MG Marketing » cmo http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role http://mg-mk.com/en/break-free-b2b-marketing-latane-conant-of-6sense-on-reinventing-the-cmo-role/ http://mg-mk.com/en/break-free-b2b-marketing-latane-conant-of-6sense-on-reinventing-the-cmo-role/#comments Tue, 19 May 2020 10:30:40 +0000 admin http://mg-mk.com/en/break-free-b2b-marketing-latane-conant-of-6sense-on-reinventing-the-cmo-role/ What’s in a job title?

Follow this link:
Break Free B2B Marketing: Latane Conant of 6sense on Reinventing the CMO Role

]]> http://mg-mk.com/en/break-free-b2b-marketing-latane-conant-of-6sense-on-reinventing-the-cmo-role/feed/ 0 10 Years of Women Who Rock in Marketing – CMO Edition 2019 http://mg-mk.com/en/10-years-of-women-who-rock-in-marketing-%e2%80%93-cmo-edition-2019/ http://mg-mk.com/en/10-years-of-women-who-rock-in-marketing-%e2%80%93-cmo-edition-2019/#comments Mon, 30 Dec 2019 11:15:16 +0000 admin http://mg-mk.com/en/10-years-of-women-who-rock-in-marketing-%e2%80%93-cmo-edition-2019/ In recent years headlines like ‘ Men twice as likely to be CMOs than women ’ were pretty common. If you’ve worked in marketing for any length of time, you know that the role of CMO is already associated with high demands and turnover . Some might argue that women in CMO roles face an even greater challenge given their underrepresentation in marketing leadership despite the marketing industry being overwhelmingly female.

See original here:
10 Years of Women Who Rock in Marketing – CMO Edition 2019

]]> http://mg-mk.com/en/10-years-of-women-who-rock-in-marketing-%e2%80%93-cmo-edition-2019/feed/ 0 B2B Marketing Spotlight: Shonodeep Modak, CMO NA at Schneider Electric #B2BSMX http://mg-mk.com/en/b2b-marketing-spotlight-shonodeep-modak-cmo-na-at-schneider-electric-b2bsmx/ http://mg-mk.com/en/b2b-marketing-spotlight-shonodeep-modak-cmo-na-at-schneider-electric-b2bsmx/#comments Wed, 14 Aug 2019 18:25:17 +0000 admin http://mg-mk.com/en/b2b-marketing-spotlight-shonodeep-modak-cmo-na-at-schneider-electric-b2bsmx/ Shonodeep Modak is CMO of North America at Schneider Electric.

See the original post:
B2B Marketing Spotlight: Shonodeep Modak, CMO NA at Schneider Electric #B2BSMX

]]> http://mg-mk.com/en/b2b-marketing-spotlight-shonodeep-modak-cmo-na-at-schneider-electric-b2bsmx/feed/ 0 Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors http://mg-mk.com/en/inspired-marketing-interview-with-kirsten-allegri-williams-cmo-at-sap-successfactors/ http://mg-mk.com/en/inspired-marketing-interview-with-kirsten-allegri-williams-cmo-at-sap-successfactors/#comments Thu, 28 Mar 2019 12:41:32 +0000 admin http://mg-mk.com/en/inspired-marketing-interview-with-kirsten-allegri-williams-cmo-at-sap-successfactors/ The post Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors appeared first on Online Marketing Blog – TopRank® .

Read the original post:
Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors

]]> http://mg-mk.com/en/inspired-marketing-interview-with-kirsten-allegri-williams-cmo-at-sap-successfactors/feed/ 0 Top Marketing Resources for CMOs in 2019 http://mg-mk.com/en/top-marketing-resources-for-cmos-in-2019/ http://mg-mk.com/en/top-marketing-resources-for-cmos-in-2019/#comments Mon, 21 Jan 2019 12:12:24 +0000 admin http://mg-mk.com/en/top-marketing-resources-for-cmos-in-2019/ A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before.

Continued here:
Top Marketing Resources for CMOs in 2019

]]> http://mg-mk.com/en/top-marketing-resources-for-cmos-in-2019/feed/ 0 What B2B CMOs Need to Know About Successful Influencer Marketing http://mg-mk.com/en/what-b2b-cmos-need-to-know-about-successful-influencer-marketing/ http://mg-mk.com/en/what-b2b-cmos-need-to-know-about-successful-influencer-marketing/#comments Tue, 27 Nov 2018 11:44:55 +0000 admin http://mg-mk.com/en/what-b2b-cmos-need-to-know-about-successful-influencer-marketing/ The post What B2B CMOs Need to Know About Successful Influencer Marketing appeared first on Online Marketing Blog – TopRank® .

