MG Marketing » data driven content http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 4 Keys to Targeting and Personalization as Data Privacy Evolves http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/ http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/#comments Thu, 13 Apr 2023 10:30:28 +0000 admin http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/ Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen

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4 Keys to Targeting and Personalization as Data Privacy Evolves

]]> http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/feed/ 0 The Difference Between Zero-Party, First-Party & Third-Party Data http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/ http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/#comments Wed, 29 Mar 2023 10:30:49 +0000 admin http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/ We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information

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The Difference Between Zero-Party, First-Party & Third-Party Data

]]> http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/feed/ 0 What CMOs Need to Know About Data Informed Content Marketing http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/ http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/#comments Wed, 15 Mar 2017 10:30:35 +0000 admin http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/ Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

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What CMOs Need to Know About Data Informed Content Marketing

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