MG Marketing » customer optimization http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential http://mg-mk.com/en/why-a-transition-from-optimizing-for-search-engines-to-optimizing-for-customers-is-essential/ http://mg-mk.com/en/why-a-transition-from-optimizing-for-search-engines-to-optimizing-for-customers-is-essential/#comments Wed, 18 Dec 2013 14:04:15 +0000 admin http://mg-mk.com/en/why-a-transition-from-optimizing-for-search-engines-to-optimizing-for-customers-is-essential/ Judging by the daily new business inquiries we get every day, there’s a groundswell of companies that have become frustrated at the lack of cause and effect data from their SEO programs.

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Why A Transition From Optimizing for Search Engines to Optimizing for Customers is Essential

]]> http://mg-mk.com/en/why-a-transition-from-optimizing-for-search-engines-to-optimizing-for-customers-is-essential/feed/ 0 3 Ways Customer Optimization is a lot Like Fishing (and vice-versa) http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/ http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/#comments Wed, 30 May 2012 13:39:04 +0000 admin http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/ Savvy internet marketers work hard to uncover and understand the common characteristics of their buying audiences, segmenting them into groups and even going so far as to develop personas. They do this for a very good reason, how can you optimize your content for an audience if you don’t know who they are or what they want? This customer-centric approach to marketing is one that Lee has been advocating for years (see Chapter 6 of Optimize for some good nuggets)

Originally posted here:
3 Ways Customer Optimization is a lot Like Fishing (and vice-versa)

]]> http://mg-mk.com/en/3-ways-customer-optimization-is-a-lot-like-fishing-and-vice-versa/feed/ 0 Content & Customer Optimization Presentation from Search Congress Barcelona http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/ http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/#comments Thu, 01 Mar 2012 15:34:15 +0000 admin http://mg-mk.com/en/content-customer-optimization-presentation-from-search-congress-barcelona/ View from our “boat” in Barcelona during Search Congress I’m about to go on stage at the Search Congress conference in Barcelona and I thought I’d share the presentation that I’ll be giving. Don’t worry, only the title page is in Spanish but all the photos are from my last trip to Barcelona

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Content & Customer Optimization Presentation from Search Congress Barcelona

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