Link:
What B2B CMOs Need to Know About Successful Influencer Marketing

]]> http://mg-mk.com/en/what-b2b-cmos-need-to-know-about-successful-influencer-marketing/feed/ 0 2017 Trends for CMOs: Ignite Content Performance with Influencers http://mg-mk.com/en/2017-trends-for-cmos-ignite-content-performance-with-influencers/ http://mg-mk.com/en/2017-trends-for-cmos-ignite-content-performance-with-influencers/#comments Mon, 02 Jan 2017 10:56:32 +0000 admin http://mg-mk.com/en/2017-trends-for-cmos-ignite-content-performance-with-influencers/ Companies launching into new markets often spend substantial budgets on advertising and PR in order to create awareness. These investments can be significant when there is no existing affinity between the brand and the solution in target markets.

More:
2017 Trends for CMOs: Ignite Content Performance with Influencers

]]> http://mg-mk.com/en/2017-trends-for-cmos-ignite-content-performance-with-influencers/feed/ 0 How Social Do Senior Marketing Executives and the CMO Need To Be? http://mg-mk.com/en/how-social-do-senior-marketing-executives-and-the-cmo-need-to-be/ http://mg-mk.com/en/how-social-do-senior-marketing-executives-and-the-cmo-need-to-be/#comments Tue, 20 Sep 2016 10:00:09 +0000 admin http://mg-mk.com/en/how-social-do-senior-marketing-executives-and-the-cmo-need-to-be/ Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. Optimism about executive social media impact has been fueled in part by studies like the BRANDfog survey , which reports executive social participation leads to better leadership, creates more brand transparency and helps build better connections with customers, employees, and investors.

See the original post:
How Social Do Senior Marketing Executives and the CMO Need To Be?

]]> http://mg-mk.com/en/how-social-do-senior-marketing-executives-and-the-cmo-need-to-be/feed/ 0 Digital Marketing Spotlight: Rishi Dave, CMO at Dun & Bradstreet http://mg-mk.com/en/digital-marketing-spotlight-rishi-dave-cmo-at-dun-bradstreet/ http://mg-mk.com/en/digital-marketing-spotlight-rishi-dave-cmo-at-dun-bradstreet/#comments Wed, 23 Sep 2015 11:43:25 +0000 admin http://mg-mk.com/en/digital-marketing-spotlight-rishi-dave-cmo-at-dun-bradstreet/ Marketing executives are more challenged than ever to create effective organizations and operations to succeed in an increasingly converged, content and inbound marketing world. In this latest TopRank Marketing Digital Marketing Spotlight interview, Rishi Dave , CMO at Dun & Bradstreet, talks about the strategic responsibility differences of entering a CMO role, advice on creating an effective inbound marketing organization, the importance of content, the convergence of marketing and PR and whether senior executives should focus on their personal brand. It’s been nearly two years since you moved from being Executive Director, Digital Marketing at Dell to your current role as CMO at Dun & Bradstreet

Continued here:
Digital Marketing Spotlight: Rishi Dave, CMO at Dun & Bradstreet

]]> http://mg-mk.com/en/digital-marketing-spotlight-rishi-dave-cmo-at-dun-bradstreet/feed/ 0 Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy http://mg-mk.com/en/four-ways-cmos-can-differentiate-optimize-their-content-marketing-strategy/ http://mg-mk.com/en/four-ways-cmos-can-differentiate-optimize-their-content-marketing-strategy/#comments Wed, 15 Apr 2015 12:50:52 +0000 admin http://mg-mk.com/en/four-ways-cmos-can-differentiate-optimize-their-content-marketing-strategy/ Content isn’t King, it’s the Kingdom Taking inventory of the content we’ve produced over the past 10+ years, I realized I’ve written 1.4 million words myself on this blog as well as a book and numerous articles for industry publications. Looking to the future of our own content marketing strategy and the need for more visually creative, data-informed and cross platform content that’s highly specialized for our audience, it’s clear that simply creating “more” content isn’t the answer. I’m not alone in that assessment after having the opportunity to discuss pressing content marketing challenges with a group of CMOs and senior marketing executives recently

Continued here:
Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy

]]> http://mg-mk.com/en/four-ways-cmos-can-differentiate-optimize-their-content-marketing-strategy/feed/ 0