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	<title>MG Marketing &#187; content and ppc</title>
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		<title>The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content</title>
		<link>http://mg-mk.com/en/the-foundation-of-effective-ppc-quality-relevant-best-answer-content/</link>
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		<pubDate>Tue, 04 Sep 2018 10:30:15 +0000</pubDate>
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				<category><![CDATA[SEO]]></category>
		<category><![CDATA[content and ppc]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[ppc]]></category>

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		<description><![CDATA[ While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital media spend as a percentage of their total advertising budget in the next 12 months. No doubt, paid search is on the digital spend list]]></description>
			<content:encoded><![CDATA[<p> While digital advertising has been a valuable and important content marketing tactic for some time, in the age of “content shock,” near-constant algorithm tweaks, and voice search—it’s taking on a more pivotal role in many content marketing strategies. In fact, Nielsen’s inaugural CMO Report 2018 found that 82% of marketers expect to increase their digital media spend as a percentage of their total advertising budget in the next 12 months. No doubt, paid search is on the digital spend list</p>
<p>Originally posted here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/08ytB-Og06A/" title="The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content">The Foundation of Effective PPC: Quality, Relevant, Best-Answer Content</a></p>
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