MG Marketing » cmworld http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content http://mg-mk.com/en/return-on-intelligence-servicenow-on-optimizing-b2b-brand-thought-leadership-with-content/ http://mg-mk.com/en/return-on-intelligence-servicenow-on-optimizing-b2b-brand-thought-leadership-with-content/#comments Fri, 20 Oct 2023 19:30:44 +0000 admin http://mg-mk.com/en/return-on-intelligence-servicenow-on-optimizing-b2b-brand-thought-leadership-with-content/ While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. At Content Marketing World in Washington D.C., Richard Murphy , Editor in Chief and Director as well as the mind behind thought leadership at ServiceNow, presented some compelling insights on cutting through the clutter with thought leadership content that differentiates your brand and builds trust with your audience in a market saturated with AI hype. Here is an overview of his presentation

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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

]]> http://mg-mk.com/en/return-on-intelligence-servicenow-on-optimizing-b2b-brand-thought-leadership-with-content/feed/ 0 RedHat on Connecting B2B Content for ROI – Across Sites and Teams http://mg-mk.com/en/redhat-on-connecting-b2b-content-for-roi-%e2%80%93-across-sites-and-teams/ http://mg-mk.com/en/redhat-on-connecting-b2b-content-for-roi-%e2%80%93-across-sites-and-teams/#comments Thu, 19 Oct 2023 19:30:11 +0000 admin http://mg-mk.com/en/redhat-on-connecting-b2b-content-for-roi-%e2%80%93-across-sites-and-teams/ For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World

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RedHat on Connecting B2B Content for ROI – Across Sites and Teams

]]> http://mg-mk.com/en/redhat-on-connecting-b2b-content-for-roi-%e2%80%93-across-sites-and-teams/feed/ 0 SAP on the New AR for B2B Content Marketing: Authentic Reality http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/ http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/#comments Wed, 18 Oct 2023 19:30:25 +0000 admin http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/ In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. As the dust settles on the GenAI hype cycle, we’ll see that successful B2B marketers are those who recognize the value of integrating emotion and empathy into their narratives and ensuring their messages resonate with audiences.

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SAP on the New AR for B2B Content Marketing: Authentic Reality

]]> http://mg-mk.com/en/sap-on-the-new-ar-for-b2b-content-marketing-authentic-reality/feed/ 0 VMware and Jasper on AI as a Turning Point for Marketing Team Structure and Strategy http://mg-mk.com/en/vmware-and-jasper-on-ai-as-a-turning-point-for-marketing-team-structure-and-strategy/ http://mg-mk.com/en/vmware-and-jasper-on-ai-as-a-turning-point-for-marketing-team-structure-and-strategy/#comments Tue, 17 Oct 2023 20:30:04 +0000 admin http://mg-mk.com/en/vmware-and-jasper-on-ai-as-a-turning-point-for-marketing-team-structure-and-strategy/ There’s a significant change happening in the world of B2B marketing, driven largely by innovations from generative AI. As companies around the globe scramble to understand and harness the raw power of artificial intelligence for marketing, VMware stands out with its strategic and successful adoption of Jasper, a generative AI tool that’s proving to be a game-changer. I learned about this transformative approach to GenAI implementation at the recent Content Marketing World conference in a presentation from Jessica Hreha , Head of Global Integrated Campaigns, Demand Content Strategy at VMware and Meghan Keaney Anderson , VP of Marketing at Jasper

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VMware and Jasper on AI as a Turning Point for Marketing Team Structure and Strategy

]]> http://mg-mk.com/en/vmware-and-jasper-on-ai-as-a-turning-point-for-marketing-team-structure-and-strategy/feed/ 0 How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine http://mg-mk.com/en/how-linkedin-marketing-solutions-uses-blogging-to-power-its-growth-engine/ http://mg-mk.com/en/how-linkedin-marketing-solutions-uses-blogging-to-power-its-growth-engine/#comments Tue, 27 Sep 2022 14:52:48 +0000 admin http://mg-mk.com/en/how-linkedin-marketing-solutions-uses-blogging-to-power-its-growth-engine/ It was with great pleasure for me to wrap up my 2022 Content Marketing World experience with a session featuring two exceptional marketers that I’ve known for many years*: Steve Kearns (LinkedIn Senior Manager, Content Marketing and Social Media) and Tequia Burt (Editor in Chief LinkedIn Ads Blog) with a topic that is near and dear: How LinkedIn Marketing Solutions is Using the Blog to Power its Growth Engine In an age of social media with Instagram, TikTok and even LinkedIn, does blogging still matter? For LinkedIn, the answer is absolutely yes. The LinkedIn Marketing Blog acts as the external ‘voice’ of the Marketing Solutions business and is a critical education and conversion vehicle for B2B marketers looking to excel with LinkedIn advertising.

