MG Marketing » chango http://mg-mk.com/en Online Marketing Agency Mon, 06 Apr 2026 12:30:49 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 How Search Retargeting Kick Started The Programmatic Marketing Revolution http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/#comments Wed, 19 Jun 2013 13:58:14 +0000 admin http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/ Buzz word or not, “programmatic marketing” is here to stay. Those CMOs who’ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago.

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How Search Retargeting Kick Started The Programmatic Marketing Revolution

]]> http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/feed/ 0 What Is The Facebook Exchange Opportunity? http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/#comments Wed, 23 Jan 2013 18:59:00 +0000 admin http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/ Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can…

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What Is The Facebook Exchange Opportunity?

]]> http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/feed/ 0 Would You Pass The End Of Year Digital Marketing Quiz? http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/ http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/#comments Wed, 26 Dec 2012 17:39:00 +0000 admin http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/ 2012 has been another big year for digital. And in such a fast changing industry, how do we really expect everyone to keep up?

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Would You Pass The End Of Year Digital Marketing Quiz?

]]> http://mg-mk.com/en/would-you-pass-the-end-of-year-digital-marketing-quiz/feed/ 0 Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’? http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/ http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/#comments Wed, 28 Nov 2012 18:05:41 +0000 admin http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/ Let’s keep this BS free.

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Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?

]]> http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/feed/ 0 Search Retargeting: The Must-Have Media Tactic For Q4 http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/ http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/#comments Wed, 03 Oct 2012 16:59:39 +0000 admin http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/ As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In..

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Search Retargeting: The Must-Have Media Tactic For Q4

]]> http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/feed/ 0 The Simple Truths About Why Retargeting Is Broken http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/ http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/#comments Wed, 05 Sep 2012 15:06:10 +0000 admin http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/ As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out… Please visit Search Engine Land for the full article.

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The Simple Truths About Why Retargeting Is Broken

]]> http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/feed/ 0 View-Through Attribution For The Search Marketer http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/#comments Wed, 08 Aug 2012 19:10:23 +0000 admin http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain

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View-Through Attribution For The Search Marketer

]]> http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/feed/ 0 A Different Type Of Industry Confession – Or A Rant? http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/#comments Thu, 12 Jul 2012 15:40:16 +0000 admin http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.

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A Different Type Of Industry Confession – Or A Rant?

]]> http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/feed/ 0 How To Sell Search Retargeting To The CMO http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/ http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/#comments Wed, 13 Jun 2012 16:48:57 +0000 admin http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/ Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to… Please visit Search Engine Land for the full article.

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How To Sell Search Retargeting To The CMO

]]> http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/feed/ 0 Do Search & Display Really Belong Together? http://mg-mk.com/en/do-search-display-really-belong-together/ http://mg-mk.com/en/do-search-display-really-belong-together/#comments Wed, 16 May 2012 13:27:23 +0000 admin http://mg-mk.com/en/do-search-display-really-belong-together/ The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a…

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Do Search & Display Really Belong Together?

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