MG Marketing » data informed content http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 4 Keys to Targeting and Personalization as Data Privacy Evolves http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/ http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/#comments Thu, 13 Apr 2023 10:30:28 +0000 admin http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/ Targeting and personalization driven by data are cornerstones of today’s marketing. That isn’t going to change anytime soon. What will be changing, however, is how we make that targeting and personalization happen

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4 Keys to Targeting and Personalization as Data Privacy Evolves

]]> http://mg-mk.com/en/4-keys-to-targeting-and-personalization-as-data-privacy-evolves/feed/ 0 The Difference Between Zero-Party, First-Party & Third-Party Data http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/ http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/#comments Wed, 29 Mar 2023 10:30:49 +0000 admin http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/ We know — and even expect — brands to understand us and offer up personalized experiences. (And at this point, isn’t it annoying when a brand obviously doesn’t “get” us?) While we’ve seen a major shift from third-party to first-party data over the past few years, the latest trend now relies on zero-party data . And, if used correctly, it will become the most powerful source of buyer information

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The Difference Between Zero-Party, First-Party & Third-Party Data

]]> http://mg-mk.com/en/the-difference-between-zero-party-first-party-third-party-data/feed/ 0 Three Ways Content Marketers Can Optimize Marketing Performance with Data http://mg-mk.com/en/three-ways-content-marketers-can-optimize-marketing-performance-with-data/ http://mg-mk.com/en/three-ways-content-marketers-can-optimize-marketing-performance-with-data/#comments Mon, 26 Nov 2018 11:29:15 +0000 admin http://mg-mk.com/en/three-ways-content-marketers-can-optimize-marketing-performance-with-data/ The post Three Ways Content Marketers Can Optimize Marketing Performance with Data appeared first on Online Marketing Blog – TopRank® .

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Three Ways Content Marketers Can Optimize Marketing Performance with Data

]]> http://mg-mk.com/en/three-ways-content-marketers-can-optimize-marketing-performance-with-data/feed/ 0 How to Become a Better Data-Informed Content Marketer http://mg-mk.com/en/how-to-become-a-better-data-informed-content-marketer/ http://mg-mk.com/en/how-to-become-a-better-data-informed-content-marketer/#comments Wed, 10 Jan 2018 11:30:27 +0000 admin http://mg-mk.com/en/how-to-become-a-better-data-informed-content-marketer/ As a 21st century marketer, you already know that data is an important player in the content marketing game. Data helps us understand who our audience is, what they care about, and how our content impacts their decisions. It helps us connect all the dots — and continue to find new dots as attitudes, needs, and preferences change

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How to Become a Better Data-Informed Content Marketer

]]> http://mg-mk.com/en/how-to-become-a-better-data-informed-content-marketer/feed/ 0 What CMOs Need to Know About Data Informed Content Marketing http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/ http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/#comments Wed, 15 Mar 2017 10:30:35 +0000 admin http://mg-mk.com/en/what-cmos-need-to-know-about-data-informed-content-marketing/ Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing and 39% plan on increasing spending in 2017.

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What CMOs Need to Know About Data Informed Content Marketing

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