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	<title>MG Marketing &#187; content2conversion</title>
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		<title>Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers</title>
		<link>http://mg-mk.com/en/heidi-bullock-of-marketo-helps-uncover-ways-to-engage-self-directed-buyers/</link>
		<comments>http://mg-mk.com/en/heidi-bullock-of-marketo-helps-uncover-ways-to-engage-self-directed-buyers/#comments</comments>
		<pubDate>Tue, 23 Feb 2016 11:30:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content2conversion]]></category>
		<category><![CDATA[heidi bullock]]></category>
		<category><![CDATA[marketing pr conferences]]></category>
		<category><![CDATA[marketo]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/heidi-bullock-of-marketo-helps-uncover-ways-to-engage-self-directed-buyers/</guid>
		<description><![CDATA[ Last week at the Content2Conversion conference, Heidi Bullock , VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own. ]]></description>
			<content:encoded><![CDATA[<p> Last week at the Content2Conversion conference, Heidi Bullock , VP of Demand Generation at Marketo took the stage and covered a topic that is top of mind for all marketers. That is, how to create the right message at the right time to meet the needs of customers. Today’s self-directed buyers typically go through up to 90% of their purchasing journey on their own. </p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/fd7b59bc9darketo.jpg-150x87.jpg" /></p>
<p>Read more:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/SsIeM4L06NA/" title="Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers">Heidi Bullock of Marketo Helps Uncover Ways to Engage Self-Directed Buyers</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>SEO for B2B Content Marketing in 2016</title>
		<link>http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/</link>
		<comments>http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/#comments</comments>
		<pubDate>Mon, 22 Feb 2016 11:30:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[content2conversion]]></category>
		<category><![CDATA[lee-odden]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/seo-for-b2b-content-marketing-in-2016/</guid>
		<description><![CDATA[ As content marketing professionals, most of us would consider SEO a highly technical domain. ]]></description>
			<content:encoded><![CDATA[<p> As content marketing professionals, most of us would consider SEO a highly technical domain. </p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/ebc258bfc9ersion.jpg-150x87.jpg" /></p>
<p>See the article here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/uCyVzG4tXik/" title="SEO for B2B Content Marketing in 2016">SEO for B2B Content Marketing in 2016</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno</title>
		<link>http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/</link>
		<comments>http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/#comments</comments>
		<pubDate>Fri, 19 Feb 2016 19:55:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[brand journalism]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[content2conversion]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/content-marketing-lessons-from-netflix-5-steps-for-feeding-the-content-beast-from-david-bruno/</guid>
		<description><![CDATA[ With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, &#8220;Feeding the Content Beast&#8221; this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix to their marketing. Is Netflix &#8220;Content Marketing?&#8221; Let&#8217;s back up]]></description>
			<content:encoded><![CDATA[<p> With more than 25 years of experience on the front lines of creative campaign development, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, &#8220;Feeding the Content Beast&#8221; this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix to their marketing. Is Netflix &#8220;Content Marketing?&#8221; Let&#8217;s back up</p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/e09e3020b9etflix.jpg-150x87.jpg" /></p>
<p>Here is the original post:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/W2_PyE_oQec/" title="Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno">Content Marketing Lessons from Netflix: 5 Steps for Feeding the Content Beast From David Bruno</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The New Rules &amp; Realities of Sales &amp; Marketing #C2C16</title>
		<link>http://mg-mk.com/en/the-new-rules-realities-of-sales-marketing-c2c16/</link>
		<comments>http://mg-mk.com/en/the-new-rules-realities-of-sales-marketing-c2c16/#comments</comments>
		<pubDate>Wed, 17 Feb 2016 11:40:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[content2conversion]]></category>
		<category><![CDATA[marketing pr conferences]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-new-rules-realities-of-sales-marketing-c2c16/</guid>
		<description><![CDATA[ “The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. ]]></description>
			<content:encoded><![CDATA[<p> “The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. </p>
<p><img src="http://mg-mk.com/en/wp-content/uploads/9cdd20fc66Scott.jpg-150x107.jpg" /></p>
<p>See the rest here:<br />
<a target="_blank" href="http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/DSCR-gCODck/" title="The New Rules &amp; Realities of Sales &amp; Marketing #C2C16">The New Rules &amp; Realities of Sales &amp; Marketing #C2C16</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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