MG Marketing » content planning http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Wow Your Crowd: How Content Planning Sets the Stage for Unforgettable Experiences http://mg-mk.com/en/wow-your-crowd-how-content-planning-sets-the-stage-for-unforgettable-experiences/ http://mg-mk.com/en/wow-your-crowd-how-content-planning-sets-the-stage-for-unforgettable-experiences/#comments Tue, 06 Aug 2019 10:23:43 +0000 admin http://mg-mk.com/en/wow-your-crowd-how-content-planning-sets-the-stage-for-unforgettable-experiences/ We’re coming up on the 10-year anniversary of the movie Avatar , which was released in December of 2009 and held the title of highest-grossing film worldwide for nearly a decade before being unseated by Avengers: Endgame earlier this year.  James Cameron’s signature cinematic spectacle presents a model worth following for any content marketer hoping to amaze their audience. We don’t need a $200 million budget, as Avatar had, but we should aspire to adopt the meticulous planning and strategic foresight that drove the film’s galactic success.  This was the leading subject in our new interactive CMWorld experience, Witness the Greatest Content Marketing Show on Earth , produced in collaboration with Content Marketing Institute to create ahead of next month’s festivities in Cleveland.

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Wow Your Crowd: How Content Planning Sets the Stage for Unforgettable Experiences

]]> http://mg-mk.com/en/wow-your-crowd-how-content-planning-sets-the-stage-for-unforgettable-experiences/feed/ 0 Content Marketing Planning: How to Build Your Editorial Calendar http://mg-mk.com/en/content-marketing-planning-how-to-build-your-editorial-calendar/ http://mg-mk.com/en/content-marketing-planning-how-to-build-your-editorial-calendar/#comments Tue, 30 Jul 2019 10:30:17 +0000 admin http://mg-mk.com/en/content-marketing-planning-how-to-build-your-editorial-calendar/ I can’t believe I got fired from the calendar factory. All I did was take a day off! Opening today’s post up with a bit of levity felt fitting, because calendars can cause much anxiety. They bring to mind deadlines, meticulous organization, and time crunches, which are often oppressive realities for marketers with a million things on their plates.

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Content Marketing Planning: How to Build Your Editorial Calendar

]]> http://mg-mk.com/en/content-marketing-planning-how-to-build-your-editorial-calendar/feed/ 0 How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/ http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/#comments Wed, 03 Jul 2019 10:30:53 +0000 admin http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/ In the world of consumer goods, purchase decisions are often made instantaneously and on a whim.  “This blouse is exactly my style! I’ve gotta have it!” “I’ve been wanting a PlayStation 4 forever.

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How to Educate, Engage, & Persuade Buyers Over Lengthy Sales Cycles

]]> http://mg-mk.com/en/how-to-educate-engage-persuade-buyers-over-lengthy-sales-cycles/feed/ 0 How to Boost Your Content Marketing Efforts By Planning Ahead http://mg-mk.com/en/how-to-boost-your-content-marketing-efforts-by-planning-ahead/ http://mg-mk.com/en/how-to-boost-your-content-marketing-efforts-by-planning-ahead/#comments Tue, 25 Sep 2018 10:30:23 +0000 admin http://mg-mk.com/en/how-to-boost-your-content-marketing-efforts-by-planning-ahead/ They say two heads are better than one, but we say the more the merrier — especially when it comes to bringing you actionable tips and insights to fuel your digital marketing efforts. That’s why we’re proud to announce our “Collective Wisdom” series. Throughout the series, we’ll be bringing you insights, tips, and perspectives from some of the top marketing minds to help guide your content marketing strategy .

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How to Boost Your Content Marketing Efforts By Planning Ahead

]]> http://mg-mk.com/en/how-to-boost-your-content-marketing-efforts-by-planning-ahead/feed/ 0 New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing http://mg-mk.com/en/new-research-2018-content-planning-report-from-divvyhq-toprank-marketing/ http://mg-mk.com/en/new-research-2018-content-planning-report-from-divvyhq-toprank-marketing/#comments Thu, 30 Aug 2018 10:15:51 +0000 admin http://mg-mk.com/en/new-research-2018-content-planning-report-from-divvyhq-toprank-marketing/ Whenever failure strikes in content marketing and the post mortem is reviewed, there is almost always the same missing component: adequate planning. The expression “a failure to plan is a plan to fail” is as true for content marketing as it is for navigating any aspect of business life. Why do so many marketers fail at content planning?

