MG Marketing » case studies http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 From Mechanical to Meaningful: How to Optimize B2B Case Studies http://mg-mk.com/en/from-mechanical-to-meaningful-how-to-optimize-b2b-case-studies/ http://mg-mk.com/en/from-mechanical-to-meaningful-how-to-optimize-b2b-case-studies/#comments Thu, 09 Jul 2020 10:30:42 +0000 admin http://mg-mk.com/en/from-mechanical-to-meaningful-how-to-optimize-b2b-case-studies/ When was the last time a B2B case study made you feel something?  I mean, something besides mild interest or boredom.  I ask because, in theory at least, B2B case studies should be exciting stories. There are millions of dollars at stake, people’s livelihoods and professional reputations hanging in the balance. Each one is a three-act story arc of overcoming adversity and solving a problem.  That sounds like a riveting read, right

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From Mechanical to Meaningful: How to Optimize B2B Case Studies

]]> http://mg-mk.com/en/from-mechanical-to-meaningful-how-to-optimize-b2b-case-studies/feed/ 0 B2B Content Marketing Tactics: Pros, Cons & Best Practices of Case Studies http://mg-mk.com/en/b2b-content-marketing-tactics-pros-cons-best-practices-of-case-studies/ http://mg-mk.com/en/b2b-content-marketing-tactics-pros-cons-best-practices-of-case-studies/#comments Wed, 29 May 2013 11:00:45 +0000 admin http://mg-mk.com/en/b2b-content-marketing-tactics-pros-cons-best-practices-of-case-studies/ Within the realm of B2B marketing, it’s stories, not “features and benefits” that allow brands to create relevant and engaging connections with prospective customers. Successful digital marketers use a variety of content marketing tactics to tell stories according to the goals of both brand and customer. Even though  71% of B2B content marketers use case studies, they are often an under optimized form of brand storytelling

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B2B Content Marketing Tactics: Pros, Cons & Best Practices of Case Studies

]]> http://mg-mk.com/en/b2b-content-marketing-tactics-pros-cons-best-practices-of-case-studies/feed/ 0 Top Tips For SEO Agencies To Find & Convert New Local Customers http://mg-mk.com/en/top-tips-for-seo-agencies-to-find-convert-new-local-customers/ http://mg-mk.com/en/top-tips-for-seo-agencies-to-find-convert-new-local-customers/#comments Mon, 11 Feb 2013 16:01:41 +0000 admin http://mg-mk.com/en/top-tips-for-seo-agencies-to-find-convert-new-local-customers/ While many industries and businesses are struggling to survive and grow right now, that can’t be said of the SEO or online local advertising industries. It’s boom time for our sector  as more and more businesses turn to the Internet and mobile as their primary marketing channels. But,…

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Top Tips For SEO Agencies To Find & Convert New Local Customers

]]> http://mg-mk.com/en/top-tips-for-seo-agencies-to-find-convert-new-local-customers/feed/ 0 4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers http://mg-mk.com/en/4-b2c-examples-of-how-companies-are-using-twitter-to-attract-engage-customers/ http://mg-mk.com/en/4-b2c-examples-of-how-companies-are-using-twitter-to-attract-engage-customers/#comments Tue, 03 Jan 2012 11:36:25 +0000 admin http://mg-mk.com/en/4-b2c-examples-of-how-companies-are-using-twitter-to-attract-engage-customers/ If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly.  Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days . Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.

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4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

]]> http://mg-mk.com/en/4-b2c-examples-of-how-companies-are-using-twitter-to-attract-engage-customers/feed/ 0 Public Relations Nightmare for Google Search Results http://mg-mk.com/en/public-relations-nightmare-for-google-search-results/ http://mg-mk.com/en/public-relations-nightmare-for-google-search-results/#comments Mon, 29 Nov 2010 14:52:45 +0000 admin http://mg-mk.com/en/public-relations-nightmare-for-google-search-results/ Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times . I had. And ” A Bully Finds a Pulpit on the Web ” is a public relations nightmare for Google search results

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Public Relations Nightmare for Google Search Results

]]> http://mg-mk.com/en/public-relations-nightmare-for-google-search-results/feed/ 0 Will It Blend? – Old Spice http://mg-mk.com/en/will-it-blend-old-spice-2/ http://mg-mk.com/en/will-it-blend-old-spice-2/#comments Tue, 12 Oct 2010 23:02:41 +0000 admin http://mg-mk.com/en/will-it-blend-old-spice-2/ Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Click to read the rest of this post..

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Will It Blend? – Old Spice

]]> http://mg-mk.com/en/will-it-blend-old-spice-2/feed/ 0 Will It Blend? – Old Spice http://mg-mk.com/en/will-it-blend-old-spice/ http://mg-mk.com/en/will-it-blend-old-spice/#comments Tue, 12 Oct 2010 23:02:41 +0000 admin http://mg-mk.com/en/will-it-blend-old-spice/ Speaking of online video, check out the latest video from Will It Blend? It was uploaded today to Blendtec’s Channel on YouTube. Click to read the rest of this post…

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Will It Blend? – Old Spice

]]> http://mg-mk.com/en/will-it-blend-old-spice/feed/ 0 Elixir Interactive Online Reputation Management Case Study http://mg-mk.com/en/elixir-interactive-online-reputation-management-case-study/ http://mg-mk.com/en/elixir-interactive-online-reputation-management-case-study/#comments Thu, 29 Jul 2010 01:03:46 +0000 admin http://mg-mk.com/en/elixir-interactive-online-reputation-management-case-study/ Elixir Interactive has shared a very unusual online reputation management study.

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Elixir Interactive Online Reputation Management Case Study

]]> http://mg-mk.com/en/elixir-interactive-online-reputation-management-case-study/feed/ 0 Why I Returned the Apple iPad Tablet to Rutgers University http://mg-mk.com/en/why-i-returned-the-apple-ipad-tablet-to-rutgers-university/ http://mg-mk.com/en/why-i-returned-the-apple-ipad-tablet-to-rutgers-university/#comments Sun, 25 Jul 2010 17:30:08 +0000 admin http://mg-mk.com/en/why-i-returned-the-apple-ipad-tablet-to-rutgers-university/ This past week, Matt Bailey, the president and founder of SiteLogic , Cindy Krum, the Chief Executive Officer of Rank-Mobile , and I taught half a dozen of the modules in the Rutgers Mini-MBA: Digital Marketing certificate program .

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Why I Returned the Apple iPad Tablet to Rutgers University

]]> http://mg-mk.com/en/why-i-returned-the-apple-ipad-tablet-to-rutgers-university/feed/ 0 Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges http://mg-mk.com/en/online-reputation-management-case-studies-bp-oil-spill-toyota-recall-and-goldman-sachs-fraud-charges/ http://mg-mk.com/en/online-reputation-management-case-studies-bp-oil-spill-toyota-recall-and-goldman-sachs-fraud-charges/#comments Sun, 13 Jun 2010 16:44:23 +0000 admin http://mg-mk.com/en/online-reputation-management-case-studies-bp-oil-spill-toyota-recall-and-goldman-sachs-fraud-charges/ Two years ago, I wrote ” Online Reputation Management Requires Cabinet War Rooms .” In the post, I asked, “Is your company prepared for the inevitable crisis to come?” Today, one of the most important lessons learned from the BP oil spill, Toyota recall, and Goldman Sachs fraud charges is just how few companies are prepared for a crisis. Click to read the rest of this post…

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Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

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