MG Marketing » crosse device http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Six tips on measurement from the IAB Programmatic Marketplace http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/#comments Fri, 25 Mar 2016 10:56:26 +0000 admin http://mg-mk.com/en/six-tips-on-measurement-from-the-iab-programmatic-marketplace/ Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Earlier this month, the Interactive Advertising Bureau (IAB) held its annual Programmatic Marketplace in New York and here are the six key takeaways from our favourite presentation: “Cross Device Measurement and Attribution: Accuracy, Efficiency and Impact.” 1.Know your audience According to  eMarketer , 84 percent of U.S.

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Six tips on measurement from the IAB Programmatic Marketplace

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