MG Marketing » dax hamman http://mg-mk.com/en Online Marketing Agency Thu, 09 Apr 2026 22:10:34 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’? http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/ http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/#comments Wed, 28 Nov 2012 18:05:41 +0000 admin http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/ Let’s keep this BS free.

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Can Search Marketers Own ‘Programmatic Marketing’ & ‘Big Data’?

]]> http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/feed/ 0 The Simple Truths About Why Retargeting Is Broken http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/ http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/#comments Wed, 05 Sep 2012 15:06:10 +0000 admin http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/ As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, ‘no, you can’t marry your 8 year old boyfriend’ and ‘you are absolutely not going out… Please visit Search Engine Land for the full article.

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The Simple Truths About Why Retargeting Is Broken

]]> http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/feed/ 0 View-Through Attribution For The Search Marketer http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/#comments Wed, 08 Aug 2012 19:10:23 +0000 admin http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/ Ah view-through! Rarely does a topic in our industry solicit as much debate as this seemingly innocent metric. Display planners rely on it, search marketers don’t trust it (but would secretly love to get credit for it from PPC), and the clients are confused and uncertain

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View-Through Attribution For The Search Marketer

]]> http://mg-mk.com/en/view-through-attribution-for-the-search-marketer/feed/ 0 A Different Type Of Industry Confession – Or A Rant? http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/#comments Thu, 12 Jul 2012 15:40:16 +0000 admin http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/ There has been a fascinating and brilliant series of secret confessions taking place over on Digiday, and everyone from a ‘startup CEO’ to a ‘junior copywriter’ has had their turn. Some have criticized what seems to be mostly negative commentary that paints a picture of everyone being unhappy,… Please visit Search Engine Land for the full article.

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A Different Type Of Industry Confession – Or A Rant?

]]> http://mg-mk.com/en/a-different-type-of-industry-confession-%e2%80%93-or-a-rant/feed/ 0 How To Sell Search Retargeting To The CMO http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/ http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/#comments Wed, 13 Jun 2012 16:48:57 +0000 admin http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/ Whether you are a search marketer or a display planner, chances are you now know what search retargeting is and are contemplating a test (for those of you not familiar, search retargeting is a display media buy that focuses on just those individuals who have searched for something that matters to… Please visit Search Engine Land for the full article.

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How To Sell Search Retargeting To The CMO

]]> http://mg-mk.com/en/how-to-sell-search-retargeting-to-the-cmo/feed/ 0 Do Search & Display Really Belong Together? http://mg-mk.com/en/do-search-display-really-belong-together/ http://mg-mk.com/en/do-search-display-really-belong-together/#comments Wed, 16 May 2012 13:27:23 +0000 admin http://mg-mk.com/en/do-search-display-really-belong-together/ The premise is simple – PPC and display are both media buys trying to achieve similar outcomes; both are forms of ‘bought media’ and now with display moving to a biddable environment both now require quantitative skill sets to manage them. It’s not a tough sell to convince a budget holder that a…

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Do Search & Display Really Belong Together?

]]> http://mg-mk.com/en/do-search-display-really-belong-together/feed/ 0 Four Things You Need To Know About Search Retargeting http://mg-mk.com/en/four-things-you-need-to-know-about-search-retargeting/ http://mg-mk.com/en/four-things-you-need-to-know-about-search-retargeting/#comments Wed, 18 Apr 2012 16:35:06 +0000 admin http://mg-mk.com/en/four-things-you-need-to-know-about-search-retargeting/ In two very short years, search retargeting has been created, tweaked and matured to the point where most serious marketers already have it on their media plans or are considering it for a 2012 test. In short, search retargeting finds those individuals who have searched for a term that matters to… Please visit Search Engine Land for the full article.

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Four Things You Need To Know About Search Retargeting

]]> http://mg-mk.com/en/four-things-you-need-to-know-about-search-retargeting/feed/ 0 4 New Year’s Resolutions Every Digital Marketer Can’t Live Without http://mg-mk.com/en/4-new-year%e2%80%99s-resolutions-every-digital-marketer-can%e2%80%99t-live-without/ http://mg-mk.com/en/4-new-year%e2%80%99s-resolutions-every-digital-marketer-can%e2%80%99t-live-without/#comments Wed, 07 Dec 2011 18:04:20 +0000 admin http://mg-mk.com/en/4-new-year%e2%80%99s-resolutions-every-digital-marketer-can%e2%80%99t-live-without/ Over the last 6 months in this column we have looked at all aspects of the overlap between search and display, from why search marketers could take over the world media budgets of the future, to advanced methods for retargeting and simple alternatives to attribution modeling. So to round out the… Please visit Search Engine Land for the full article.

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4 New Year’s Resolutions Every Digital Marketer Can’t Live Without

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