MG Marketing » customer-centric content http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 3 Ways Customer Optimization is a lot Like Fishing (and vice-versa) http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/ http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/#comments Wed, 30 May 2012 13:39:04 +0000 admin http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/ Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that Lee has been advocating for years (see Chapter 6 of Optimize for some good nuggets)

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3 Ways Customer Optimization is a lot Like Fishing (and vice-versa)

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