MG Marketing » cpc http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why fighting mobile click fraud is a waste of time http://mg-mk.com/en/why-fighting-mobile-click-fraud-is-a-waste-of-time/ http://mg-mk.com/en/why-fighting-mobile-click-fraud-is-a-waste-of-time/#comments Mon, 02 May 2016 12:41:56 +0000 admin http://mg-mk.com/en/why-fighting-mobile-click-fraud-is-a-waste-of-time/ Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.

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Why fighting mobile click fraud is a waste of time

]]> http://mg-mk.com/en/why-fighting-mobile-click-fraud-is-a-waste-of-time/feed/ 0 The top 100 most expensive keywords in the UK: new research http://mg-mk.com/en/the-top-100-most-expensive-keywords-in-the-uk-new-research/ http://mg-mk.com/en/the-top-100-most-expensive-keywords-in-the-uk-new-research/#comments Thu, 14 Apr 2016 11:24:06 +0000 admin http://mg-mk.com/en/the-top-100-most-expensive-keywords-in-the-uk-new-research/ Back in the day, around 2003, somebody asked me a question regarding paid search: “Do you know what the most expensive keyword is on Google Adwords, and how much it costs?” I made a bunch of guesses, gradually increasing the amount I thought it might be acceptable to pay every time somebody clicks on an ad. £20? No?

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The top 100 most expensive keywords in the UK: new research

]]> http://mg-mk.com/en/the-top-100-most-expensive-keywords-in-the-uk-new-research/feed/ 0 New Data Suggest AdWords Enhanced Campaigns Actually Work http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/ http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/#comments Fri, 04 Oct 2013 13:00:56 +0000 admin http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/ Nearly two months after the forced roll-out of Enhanced Campaigns in AdWords, at least one key question remains unanswered: are we better off today than we were before?

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New Data Suggest AdWords Enhanced Campaigns Actually Work

]]> http://mg-mk.com/en/new-data-suggest-adwords-enhanced-campaigns-actually-work/feed/ 0 Ted Dhanik of Engage BDR Talks Traffic Buying by @murraynewlands http://mg-mk.com/en/ted-dhanik-of-engage-bdr-talks-traffic-buying-by-murraynewlands/ http://mg-mk.com/en/ted-dhanik-of-engage-bdr-talks-traffic-buying-by-murraynewlands/#comments Fri, 30 Aug 2013 12:00:42 +0000 admin http://mg-mk.com/en/ted-dhanik-of-engage-bdr-talks-traffic-buying-by-murraynewlands/ Facebook’s implementation of hashtags brought with it a lot of change for Internet marketers, but perhaps the most important shift came within the CPC and media buying realm. But despite the fact that these changes have prompted a shift in many online marketing practices, there are still some companies who have managed to stay competitive […] Author information Murray Newlands Murray founded of The Mail in 2013 an angel funded start up publication covering performance marketing and mobile marketing. Murray is an advisor to a number of bay area startups including VigLink.

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Ted Dhanik of Engage BDR Talks Traffic Buying by @murraynewlands

]]> http://mg-mk.com/en/ted-dhanik-of-engage-bdr-talks-traffic-buying-by-murraynewlands/feed/ 0 What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/ http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/#comments Mon, 19 Aug 2013 17:40:50 +0000 admin http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/ Last month, Google announced some changes in how Quality Score is being reported.

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What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?

]]> http://mg-mk.com/en/what-the-heck-is-adwords-quality-score-and-why-does-it-matter-anyway/feed/ 0 Has the AdWords Enhanced Campaign Apocalypse Been Cancelled? by @LarryKim http://mg-mk.com/en/has-the-adwords-enhanced-campaign-apocalypse-been-cancelled-by-larrykim/ http://mg-mk.com/en/has-the-adwords-enhanced-campaign-apocalypse-been-cancelled-by-larrykim/#comments Fri, 19 Jul 2013 19:49:55 +0000 admin http://mg-mk.com/en/has-the-adwords-enhanced-campaign-apocalypse-been-cancelled-by-larrykim/ Ever since Google announced the upcoming shift to Enhanced Campaigns back in February, search marketers have been moaning and groaning about the loss of control, and pundits have claimed that it’s all a big plan to drive up average cost per click (CPC). In the last few months, vendors and agencies all piled in offering Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools. Google+ The post Has the AdWords Enhanced Campaign Apocalypse Been Cancelled?

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Has the AdWords Enhanced Campaign Apocalypse Been Cancelled? by @LarryKim

]]> http://mg-mk.com/en/has-the-adwords-enhanced-campaign-apocalypse-been-cancelled-by-larrykim/feed/ 0 Tips To Ensure The Validity Of Your Day Parting http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/ http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/#comments Fri, 07 Jun 2013 14:26:41 +0000 admin http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/ One of the most classic and beneficial analyses conducted for paid traffic acquisition channels is day parting. Not all visits are equal, and the time of day/day of week of the visit usually has a strong correlation with user qualification and likelihood to convert.

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Tips To Ensure The Validity Of Your Day Parting

]]> http://mg-mk.com/en/tips-to-ensure-the-validity-of-your-day-parting/feed/ 0 CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario] http://mg-mk.com/en/cpc-decline-ends-rising-7-in-q1-due-to-mobile-plas-covario/ http://mg-mk.com/en/cpc-decline-ends-rising-7-in-q1-due-to-mobile-plas-covario/#comments Thu, 28 Mar 2013 18:07:48 +0000 admin http://mg-mk.com/en/cpc-decline-ends-rising-7-in-q1-due-to-mobile-plas-covario/ We may have seen the end of CPC stagnation. Covario’s Global Paid Search Spend Analysis for Q1, released today, suggests that the cost-per-click trends of the last six quarters have reversed with CPC prices rising 7% from the previous quarter and 23% year-on-year

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CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]

]]> http://mg-mk.com/en/cpc-decline-ends-rising-7-in-q1-due-to-mobile-plas-covario/feed/ 0 How To Use Regression Analysis To Estimate Incremental Revenue Opportunities http://mg-mk.com/en/how-to-use-regression-analysis-to-estimate-incremental-revenue-opportunities/ http://mg-mk.com/en/how-to-use-regression-analysis-to-estimate-incremental-revenue-opportunities/#comments Fri, 22 Feb 2013 16:17:44 +0000 admin http://mg-mk.com/en/how-to-use-regression-analysis-to-estimate-incremental-revenue-opportunities/ My previous article was about estimating the potential for growth for those paid search campaigns capped due to insufficient budget. This was definitely the easy part since the logic behind the assumptions involved in the calculation was fairly simple. Now, we can address those paid search…

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How To Use Regression Analysis To Estimate Incremental Revenue Opportunities

]]> http://mg-mk.com/en/how-to-use-regression-analysis-to-estimate-incremental-revenue-opportunities/feed/ 0 Google Earnings Show Halt Of CPC Decline, At Least Temporarily http://mg-mk.com/en/google-earnings-show-halt-of-cpc-decline-at-least-temporarily/ http://mg-mk.com/en/google-earnings-show-halt-of-cpc-decline-at-least-temporarily/#comments Tue, 22 Jan 2013 23:15:14 +0000 admin http://mg-mk.com/en/google-earnings-show-halt-of-cpc-decline-at-least-temporarily/ One of the closest-watched metrics by marketers and investors — the cost-per-click across Google’s advertising business — increased approximately 2% in the fourth quarter, as compared to the third quarter, after several consecutive quarters of decline.

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Google Earnings Show Halt Of CPC Decline, At Least Temporarily

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