MG Marketing » data http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 13:30:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Connecting the Dots from Data to Better Customer Experience http://mg-mk.com/en/connecting-the-dots-from-data-to-better-customer-experience/ http://mg-mk.com/en/connecting-the-dots-from-data-to-better-customer-experience/#comments Thu, 21 Dec 2017 11:01:51 +0000 admin http://mg-mk.com/en/connecting-the-dots-from-data-to-better-customer-experience/ I love how Tom Fishburne aka marketoonist always does a great job of showcasing marketing truths. While the focus for marketers to deliver the right message to the right audience at the right time is nothing new, it’s also safe to say that we have a lot of work to do. For example, I was recently in the position of having to look for a new external battery charger

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Connecting the Dots from Data to Better Customer Experience

]]> http://mg-mk.com/en/connecting-the-dots-from-data-to-better-customer-experience/feed/ 0 Five ways analysts can take their skills to the next level http://mg-mk.com/en/five-ways-analysts-can-take-their-skills-to-the-next-level/ http://mg-mk.com/en/five-ways-analysts-can-take-their-skills-to-the-next-level/#comments Tue, 16 Aug 2016 15:26:57 +0000 admin http://mg-mk.com/en/five-ways-analysts-can-take-their-skills-to-the-next-level/ As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how you can become a better analyst. And improving our analysis skills as marketers goes beyond broadening our career options and helping us be better at our craft.

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Five ways analysts can take their skills to the next level

]]> http://mg-mk.com/en/five-ways-analysts-can-take-their-skills-to-the-next-level/feed/ 0 Google’s Keyword Planner tool just became even more inaccurate http://mg-mk.com/en/google%e2%80%99s-keyword-planner-tool-just-became-even-more-inaccurate/ http://mg-mk.com/en/google%e2%80%99s-keyword-planner-tool-just-became-even-more-inaccurate/#comments Wed, 29 Jun 2016 12:01:12 +0000 admin http://mg-mk.com/en/google%e2%80%99s-keyword-planner-tool-just-became-even-more-inaccurate/ You’re probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.

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Google’s Keyword Planner tool just became even more inaccurate

]]> http://mg-mk.com/en/google%e2%80%99s-keyword-planner-tool-just-became-even-more-inaccurate/feed/ 0 17 inspirational examples of data visualization http://mg-mk.com/en/17-inspirational-examples-of-data-visualization/ http://mg-mk.com/en/17-inspirational-examples-of-data-visualization/#comments Tue, 28 Jun 2016 15:15:28 +0000 admin http://mg-mk.com/en/17-inspirational-examples-of-data-visualization/ We can all collect masses of data, but it only becomes genuinely useful when we use it to make a clear point. This is where data visualization comes in.

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17 inspirational examples of data visualization

]]> http://mg-mk.com/en/17-inspirational-examples-of-data-visualization/feed/ 0 15 data visualisation tools to help you present ideas effectively http://mg-mk.com/en/15-data-visualisation-tools-to-help-you-present-ideas-effectively/ http://mg-mk.com/en/15-data-visualisation-tools-to-help-you-present-ideas-effectively/#comments Wed, 15 Jun 2016 11:22:03 +0000 admin http://mg-mk.com/en/15-data-visualisation-tools-to-help-you-present-ideas-effectively/ The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with. As well as the ability to understand your analytics and be fully aware of basic SEO skills , you need to be able to present information and data in the clearest manner possible to members of your team and, of course, your senior management

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15 data visualisation tools to help you present ideas effectively

]]> http://mg-mk.com/en/15-data-visualisation-tools-to-help-you-present-ideas-effectively/feed/ 0 Taking your analytics practice to the next level http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/ http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/#comments Thu, 28 Apr 2016 15:01:37 +0000 admin http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/ As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Katie Morse , Vice President, Social and Search at Nielsen and Pierce Crosby , business development and experienced data analyst at StockTwits, we had a panel discussion on how brands can take their analytics practice to the next level.

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Taking your analytics practice to the next level

]]> http://mg-mk.com/en/taking-your-analytics-practice-to-the-next-level/feed/ 0 New research reveals enterprise content marketing trends in 2016 http://mg-mk.com/en/new-research-reveals-enterprise-content-marketing-trends-in-2016/ http://mg-mk.com/en/new-research-reveals-enterprise-content-marketing-trends-in-2016/#comments Thu, 21 Apr 2016 09:16:37 +0000 admin http://mg-mk.com/en/new-research-reveals-enterprise-content-marketing-trends-in-2016/ Joe Pulizzi has released the CMI’s latest research into enterprise content marketing, and it’s well worth sharing, so I thought I’d discuss a few of the highlights (or lowlights, in some cases).  The study reveals that the vast majority of marketers have a long way to go before they become truly effective, with less than one in 20 reaching a level of maturity that pretty much guarantees success.

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New research reveals enterprise content marketing trends in 2016

]]> http://mg-mk.com/en/new-research-reveals-enterprise-content-marketing-trends-in-2016/feed/ 0 How to fix discrepancies in your web analytics data http://mg-mk.com/en/how-to-fix-discrepancies-in-your-web-analytics-data/ http://mg-mk.com/en/how-to-fix-discrepancies-in-your-web-analytics-data/#comments Tue, 05 Apr 2016 10:54:19 +0000 admin http://mg-mk.com/en/how-to-fix-discrepancies-in-your-web-analytics-data/ Google Analytics, like every web analytics tool, does not deliver accurate data. There are many reasons behind this including: Visitors don’t allow JavaScript Visitors block cookies Pages missing code Location of the code on the page There are certain actions though that can be exactly measured, as they are recorded in back end systems

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How to fix discrepancies in your web analytics data

]]> http://mg-mk.com/en/how-to-fix-discrepancies-in-your-web-analytics-data/feed/ 0 Six essential steps to present data persuasively http://mg-mk.com/en/six-essential-steps-to-present-data-persuasively/ http://mg-mk.com/en/six-essential-steps-to-present-data-persuasively/#comments Thu, 17 Mar 2016 14:04:54 +0000 admin http://mg-mk.com/en/six-essential-steps-to-present-data-persuasively/ “The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously wearisome to the eye, and the popular mind is as incapable of drawing any useful lessons from it as of extracting sunbeams from cucumbers.” -Arthur Briggs Farquhar and Henry Farquhar from Economic and Industrial Delusions In a previous column , I shared that data visualization is your secret weapon for storytelling and persuasion. I wanted to follow that up with actionable tips for how you can be more successful with your own efforts sharing data with your team

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Six essential steps to present data persuasively

]]> http://mg-mk.com/en/six-essential-steps-to-present-data-persuasively/feed/ 0 5 SEO Myths Debunked by Data [SPONSORED] by @lauracruzspeaks http://mg-mk.com/en/5-seo-myths-debunked-by-data-sponsored-by-lauracruzspeaks/ http://mg-mk.com/en/5-seo-myths-debunked-by-data-sponsored-by-lauracruzspeaks/#comments Wed, 18 Feb 2015 22:15:27 +0000 admin http://mg-mk.com/en/5-seo-myths-debunked-by-data-sponsored-by-lauracruzspeaks/ This is a sponsored post, the data mining of which was done by the SimilarWeb team, using the SimilarWeb PRO platform. Remember those SEO “truths” that everyone used to believe in?

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5 SEO Myths Debunked by Data [SPONSORED] by @lauracruzspeaks

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