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How LinkedIn Marketing Solutions Uses Blogging to Power Its Growth Engine

]]> http://mg-mk.com/en/how-linkedin-marketing-solutions-uses-blogging-to-power-its-growth-engine/feed/ 0 The Secrets of Creating Inspired B2B Content Experiences, Revealed http://mg-mk.com/en/the-secrets-of-creating-inspired-b2b-content-experiences-revealed/ http://mg-mk.com/en/the-secrets-of-creating-inspired-b2b-content-experiences-revealed/#comments Fri, 16 Sep 2022 17:00:05 +0000 admin http://mg-mk.com/en/the-secrets-of-creating-inspired-b2b-content-experiences-revealed/ Picture this: It’s mid-December and you’re on a road trip through Florida.

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The Secrets of Creating Inspired B2B Content Experiences, Revealed

]]> http://mg-mk.com/en/the-secrets-of-creating-inspired-b2b-content-experiences-revealed/feed/ 0 12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022 http://mg-mk.com/en/12-b2b-marketing-sessions-you-can%e2%80%99t-miss-at-content-marketing-world-2022/ http://mg-mk.com/en/12-b2b-marketing-sessions-you-can%e2%80%99t-miss-at-content-marketing-world-2022/#comments Tue, 13 Sep 2022 10:10:11 +0000 admin http://mg-mk.com/en/12-b2b-marketing-sessions-you-can%e2%80%99t-miss-at-content-marketing-world-2022/ The post 12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022 appeared first on B2B Marketing Blog – TopRank® .

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12 B2B Marketing Sessions You Can’t Miss at Content Marketing World 2022

]]> http://mg-mk.com/en/12-b2b-marketing-sessions-you-can%e2%80%99t-miss-at-content-marketing-world-2022/feed/ 0 How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld http://mg-mk.com/en/how-influencers-best-answer-content-help-b2b-marketers-dominate-in-search-cmworld/ http://mg-mk.com/en/how-influencers-best-answer-content-help-b2b-marketers-dominate-in-search-cmworld/#comments Mon, 27 Sep 2021 13:08:00 +0000 admin http://mg-mk.com/en/how-influencers-best-answer-content-help-b2b-marketers-dominate-in-search-cmworld/ Great content isn’t so great if it’s not easy to find. And findable content isn’t so effective if it’s not trusted

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How Influencers & Best Answer Content Help B2B Marketers Dominate in Search #CMWorld

]]> http://mg-mk.com/en/how-influencers-best-answer-content-help-b2b-marketers-dominate-in-search-cmworld/feed/ 0 Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld http://mg-mk.com/en/create-integrated-marketing-teams-to-drive-better-results-with-tips-from-shafqat-islam-cmworld/ http://mg-mk.com/en/create-integrated-marketing-teams-to-drive-better-results-with-tips-from-shafqat-islam-cmworld/#comments Tue, 10 Sep 2019 10:14:29 +0000 admin http://mg-mk.com/en/create-integrated-marketing-teams-to-drive-better-results-with-tips-from-shafqat-islam-cmworld/ Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now.

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Create Integrated Marketing Teams to Drive Better Results with Tips from Shafqat Islam #CMWorld

]]> http://mg-mk.com/en/create-integrated-marketing-teams-to-drive-better-results-with-tips-from-shafqat-islam-cmworld/feed/ 0 Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld http://mg-mk.com/en/zari-venhaus%e2%80%99s-framework-for-gaining-executive-buy-in-for-marketing-technology-cmworld/ http://mg-mk.com/en/zari-venhaus%e2%80%99s-framework-for-gaining-executive-buy-in-for-marketing-technology-cmworld/#comments Thu, 05 Sep 2019 18:54:35 +0000 admin http://mg-mk.com/en/zari-venhaus%e2%80%99s-framework-for-gaining-executive-buy-in-for-marketing-technology-cmworld/ I had the pleasure of sitting in on Zari Venhaus ’s session at the second day of Content Marketing World 2019 where she laid forward a process to present martech business cases to senior leadership. She entered the room with a high level of energy and passion for the topic, making her an engaging speaker from the second she took the stage.  After a quick bit about the company she works for, Eaton, which is a $22 billion power management company, she dove into a marketing technology business case she undertook as their Director of Corporate Marketing Communications.  She insists she was not successful her first time creating a martech business case. It took living through many failures and successes to reach the process she uses today.

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Zari Venhaus’s Framework for Gaining Executive Buy-In for Marketing Technology #CMWorld

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