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	<title>MG Marketing &#187; daxthink</title>
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		<title>How Search Retargeting Kick Started The Programmatic Marketing Revolution</title>
		<link>http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/</link>
		<comments>http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/#comments</comments>
		<pubDate>Wed, 19 Jun 2013 13:58:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[channel: display]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[programmatic marketing]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search ads]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/how-search-retargeting-kick-started-the-programmatic-marketing-revolution/</guid>
		<description><![CDATA[Buzz word or not, &#8220;programmatic marketing&#8221; is here to stay. Those CMOs who&#8217;ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. ]]></description>
			<content:encoded><![CDATA[<p>Buzz word or not, &#8220;programmatic marketing&#8221; is here to stay. Those CMOs who&#8217;ve embraced it have largely found their spend is more efficient, their targeting is more accurate, their customers are happier, and they have insights that were unheard of just a few years ago. </p>
<p>Original post:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/vbFybPQ2cFU/how-search-retargeting-kick-started-the-programmatic-marketing-revolution-162705" title="How Search Retargeting Kick Started The Programmatic Marketing Revolution">How Search Retargeting Kick Started The Programmatic Marketing Revolution</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What Is The Facebook Exchange Opportunity?</title>
		<link>http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/</link>
		<comments>http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/#comments</comments>
		<pubDate>Wed, 23 Jan 2013 18:59:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[dsp technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fbx]]></category>
		<category><![CDATA[remarketing]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/what-is-the-facebook-exchange-opportunity/</guid>
		<description><![CDATA[Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can... ]]></description>
			<content:encoded><![CDATA[<p>Welcome to 2013 folks, the year that programmatic marketing and big data will dominate the thoughts of smart marketers, now with the additive known as FBX, or the Facebook Exchange. Anything this big and new is bound to cause disruption, and therefore opportunity, and so let’s look at how you can&#8230; </p>
<p>Read more:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/YLI8RggQJOo/what-is-the-facebook-exchange-opportunity-145583" title="What Is The Facebook Exchange Opportunity?">What Is The Facebook Exchange Opportunity?</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Search Marketers Own ‘Programmatic Marketing’ &amp; ‘Big Data’?</title>
		<link>http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/</link>
		<comments>http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 18:05:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[dax hamman]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[programmatic marketing]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/can-search-marketers-own-%e2%80%98programmatic-marketing%e2%80%99-%e2%80%98big-data%e2%80%99/</guid>
		<description><![CDATA[Let’s keep this BS free. ]]></description>
			<content:encoded><![CDATA[<p>Let’s keep this BS free. </p>
<p>Link:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/_B9WNB9RUQ8/can-search-marketers-own-programmatic-marketing-big-data-140237" title="Can Search Marketers Own ‘Programmatic Marketing’ &amp; ‘Big Data’?">Can Search Marketers Own ‘Programmatic Marketing’ &amp; ‘Big Data’?</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Retargeting: The Must-Have Media Tactic For Q4</title>
		<link>http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/</link>
		<comments>http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/#comments</comments>
		<pubDate>Wed, 03 Oct 2012 16:59:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[competitor conquesting]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[exclusion pixel]]></category>
		<category><![CDATA[net new customers]]></category>
		<category><![CDATA[q4 media]]></category>
		<category><![CDATA[retailer retargeting]]></category>
		<category><![CDATA[search remarketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/search-retargeting-the-must-have-media-tactic-for-q4/</guid>
		<description><![CDATA[As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In..]]></description>
			<content:encoded><![CDATA[<p>As we rapidly enter the busiest period for the year for retailers, many are turning to Search Retargeting as the keystone for their digital marketing programs. Whereas in Q4 2011 many dipped a toe into the pixeled waters to test out its effectiveness, this year they have embraced it at scale. In..</p>
<p>Continued here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/NZMRkUx4lxM/search-retargeting-is-the-must-have-media-tactic-for-q4-118049" title="Search Retargeting: The Must-Have Media Tactic For Q4">Search Retargeting: The Must-Have Media Tactic For Q4</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Simple Truths About Why Retargeting Is Broken</title>
		<link>http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/</link>
		<comments>http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/#comments</comments>
		<pubDate>Wed, 05 Sep 2012 15:06:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[attribution modeling]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[chango]]></category>
		<category><![CDATA[dax hamman]]></category>
		<category><![CDATA[daxthink]]></category>
		<category><![CDATA[search & display]]></category>
		<category><![CDATA[search remarketing]]></category>
		<category><![CDATA[search retargeting]]></category>

		<guid isPermaLink="false">http://mg-mk.com/en/the-simple-truths-about-why-retargeting-is-broken/</guid>
		<description><![CDATA[As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, &#8216;no, you can&#8217;t marry your 8 year old boyfriend&#8217; and ‘you are absolutely not going out... Please visit Search Engine Land for the full article. ]]></description>
			<content:encoded><![CDATA[<p>As a parental co-founder (or dad) of 3 girls, I often have to teach them hard truths for their own good – ‘no, your science experiment can’t be asking your sister to stick a fork in an outlet’, &#8216;no, you can&#8217;t marry your 8 year old boyfriend&#8217; and ‘you are absolutely not going out&#8230; Please visit Search Engine Land for the full article. </p>
<p>See the rest here:<br />
<a target="_blank" href="http://feeds.searchengineland.com/~r/searchengineland/~3/uGTkuXwxodU/the-simple-truths-about-why-retargeting-is-broken-131774" title="The Simple Truths About Why Retargeting Is Broken">The Simple Truths About Why Retargeting Is Broken</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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