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New Research: 2018 Content Planning Report from DivvyHQ & TopRank Marketing

]]> http://mg-mk.com/en/new-research-2018-content-planning-report-from-divvyhq-toprank-marketing/feed/ 0 Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again http://mg-mk.com/en/content-planning-for-the-win-10-expert-tips-to-keep-your-audience-engaged-again-again/ http://mg-mk.com/en/content-planning-for-the-win-10-expert-tips-to-keep-your-audience-engaged-again-again/#comments Wed, 12 Apr 2017 10:30:18 +0000 admin http://mg-mk.com/en/content-planning-for-the-win-10-expert-tips-to-keep-your-audience-engaged-again-again/ Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied.

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Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again

]]> http://mg-mk.com/en/content-planning-for-the-win-10-expert-tips-to-keep-your-audience-engaged-again-again/feed/ 0 [eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success http://mg-mk.com/en/ebook-easy-as-pie-guide-to-content-planning-3-recipes-for-success/ http://mg-mk.com/en/ebook-easy-as-pie-guide-to-content-planning-3-recipes-for-success/#comments Wed, 25 May 2016 10:30:29 +0000 admin http://mg-mk.com/en/ebook-easy-as-pie-guide-to-content-planning-3-recipes-for-success/ Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale

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[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

]]> http://mg-mk.com/en/ebook-easy-as-pie-guide-to-content-planning-3-recipes-for-success/feed/ 0 Here’s a new content marketing strategy documentation map http://mg-mk.com/en/here%e2%80%99s-a-new-content-marketing-strategy-documentation-map/ http://mg-mk.com/en/here%e2%80%99s-a-new-content-marketing-strategy-documentation-map/#comments Wed, 11 May 2016 12:40:32 +0000 admin http://mg-mk.com/en/here%e2%80%99s-a-new-content-marketing-strategy-documentation-map/ The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy . In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty of experienced, established teams seem to work without documentation in place, but it seems to me that content marketing has evolved to the point where it’s really easy to lose focus.

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Here’s a new content marketing strategy documentation map

]]> http://mg-mk.com/en/here%e2%80%99s-a-new-content-marketing-strategy-documentation-map/feed/ 0 Is a brutal approach to content migration best for SEO? http://mg-mk.com/en/is-a-brutal-approach-to-content-migration-best-for-seo/ http://mg-mk.com/en/is-a-brutal-approach-to-content-migration-best-for-seo/#comments Wed, 30 Mar 2016 10:48:28 +0000 admin http://mg-mk.com/en/is-a-brutal-approach-to-content-migration-best-for-seo/ I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content . Notably, the reorganising of content in a way where lots of mismatches occur, breaking navigation and links, ending up with wonky URL structures and – as a result – lots of frustrated users and too many 404 pages being shown.

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Is a brutal approach to content migration best for SEO?

]]> http://mg-mk.com/en/is-a-brutal-approach-to-content-migration-best-for-seo/feed/ 0 Do’s and Don’ts of Your Brand’s Content Calendar by @AllieGrayFree http://mg-mk.com/en/do%e2%80%99s-and-don%e2%80%99ts-of-your-brand%e2%80%99s-content-calendar-by-alliegrayfree/ http://mg-mk.com/en/do%e2%80%99s-and-don%e2%80%99ts-of-your-brand%e2%80%99s-content-calendar-by-alliegrayfree/#comments Sun, 16 Feb 2014 15:04:00 +0000 admin http://mg-mk.com/en/do%e2%80%99s-and-don%e2%80%99ts-of-your-brand%e2%80%99s-content-calendar-by-alliegrayfree/ Whether you are a small publisher or a Fortune 100 brand, your content calendar is an essential part of content strategy. The editorial calendar sets a foundation for how often we publish, where we publish, and what goes into our content

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Do’s and Don’ts of Your Brand’s Content Calendar by @AllieGrayFree

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