MG Marketing » cpa http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 09:47:31 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Building & Monetizing Facebook Fan Pages by @c4n4d4 http://mg-mk.com/en/building-monetizing-facebook-fan-pages-by-c4n4d4/ http://mg-mk.com/en/building-monetizing-facebook-fan-pages-by-c4n4d4/#comments Sun, 01 Sep 2013 12:00:35 +0000 admin http://mg-mk.com/en/building-monetizing-facebook-fan-pages-by-c4n4d4/ A lot of people, especially Internet Marketers, tend to stay away from marketing on Facebook. They think monetizing Facebook is impossible, its hard to attract fans, and some even say the Facebook days of marketing are over. I’m here to set things straight

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Building & Monetizing Facebook Fan Pages by @c4n4d4

]]> http://mg-mk.com/en/building-monetizing-facebook-fan-pages-by-c4n4d4/feed/ 0 The CPA Trap & How To Avoid It http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/ http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/#comments Mon, 26 Aug 2013 13:00:48 +0000 admin http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/ I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free.

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The CPA Trap & How To Avoid It

]]> http://mg-mk.com/en/the-cpa-trap-how-to-avoid-it/feed/ 0 What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/ http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/#comments Mon, 19 Aug 2013 17:40:50 +0000 admin http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/ Last month, Google announced some changes in how Quality Score is being reported.

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What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?

]]> http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/feed/ 0 Tips To Ensure The Validity Of Your Day Parting http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/ http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/#comments Fri, 07 Jun 2013 14:26:41 +0000 admin http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/ One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert.

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Tips To Ensure The Validity Of Your Day Parting

]]> http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/feed/ 0 Managing The Bounds Of Profitability: iCPA & iCPC http://mg-mk.com/en/managing-the-bounds-of-profitability-icpa-icpc/ http://mg-mk.com/en/managing-the-bounds-of-profitability-icpa-icpc/#comments Fri, 10 May 2013 13:14:49 +0000 admin http://mg-mk.com/en/managing-the-bounds-of-profitability-icpa-icpc/ In my previous post, From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset, I wrote about the evolution of AdWords data and how recent changes have constricted the incremental value presented by third-party paid search tools.

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Managing The Bounds Of Profitability: iCPA & iCPC

]]> http://mg-mk.com/en/managing-the-bounds-of-profitability-icpa-icpc/feed/ 0 The Rise Of Programmatic Branding In RTB http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/#comments Wed, 13 Feb 2013 16:01:57 +0000 admin http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/ Does RTB really stand for Real Time Branding? Since the advent of Real Time Bidding, programmatic display advertising has largely been thought of as a technique for direct-response, performance based advertisers.

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The Rise Of Programmatic Branding In RTB

]]> http://mg-mk.com/en/the-rise-of-programmatic-branding-in-rtb/feed/ 0 Winning The Conversion But Losing The War http://mg-mk.com/en/winning-the-conversion-but-losing-the-war/ http://mg-mk.com/en/winning-the-conversion-but-losing-the-war/#comments Wed, 16 Jan 2013 14:25:52 +0000 admin http://mg-mk.com/en/winning-the-conversion-but-losing-the-war/ I’m writing this from a cruise ship in the middle of the Pacific Ocean (well, actually, about 500 yards from Cabo San Lucas). This is my first cruise, and it’s been an interesting experience. My expectation was that this would be an all-inclusive vacation on water; the reality has been somewhere..

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Winning The Conversion But Losing The War

]]> http://mg-mk.com/en/winning-the-conversion-but-losing-the-war/feed/ 0 How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/#comments Wed, 16 Jan 2013 14:17:56 +0000 admin http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/ Since its launch a few months back, the Facebook Exchange (aka FBX) has created lots of buzz amongst companies involved in Real Time Bidding (RTB). While much of the initial discussion about FBX was centered around low-funnel tactics such as site retargeting, more companies (including my company,…

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How Facebook Exchange (FBX) Can Help Search Marketers Improve Reach & Performance

]]> http://mg-mk.com/en/how-facebook-exchange-fbx-can-help-search-marketers-improve-reach-performance/feed/ 0 Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days http://mg-mk.com/en/case-study-quadrupling-a-small-account%e2%80%99s-conversions-in-just-90-days/ http://mg-mk.com/en/case-study-quadrupling-a-small-account%e2%80%99s-conversions-in-just-90-days/#comments Mon, 31 Dec 2012 16:24:38 +0000 admin http://mg-mk.com/en/case-study-quadrupling-a-small-account%e2%80%99s-conversions-in-just-90-days/ CPA Bidding in Google AdWords allows you to set a CPA bid, and then Google will do all the bidding for you. When it works, its fantastic, as you don’t have to spend all day trying to set bids inside the account.

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Case Study: Quadrupling A Small Account’s Conversions In Just 90 Days

]]> http://mg-mk.com/en/case-study-quadrupling-a-small-account%e2%80%99s-conversions-in-just-90-days/feed/ 0 7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/ http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/#comments Wed, 30 May 2012 15:47:08 +0000 admin http://mg-mk.com/en/7-tips-for-lowering-cost-per-action-cpa-using-search-retargeting/ Value, like beauty, is usually in the eye of the beholder.

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7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

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