<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>MG Marketing &#187; cost per action</title>
	<atom:link href="http://mg-mk.com/en/tag/cost-per-action/feed/" rel="self" type="application/rss+xml" />
	<link>http://mg-mk.com/en</link>
	<description>Online Marketing Agency</description>
	<lastBuildDate>Thu, 09 Apr 2026 22:10:34 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>The CPA Trap &amp; How To Avoid It</title>
		<link>http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/</link>
		<comments>http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/#comments</comments>
		<pubDate>Mon, 26 Aug 2013 13:00:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cost-per-acquisition]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[cpa optimization]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[ltv]]></category>
		<category><![CDATA[paid search column]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/</guid>
		<description><![CDATA[I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says &#8220;Get $1,000 free. ]]></description>
			<content:encoded><![CDATA[<p>I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says &#8220;Get $1,000 free. </p>
<p>Read more:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/oETKf8Dtxx8/the-cpa-trap-and-how-to-avoid-it-170037" title="The CPA Trap &amp; How To Avoid It">The CPA Trap &amp; How To Avoid It</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</title>
		<link>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</link>
		<comments>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments</comments>
		<pubDate>Wed, 16 Jan 2013 14:17:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[real-time bidding]]></category>
		<category><![CDATA[recency]]></category>
		<category><![CDATA[rtb]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/</guid>
		<description><![CDATA[Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,... ]]></description>
			<content:encoded><![CDATA[<p>Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,&#8230; </p>
<p>More:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/mjubLW1ppps/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance-144954" title="How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance">How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach &amp; Performance</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting</title>
		<link>http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/</link>
		<comments>http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/#comments</comments>
		<pubDate>Wed, 30 May 2012 15:47:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[cost per action]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[return on ad spend]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[roas]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/</guid>
		<description><![CDATA[Value, like beauty, is usually in the eye of the beholder. ]]></description>
			<content:encoded><![CDATA[<p>Value, like beauty, is usually in the eye of the beholder. </p>
<p>See the original post here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/aWoleOQUnkE/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting-122360" title="7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting">7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting</a></p>
]]></content:encoded>
			<wfw:commentRss>http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
