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	<title>MG Marketing &#187; cost per conversion</title>
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		<title>What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?</title>
		<link>http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/</link>
		<comments>http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/#comments</comments>
		<pubDate>Mon, 19 Aug 2013 17:40:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[cost per conversion]]></category>
		<category><![CDATA[cpa]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[larry kim]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>
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		<description><![CDATA[Last month, Google announced some changes in how Quality Score is being reported. ]]></description>
			<content:encoded><![CDATA[<p>Last month, Google announced some changes in how Quality Score is being reported. </p>
<p>Link:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/2sRHscWyD0M/what-the-heck-is-adwords-quality-score-169320" title="What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?">What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?</a></p>
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		<title>All Hail Quality Score – King Of The AdWords KPIs!</title>
		<link>http://mg-mk.com/en/all-hail-quality-score-%e2%80%93-king-of-the-adwords-kpis/</link>
		<comments>http://mg-mk.com/en/all-hail-quality-score-%e2%80%93-king-of-the-adwords-kpis/#comments</comments>
		<pubDate>Thu, 11 Jul 2013 15:39:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[channel: sem]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[cost per conversion]]></category>
		<category><![CDATA[google: adwords]]></category>
		<category><![CDATA[larry kim]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[quality score]]></category>
		<category><![CDATA[wordstream]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/all-hail-quality-score-%e2%80%93-king-of-the-adwords-kpis/</guid>
		<description><![CDATA[(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores have drifted lower over the years, the... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>(Property of HBO) The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click. Earlier this year, I published some research data showing how, as average Quality Scores have drifted lower over the years, the&#8230; Please visit Search Engine Land for the full article. </p>
<p>Originally posted here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/_edh6SNCvmo/all-hail-quality-score-king-of-the-adwords-kpis-166542" title="All Hail Quality Score – King Of The AdWords KPIs!">All Hail Quality Score – King Of The AdWords KPIs!</a></p>
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