MG Marketing » ctr http://mg-mk.com/en Online Marketing Agency Mon, 20 Apr 2026 18:01:12 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Five very quick tips to building a loyal ecommerce customer base http://mg-mk.com/en/five-very-quick-tips-to-building-a-loyal-ecommerce-customer-base/ http://mg-mk.com/en/five-very-quick-tips-to-building-a-loyal-ecommerce-customer-base/#comments Tue, 30 Aug 2016 14:27:31 +0000 admin http://mg-mk.com/en/five-very-quick-tips-to-building-a-loyal-ecommerce-customer-base/ A few weeks ago, we discussed how ecommerce and retail companies can best acquire new customers via Facebook Lookalike targeting . So now that you’re building your customer base, let’s study how best to keep that very valuable base engaged. Remember, your existing customers are a constant stream of revenue

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Five very quick tips to building a loyal ecommerce customer base

]]> http://mg-mk.com/en/five-very-quick-tips-to-building-a-loyal-ecommerce-customer-base/feed/ 0 As Google AMP appears in organic mobile results, some see lower CTRs http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/#comments Wed, 10 Aug 2016 11:28:09 +0000 admin http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/ Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.

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As Google AMP appears in organic mobile results, some see lower CTRs

]]> http://mg-mk.com/en/as-google-amp-appears-in-organic-mobile-results-some-see-lower-ctrs/feed/ 0 What’s the most important CRO metric? (hint: not conversion rate) http://mg-mk.com/en/what%e2%80%99s-the-most-important-cro-metric-hint-not-conversion-rate/ http://mg-mk.com/en/what%e2%80%99s-the-most-important-cro-metric-hint-not-conversion-rate/#comments Thu, 14 Jul 2016 17:46:46 +0000 admin http://mg-mk.com/en/what%e2%80%99s-the-most-important-cro-metric-hint-not-conversion-rate/ Obviously, the ultimate goal of CRO should be to increase sales and quality leads.

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What’s the most important CRO metric? (hint: not conversion rate)

]]> http://mg-mk.com/en/what%e2%80%99s-the-most-important-cro-metric-hint-not-conversion-rate/feed/ 0 Nine SEO techniques that take less than 15 minutes http://mg-mk.com/en/nine-seo-techniques-that-take-less-than-15-minutes/ http://mg-mk.com/en/nine-seo-techniques-that-take-less-than-15-minutes/#comments Wed, 29 Jun 2016 13:01:33 +0000 admin http://mg-mk.com/en/nine-seo-techniques-that-take-less-than-15-minutes/ I know.

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Nine SEO techniques that take less than 15 minutes

]]> http://mg-mk.com/en/nine-seo-techniques-that-take-less-than-15-minutes/feed/ 0 How do people view search engine results pages? http://mg-mk.com/en/how-do-people-view-search-engine-results-pages/ http://mg-mk.com/en/how-do-people-view-search-engine-results-pages/#comments Tue, 28 Jun 2016 11:50:55 +0000 admin http://mg-mk.com/en/how-do-people-view-search-engine-results-pages/ The F-shaped pattern has been the commonly understood way in which web users browse sites and search results.  Has user behaviour changed since then, or have perhaps the changes that Google and others have made to the presentation of search results made a difference? An eyetracking study carried out by ConversionXL  looks into this question, comparing the results with previous studies. Here are a few key findings from the article… The F-pattern no longer holds up The F-pattern was something discovered during testing by Jakob Nielsen .

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How do people view search engine results pages?

]]> http://mg-mk.com/en/how-do-people-view-search-engine-results-pages/feed/ 0 How to improve your CTR using Google Search Console http://mg-mk.com/en/how-to-improve-your-ctr-using-google-search-console/ http://mg-mk.com/en/how-to-improve-your-ctr-using-google-search-console/#comments Tue, 21 Jun 2016 13:48:15 +0000 admin http://mg-mk.com/en/how-to-improve-your-ctr-using-google-search-console/ Last month I wrote a comprehensive guide on how to use Google Search Console , covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use.

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How to improve your CTR using Google Search Console

]]> http://mg-mk.com/en/how-to-improve-your-ctr-using-google-search-console/feed/ 0 Just because they’re sharing, it doesn’t mean they’re reading http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/ http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/#comments Mon, 20 Jun 2016 14:40:25 +0000 admin http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/ If you’re visiting this article before or after sharing it on a social channel, then may I offer you a warm welcome to an increasingly exclusive club. For you are just one of the 41% of people who not only shared the article but actually read it too.  In news that will embolden some, depress others and possibly surprise nobody, a new study by computer scientists at Columbia University and the French National Institute reveals that 59% of links shared on social media have never actually been clicked

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Just because they’re sharing, it doesn’t mean they’re reading

]]> http://mg-mk.com/en/just-because-they%e2%80%99re-sharing-it-doesn%e2%80%99t-mean-they%e2%80%99re-reading/feed/ 0 Do bounce rates affect a site’s search engine ranking? http://mg-mk.com/en/do-bounce-rates-affect-a-site%e2%80%99s-search-engine-ranking/ http://mg-mk.com/en/do-bounce-rates-affect-a-site%e2%80%99s-search-engine-ranking/#comments Wed, 04 May 2016 14:29:42 +0000 admin http://mg-mk.com/en/do-bounce-rates-affect-a-site%e2%80%99s-search-engine-ranking/ The bounce rate debate continues… Bounce rates and how they affect a website’s ranking on Google has been discussed, dissected, and dismembered over and over again. As fully transcribed on this site, a conversation between Rand Fishkin, CEO of Moz, and Andrey Lipattsev, Google’s search quality senior strategist, led to a surprising discussion on click and bounce rates affecting search rankings.

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Do bounce rates affect a site’s search engine ranking?

]]> http://mg-mk.com/en/do-bounce-rates-affect-a-site%e2%80%99s-search-engine-ranking/feed/ 0 Bidding for top position on a SERP: what does it get you? http://mg-mk.com/en/bidding-for-top-position-on-a-serp-what-does-it-get-you/ http://mg-mk.com/en/bidding-for-top-position-on-a-serp-what-does-it-get-you/#comments Mon, 08 Feb 2016 11:52:52 +0000 admin http://mg-mk.com/en/bidding-for-top-position-on-a-serp-what-does-it-get-you/ Automatic bidding algorithms have been a part of paid search tool sets for a long time and artificial intelligence is gaining more and more traction every day.  While I think this is a tidal wave of information and computing power that’s coming towards every industry, I also think that there are very important strategic decisions that will always be in the hands of the search marketer. One of those most often debated is the value of a top position.

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Bidding for top position on a SERP: what does it get you?

]]> http://mg-mk.com/en/bidding-for-top-position-on-a-serp-what-does-it-get-you/feed/ 0 Branded vs Non-Branded Organic CTRs on Desktop, Mobile [INFOGRAPHIC] by @puriprashant http://mg-mk.com/en/branded-vs-non-branded-organic-ctrs-on-desktop-mobile-infographic-by-puriprashant/ http://mg-mk.com/en/branded-vs-non-branded-organic-ctrs-on-desktop-mobile-infographic-by-puriprashant/#comments Fri, 13 Mar 2015 12:33:14 +0000 admin http://mg-mk.com/en/branded-vs-non-branded-organic-ctrs-on-desktop-mobile-infographic-by-puriprashant/ We analyzed 160k keywords across 400 websites to collate this data.

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Branded vs Non-Branded Organic CTRs on Desktop, Mobile [INFOGRAPHIC] by @puriprashant

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