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	<title>MG Marketing &#187; checkbox sem</title>
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		<title>How &amp; When You Can Turn SEM From A Checkbox To A Core Business Component</title>
		<link>http://mg-mk.com/en/how-when-you-can-turn-sem-from-a-checkbox-to-a-core-business-component/</link>
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		<pubDate>Mon, 18 Nov 2013 14:16:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[checkbox sem]]></category>
		<category><![CDATA[core sem]]></category>
		<category><![CDATA[paid search column]]></category>

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		<description><![CDATA[Search Engine Marketing (SEM) is no longer a &#8220;nice to have&#8221; for businesses, but rather a &#8220;must have.&#8221; This wasn&#8217;t the case 10 years ago, when SEM got dumped into the &#8220;test budget&#8221; if there was any money left over after TV, radio, print, out-of-home,... Please visit Search Engine Land for the full article]]></description>
			<content:encoded><![CDATA[<p>Search Engine Marketing (SEM) is no longer a &#8220;nice to have&#8221; for businesses, but rather a &#8220;must have.&#8221; This wasn&#8217;t the case 10 years ago, when SEM got dumped into the &#8220;test budget&#8221; if there was any money left over after TV, radio, print, out-of-home,&#8230; Please visit Search Engine Land for the full article</p>
<p>Read the original:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/BoKQZpYfZEo/how-can-you-turn-sem-from-a-checkbox-to-a-core-business-component-176572" title="How &amp; When You Can Turn SEM From A Checkbox To A Core Business Component">How &amp; When You Can Turn SEM From A Checkbox To A Core Business Component</a></p>
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