MG Marketing » credit is due http://mg-mk.com/en Online Marketing Agency Tue, 21 Apr 2026 13:30:38 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Post-Click Activity Offers Key Mobile Attribution Insights http://mg-mk.com/en/post-click-activity-offers-key-mobile-attribution-insights/ http://mg-mk.com/en/post-click-activity-offers-key-mobile-attribution-insights/#comments Thu, 20 Oct 2011 18:16:10 +0000 admin http://mg-mk.com/en/post-click-activity-offers-key-mobile-attribution-insights/ I wanted to take a deeper dive into mobile this month. It’s a hot topic that’s here to stay, and leading mobile ad network xAd recently shared some interesting and relevant stats.

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Post-Click Activity Offers Key Mobile Attribution Insights

]]> http://mg-mk.com/en/post-click-activity-offers-key-mobile-attribution-insights/feed/ 0 Mobile Takes Center Stage As Key Attribution Vehicle For Small Businesses http://mg-mk.com/en/mobile-takes-center-stage-as-key-attribution-vehicle-for-small-businesses/ http://mg-mk.com/en/mobile-takes-center-stage-as-key-attribution-vehicle-for-small-businesses/#comments Thu, 22 Sep 2011 16:29:29 +0000 admin http://mg-mk.com/en/mobile-takes-center-stage-as-key-attribution-vehicle-for-small-businesses/ Talk about summer being over. September’s conference season has kicked into high gear. At SMX East last week, I discussed mobile search ads on a panel alongside thought leaders from Microsoft, Google and xAD.

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Mobile Takes Center Stage As Key Attribution Vehicle For Small Businesses

]]> http://mg-mk.com/en/mobile-takes-center-stage-as-key-attribution-vehicle-for-small-businesses/feed/ 0 Understanding Attribution’s Contribution To Customer Quality http://mg-mk.com/en/understanding-attribution%e2%80%99s-contribution-to-customer-quality/ http://mg-mk.com/en/understanding-attribution%e2%80%99s-contribution-to-customer-quality/#comments Thu, 15 Sep 2011 13:07:31 +0000 admin http://mg-mk.com/en/understanding-attribution%e2%80%99s-contribution-to-customer-quality/ Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing…

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Understanding Attribution’s Contribution To Customer Quality

]]> http://mg-mk.com/en/understanding-attribution%e2%80%99s-contribution-to-customer-quality/feed/ 0 4 Ways PPC Goals Can Affect A Call Tracking Strategy http://mg-mk.com/en/4-ways-ppc-goals-can-affect-a-call-tracking-strategy/ http://mg-mk.com/en/4-ways-ppc-goals-can-affect-a-call-tracking-strategy/#comments Thu, 01 Sep 2011 15:10:33 +0000 admin http://mg-mk.com/en/4-ways-ppc-goals-can-affect-a-call-tracking-strategy/ Do eager prospects ever visit your website then call your sales team to learn more? If your answer is yes, at some point, you may have wondered how to measure a phone call as a conversion.

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4 Ways PPC Goals Can Affect A Call Tracking Strategy

]]> http://mg-mk.com/en/4-ways-ppc-goals-can-affect-a-call-tracking-strategy/feed/ 0 But Wait, There’s More! 3 SEM Lessons From Infomercials & Direct Response Media http://mg-mk.com/en/but-wait-there%e2%80%99s-more-3-sem-lessons-from-infomercials-direct-response-media/ http://mg-mk.com/en/but-wait-there%e2%80%99s-more-3-sem-lessons-from-infomercials-direct-response-media/#comments Thu, 07 Jul 2011 15:54:25 +0000 admin http://mg-mk.com/en/but-wait-there%e2%80%99s-more-3-sem-lessons-from-infomercials-direct-response-media/ The $150 billion infomercial industry uses lines such as, “but wait, there’s more” and “if operators are busy, please call again” to create a sense of urgency and boost response rates. Given marketers’ success advertising on television, what lessons can you apply to your online…

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But Wait, There’s More! 3 SEM Lessons From Infomercials & Direct Response Media

]]> http://mg-mk.com/en/but-wait-there%e2%80%99s-more-3-sem-lessons-from-infomercials-direct-response-media/feed/ 0 Measuring & Monetizing The Instant Gratification Of Mobile Search http://mg-mk.com/en/measuring-monetizing-the-instant-gratification-of-mobile-search/ http://mg-mk.com/en/measuring-monetizing-the-instant-gratification-of-mobile-search/#comments Thu, 30 Jun 2011 19:49:14 +0000 admin http://mg-mk.com/en/measuring-monetizing-the-instant-gratification-of-mobile-search/ No matter where you are in your mobile marketing efforts – whether you are an advertiser still developing a mobile strategy or a growing mobile ad network selling to national advertisers – you should know how to effectively measure mobile and your measurement efforts should include call tracking…

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Measuring & Monetizing The Instant Gratification Of Mobile Search

]]> http://mg-mk.com/en/measuring-monetizing-the-instant-gratification-of-mobile-search/feed/ 0 The Prettiest Person In The Room: The Impact Of Data Sources On Attribution http://mg-mk.com/en/the-prettiest-person-in-the-room-the-impact-of-data-sources-on-attribution/ http://mg-mk.com/en/the-prettiest-person-in-the-room-the-impact-of-data-sources-on-attribution/#comments Thu, 23 Jun 2011 16:06:23 +0000 admin http://mg-mk.com/en/the-prettiest-person-in-the-room-the-impact-of-data-sources-on-attribution/ Imagine a room filled with 20 men or 20 women. Setting aside for a moment that attraction is subjective, if we were asked to identify the most attractive person in the room, most of us could easily narrow it down to the one to two we thought were most attractive

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The Prettiest Person In The Room: The Impact Of Data Sources On Attribution

]]> http://mg-mk.com/en/the-prettiest-person-in-the-room-the-impact-of-data-sources-on-attribution/feed/ 0 Is It Time For A New Compensation Model For Search And Digital Marketers? http://mg-mk.com/en/is-it-time-for-a-new-compensation-model-for-search-and-digital-marketers/ http://mg-mk.com/en/is-it-time-for-a-new-compensation-model-for-search-and-digital-marketers/#comments Thu, 26 May 2011 18:44:19 +0000 admin http://mg-mk.com/en/is-it-time-for-a-new-compensation-model-for-search-and-digital-marketers/ Pay for performance is certainly not a new concept. But a number of digital marketing industry pundits have publically suggested that attribution measurement should drive a new compensation model for publishers and search engines that’s based on the actual contribution they make to each conversion… Please visit Search Engine Land for the full article.

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Is It Time For A New Compensation Model For Search And Digital Marketers?

]]> http://mg-mk.com/en/is-it-time-for-a-new-compensation-model-for-search-and-digital-marketers/feed/ 0 Real-Time Call Data Yields Key Insights on Phone Leads http://mg-mk.com/en/real-time-call-data-yields-key-insights-on-phone-leads/ http://mg-mk.com/en/real-time-call-data-yields-key-insights-on-phone-leads/#comments Thu, 05 May 2011 13:15:22 +0000 admin http://mg-mk.com/en/real-time-call-data-yields-key-insights-on-phone-leads/ In my prior article, I focused on the value of pre-call analytics in determining which ads or SEM campaigns drove consumer calls, as well as identifying specific pre-call consumer behavior and engagement points. Now we’re moving into the second piece of the call measurement puzzle—capturing… Please visit Search Engine Land for the full article

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Real-Time Call Data Yields Key Insights on Phone Leads

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