MG Marketing » content optimization http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Everything Old Is New Again: Why & How to Refresh B2B Content http://mg-mk.com/en/everything-old-is-new-again-why-how-to-refresh-b2b-content/ http://mg-mk.com/en/everything-old-is-new-again-why-how-to-refresh-b2b-content/#comments Thu, 18 Apr 2019 10:30:04 +0000 admin http://mg-mk.com/en/everything-old-is-new-again-why-how-to-refresh-b2b-content/ Content creation —it’s the linchpin of our B2B content marketing strategies. And 56% of B2B content marketers have upped their investment in content creation over the past year—more than any other spending area. Without a steady cadence of fresh, quality content we can’t proactively adapt to our audience’s changing needs nor consistently reach, inform, engage, entertain, or inspire action within them

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Everything Old Is New Again: Why & How to Refresh B2B Content

]]> http://mg-mk.com/en/everything-old-is-new-again-why-how-to-refresh-b2b-content/feed/ 0 6 Steps to an Optimized and Socialized Content Workflow http://mg-mk.com/en/6-steps-to-an-optimized-and-socialized-content-workflow/ http://mg-mk.com/en/6-steps-to-an-optimized-and-socialized-content-workflow/#comments Thu, 04 Dec 2014 13:30:36 +0000 admin http://mg-mk.com/en/6-steps-to-an-optimized-and-socialized-content-workflow/ Digital marketing tactics have changed over the years but one thing has not – Customers are in the driver’s seat when it comes to the insights marketers need to deliver relevant, meaningful and useful content at the right time and the right place. To realize the benefits of customer insight requires an integrated approach – especially when it comes to content – discovery, consumption and interaction

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6 Steps to an Optimized and Socialized Content Workflow

]]> http://mg-mk.com/en/6-steps-to-an-optimized-and-socialized-content-workflow/feed/ 0 9 Tips For Getting Free Clicks Through Google News http://mg-mk.com/en/9-tips-for-getting-free-clicks-through-google-news/ http://mg-mk.com/en/9-tips-for-getting-free-clicks-through-google-news/#comments Fri, 18 Oct 2013 13:00:14 +0000 admin http://mg-mk.com/en/9-tips-for-getting-free-clicks-through-google-news/ “News is anything that’s interesting, that relates to what’s happening in the world, what’s happening in areas of the culture that would be of interest to your audience.” Kurt Loder, American journalist. Consider this: does the above quote describe the content of your… Please visit Search Engine Land for the full article.

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9 Tips For Getting Free Clicks Through Google News

]]> http://mg-mk.com/en/9-tips-for-getting-free-clicks-through-google-news/feed/ 0 The Informational Content Advantage http://mg-mk.com/en/the-informational-content-advantage/ http://mg-mk.com/en/the-informational-content-advantage/#comments Tue, 23 Apr 2013 13:37:27 +0000 admin http://mg-mk.com/en/the-informational-content-advantage/ You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf).

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The Informational Content Advantage

]]> http://mg-mk.com/en/the-informational-content-advantage/feed/ 0 The Informational Content Advantage http://mg-mk.com/en/the-informational-content-advantage-3/ http://mg-mk.com/en/the-informational-content-advantage-3/#comments Tue, 23 Apr 2013 13:37:27 +0000 admin http://mg-mk.com/en/the-informational-content-advantage-3/ You may have heard that content is king, but the truth is that informational content is king. It’s estimated that approximately 50-80% of search queries are informational in nature (pdf).

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The Informational Content Advantage

]]> http://mg-mk.com/en/the-informational-content-advantage-3/feed/ 0 The Informational Content Advantage http://mg-mk.com/en/the-informational-content-advantage-2/ http://mg-mk.com/en/the-informational-content-advantage-2/#comments Tue, 23 Apr 2013 13:37:27 +0000 admin http://mg-mk.com/en/the-informational-content-advantage-2/ You may have heard that content is king, but the truth is that informational content is king.

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The Informational Content Advantage

]]> http://mg-mk.com/en/the-informational-content-advantage-2/feed/ 0 Content & Customer Optimization Presentation from Search Congress Barcelona http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/ http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/#comments Thu, 01 Mar 2012 15:34:15 +0000 admin http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/ View from our “boat” in Barcelona during Search Congress I’m about to go on stage at the Search Congress conference in Barcelona and I thought I’d share the presentation that I’ll be giving. Don’t worry, only the title page is in Spanish but all the photos are from my last trip to Barcelona

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Content & Customer Optimization Presentation from Search Congress Barcelona

]]> http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/feed/ 0 Optimize & Prosper: Discovery, Consumption & Engagement http://mg-mk.com/en/optimize-prosper-discovery-consumption-engagement/ http://mg-mk.com/en/optimize-prosper-discovery-consumption-engagement/#comments Mon, 28 Nov 2011 11:00:01 +0000 admin http://mg-mk.com/en/optimize-prosper-discovery-consumption-engagement/ A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%), search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative sample size.

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Optimize & Prosper: Discovery, Consumption & Engagement

]]> http://mg-mk.com/en/optimize-prosper-discovery-consumption-engagement/feed/ 0 Key SEO Questions For Better Content Marketing http://mg-mk.com/en/key-seo-questions-for-better-content-marketing/ http://mg-mk.com/en/key-seo-questions-for-better-content-marketing/#comments Fri, 04 Nov 2011 14:04:11 +0000 admin http://mg-mk.com/en/key-seo-questions-for-better-content-marketing/ Amazing sunset outside of the TopRank office. The agency ( TopRank Online Marketing ) that I started with Susan Misukanis celebrated it’s 10th Birthday this year and in all my time as an Internet Marketer, no other combination of marketing tactics has yielded results like the combination of Search Engine Optimization and Content. Over the past 5 years Social Media has entered the mix as an even more powerful amplifier to the effect of optimized content

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Key SEO Questions For Better Content Marketing

]]> http://mg-mk.com/en/key-seo-questions-for-better-content-marketing/feed/ 0 Using Social Awareness Streams To Learn What People Care About http://mg-mk.com/en/using-social-awareness-streams-to-learn-what-people-care-about/ http://mg-mk.com/en/using-social-awareness-streams-to-learn-what-people-care-about/#comments Fri, 29 Apr 2011 16:42:39 +0000 admin http://mg-mk.com/en/using-social-awareness-streams-to-learn-what-people-care-about/ It wasn’t long ago that knowledge about our world came from newspapers, magazines, radio, TV, and of course, person to person gossip, storytelling and family gatherings. The Internet changed all that.

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Using Social Awareness Streams To Learn What People Care About

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