the-new-customer-journey/ http://mg-mk.com/en/is-your-content-marketing-designed-for-the-new-customer-journey/#comments Tue, 10 Jan 2017 11:30:49 +0000 admin http://mg-mk.com/en/is-your-content-marketing-designed-for-the-new-customer-journey/ Thanks to the rise of the internet, the explosion of social media and the development of mobile technologies to feed these two innovations, the customer buying journey has become much more self-directed. According to a Forrester , 74% of business buyers say they conduct more than half of their research online before making an offline purchase.

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Is Your Content Marketing Designed for the New Customer Journey?

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